At a Glance
- Tasks: Lead innovative marketing campaigns that showcase our cutting-edge industrial AI solutions.
- Company: Join Nexus Black, a trailblazer in industrial AI with a vibrant team culture.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team shaping the future of AI marketing.
- Why this job: Make a real impact in the AI space while developing your marketing skills.
- Qualifications: Experience in marketing within tech, strong communication, and problem-solving skills.
The predicted salary is between 45000 - 55000 £ per year.
Campaign Ownership & Demand Creation
Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running. Translate product launches, customer proof points, and NxB's market narrative into clear, executable GTM campaigns across Resolve (field service and maintenance), Comply (compliance), and Flow (manufacturing). Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand, digital, and regional marketing teams. Prioritise campaign development based on pipeline gaps, regional targets, industry focus areas (energy, utilities, aerospace, manufacturing, asset-intensive industries), and product milestones. Flex from creative concept development to email and landing-page marketing copy, A/B test, and measurement and analytics reporting. Prepare campaign overview decks and consistently report on results to leadership.
AI-First Marketing Infrastructure
Partner with the Head of Marketing to architect and operate an AI-first marketing stack – one where AI tools are not bolted on but are the default way work gets done. Become proficient in Claude – cowork for executing multi-step marketing workflows: research synthesis, content assembly, campaign reporting, and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session. Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets, landing-page prototypes, one-pagers, pitch decks, and social content as needed. Evaluate and integrate new AI capabilities as they ship. The infrastructure isn’t static – you’ll help decide what gets adopted, what gets retired, and advise how each tool should connect to our broader HubSpot/CRM ecosystem.
Cross-Functional Collaboration
Partner closely with Product Marketing to convert product positioning, customer use cases, and proof points into external-facing, compelling messaging. Serve as the bridge between strategic objectives and execution, ensuring teams are prioritised, informed, and equipped to deliver against business goals. Monitor execution progress, remove blockers, and ensure on-time, high-quality delivery. Work with sales, BDRs, and solution teams to ensure customer-facing teams are empowered with campaign assets to support their outreach, from ABM plays to videos, collateral, webinar invites, and beyond. Align with central IFS marketing to ensure Nexus Black is consistently represented as IFS's strategic, differentiated industrial AI capability.
Content, Operations & Optimization
Own creation of high-impact content and assets that explain industrial AI in terms that resonate with field service leaders, maintenance engineers, plant managers, and operations executives – not just general techy and AI audiences. Operate directly within HubSpot, managing campaigns, attribution, reporting, and optimisation. Analyse campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution.
Web, Digital & Market Presence
Help own and evolve nexusblack.com, from content planning, to driving traffic, A/B testing and optimisation, and converting. Collaborate with AEO/SEO and digital teams to improve discoverability and relevance for key terms across predictive maintenance, field service AI, compliance automation, and manufacturing intelligence, and more. Get comfortable learning the CMS for on-site updates as needed.
Budget and Vendors
Manage ongoing budget tracking and vendor invoicing, ensuring financial accuracy and compliance.
Why This Role Matters
This role directly supports NxB's mission to lead the market in enterprise-grade industrial AI. The Campaign Marketing Manager ensures that NxB’s differentiation and vision translate into market demand, sales momentum, and measurable pipeline impact. This person will help build what an AI-first marketing team actually looks like in practice – not the conference-talk version but the real one where infrastructure, workflows, and the daily operating rhythm are designed around what AI can do today to help our small but mighty team.
Qualifications
Flexibility, adaptability, and resourcefulness in fast-paced, changing environments. Proven success in a similar role within an enterprise software sales organisation. Strong problem-solving skills. Ability to multi-task and work under pressure, meet deadlines, and navigate a matrix organisation to leverage direction and support required. Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders. Good presentation skills and ability to interact with internal/external customers. Ability to act with tact and discretion and a sense of humour. Be resourceful and reliable in the identification of solutions and handling of complex situations. Excellent verbal and written communication skills with business-level command of English as well as appropriate local language for the market within which the role is based.
Additional Information
Reporting to: Head of Marketing, Nexus Black
Marketing Campaign Manager Staines-upon-Thames, England, United Kingdom Marketing employer: Industrial and Financial Systems
Industrial and Financial Systems is an excellent employer, offering a dynamic work culture that prioritises collaboration and innovation in the heart of Greater London. Employees benefit from competitive salaries, flexible paid time off, and ample opportunities for professional growth, making it an ideal environment for those looking to make a meaningful impact in AI deployment.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager Staines-upon-Thames, England, United Kingdom Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Industrial and Financial Systems and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Industrial and Financial Systems are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Industrial and Financial Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Industrial and Financial Systems. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaign Manager Staines-upon-Thames, England, United Kingdom Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Industrial and Financial Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Industrial and Financial Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Industrial and Financial Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Industrial and Financial Systems
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Industrial and Financial Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Industrial and Financial Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
