At a Glance
- Tasks: Drive brand awareness and generate leads for innovative warehouse solutions across EMEA.
- Company: Join a Gartner-recognised leader in cloud-native warehouse management solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to travel and engage in industry events.
- Why this job: Be at the forefront of transforming supply chain operations with cutting-edge technology.
- Qualifications: 5+ years in B2B marketing, preferably in tech or logistics, with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Softeon, now part of IFS, is a Gartner-recognised Visionary and a leading provider of cloud-native Warehouse Management (WMS), Warehouse Execution (WES), and Distributed Order Management (DOM) solutions. Unlike other vendors, Softeon is exclusively focused on optimising warehouse operations, offering a single scalable WMS platform designed to support the full spectrum of distribution environments - from smaller fulfilment centres through to large, highly automated distribution operations. Following the 2025 acquisition by IFS, Softeon now combines deep warehouse execution expertise with IFS’s Industrial AI platform, creating a powerful solution that connects manufacturing, supply chain, and intelligent warehouse operations. Our customers include global organisations across third-party logistics (3PL), retail, healthcare, food & beverage, and manufacturing, many operating complex multi-site distribution networks. IFS Softeon continues to operate as a specialised organisation within IFS, delivering advanced warehouse solutions to companies regardless of their ERP platform.
The Role
IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the EMEA region. This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon EMEA sales team and the broader IFS Softeon marketing organisation. You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market. The role will work closely with the EMEA leadership team to support regional growth initiatives and strategic accounts. The role reports to the Vice President & Managing Director, EMEA, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team.
What You Will Do
- Demand Generation & Pipeline Development
- Work closely with the EMEA sales team to generate pipeline and increase market awareness of Softeon solutions.
- Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across EMEA.
- Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team.
- Maintain and manage marketing systems such as HubSpot, and 6sense to track campaigns, leads, and engagement.
- Analyse market trends and competitive positioning within the supply chain and warehouse technology market.
- Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies.
- Campaigns & Digital Marketing
- Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars.
- Work with domain experts across Softeon to create thought leadership content, case studies, and industry insights.
- Manage Softeon’s regional marketing content and communications across the EMEA market.
- Track campaign performance and provide data-driven insights on pipeline contribution and marketing ROI.
- Support the sales organisation with target account identification and marketing support for key opportunities.
- Analyse market trends and competitive positioning within the supply chain and warehouse technology market.
- Events & Industry Engagement
- Identify and manage Softeon participation in industry events, trade shows, and conferences across the UK, Benelux, Nordics, Middle East, and Africa.
- Coordinate event logistics, marketing materials, and outreach activities with internal teams and partners.
- Represent Softeon at industry events, conferences, and customer workshops to increase brand awareness.
Qualifications
- Excellent written and spoken English communication skills.
- 5+ years of B2B marketing experience, ideally in enterprise software or SaaS.
- Experience working in technology, supply chain, logistics, or enterprise software environments.
- Strong understanding of demand generation, digital marketing, ABM, and event marketing.
- Experience using marketing and sales tools such as HubSpot, Salesforce, Marketo, or 6sense.
- Highly data-driven with a strong focus on measurable ROI and campaign performance.
- Ability to work collaboratively with sales, marketing, and product teams.
- Strong organisational and project management skills.
- Willingness to travel across EMEA as required.
Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing employer: Industrial and Financial Systems
Softeon, now part of IFS, is an exceptional employer that fosters a dynamic and innovative work culture in Staines-upon-Thames. With a strong focus on employee growth, we offer numerous opportunities for professional development and collaboration within a supportive team environment. Our commitment to cutting-edge technology and strategic initiatives ensures that employees are at the forefront of industry advancements, making their contributions both meaningful and rewarding.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the role! When you get that interview, make sure to express why you’re excited about working at Softeon. Talk about how their focus on optimising warehouse operations aligns with your career goals.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions for marketing roles and practice your answers. But also be ready for curveballs – think about how you’d handle real-life scenarios related to demand generation or event management.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Marketing Manager role. Highlight your B2B marketing experience, especially in technology and supply chain sectors. We want to see how your skills align with what we do at Softeon!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about warehouse management solutions and how you can contribute to our growth. Keep it engaging and relevant to the role.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven demand generation or improved campaign performance in previous roles. We love data-driven insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Industrial and Financial Systems
✨Know Your Stuff
Make sure you understand Softeon's products and how they fit into the warehouse management landscape. Brush up on cloud-native solutions, WMS, and the specific challenges faced by supply chain leaders. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Experience
Prepare to discuss your B2B marketing experience, especially in enterprise software or SaaS. Have examples ready that highlight your success in demand generation, digital marketing, and event coordination. Use metrics to demonstrate your impact, as this role is highly data-driven.
✨Engage with Questions
Come prepared with insightful questions about Softeon’s marketing strategies and future initiatives. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals. Ask about their approach to ABM and how they measure campaign success.
✨Be Ready to Collaborate
Since this role involves working closely with sales and product teams, be prepared to discuss how you’ve successfully collaborated in the past. Highlight your organisational skills and ability to manage multiple projects, as these are crucial for supporting regional growth initiatives.
