At a Glance
- Tasks: Lead innovative global campaigns and optimise performance across multiple channels.
- Company: Dynamic tech company focused on Industrial AI with a collaborative culture.
- Benefits: Flexible hybrid work, inclusive environment, and opportunities for personal growth.
- Other info: Join a community that fosters connections and drives innovation.
- Why this job: Make a real impact in a fast-paced role that values creativity and innovation.
- Qualifications: 4+ years in B2B campaign strategy with strong analytical and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast‑paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world‑class campaigns.
Essential Duties and Accountabilities
- Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance.
- Planning and managing cross‑channel accounts based demand gen campaigns, nurtures and webinars.
- Choose and advise on channels and tactics, leveraging email, paid social, paid digital, video.
- Manage audience segmentation, buyer journey and budgets.
- Drive cross‑functional coordination (Campaign Strategy, Digital, Content, Regional Marketing, BDR/Sales) to secure inputs, align timelines, and resolve conflicts swiftly.
- Be a team leader to other junior team members, coaching and managing projects and priorities.
- Deliver, test and trial new and innovative approaches to demand gen, driving engagement across IFS target accounts.
- Own performance insight for assigned programs and recommend optimizations.
- Deliver Ads and emails and copy which resonate with buyer segments.
- Leverage AI and martec tools to improve speed and quality; champion process, technical and workflow improvements and work with Marketing Ops to implement where required.
- Analyze, monitor, and report on campaign performance aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.
- Prepare crisp executive updates that articulate status, key metrics, decisions required, and next steps for leadership forums.
Qualifications
- Proven ability in managing demand gen campaigns.
- Ideally B2B tech background, agency or in‑house.
- At least 4 years of relevant experience with some focus in B2B campaign strategy and planning.
- Experience of display, social, programmatic, video and email marketing, full funnel campaigns and nurture programs.
- Analytical mindset and project management experience: able to manage multiple launches concurrently.
- Experience in marketing automation and ABM tools such as DemandBase or 6sense, HubSpot.
- Self‑starter with a strong ability to prioritize, perform and willingness to get stuff done.
- Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams.
- Confidence in marketing metrics and willingness to dig into data, analyze and draw insight.
- Good copy skills; able to brief/iterate imagery and short‑form video.
- Confident, outgoing personality that can integrate with a busy team environment.
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
Global Campaigns Senior Strategist Staines-upon-Thames, England, United Kingdom Marketing in London employer: Industrial and Financial Systems
IFS is an exceptional employer that champions innovation and collaboration, making it an ideal place for a Global Campaigns Senior Strategist to thrive. With a strong emphasis on flexibility and hybrid work opportunities, employees enjoy a supportive and inclusive culture that fosters personal and professional growth. The dynamic environment in Staines-upon-Thames not only encourages creative thinking but also provides access to cutting-edge tools and resources, ensuring that team members can make a significant impact in the rapidly evolving Industrial AI market.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global Campaigns Senior Strategist Staines-upon-Thames, England, United Kingdom Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Tailor your answers to show how your experience aligns with their goals. We want to see that you've done your homework!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Global Campaigns Senior Strategist Staines-upon-Thames, England, United Kingdom Marketing in London
Some tips for your application 🫡
Show Your Creative Side:When crafting your application, don’t be afraid to think outside the box! We love candidates who can bring fresh ideas to the table, especially when it comes to transforming demand generation campaigns. Let your personality shine through in your writing!
Tailor Your Experience:Make sure to highlight your relevant experience in managing multi-channel campaigns. We want to see how your background aligns with our needs, so be specific about your achievements and how they relate to the role of Global Campaigns Senior Strategist.
Be Data-Driven:Since this role involves a lot of performance analysis, don’t forget to mention your analytical skills! Share examples of how you've used data to optimise campaigns in the past. We’re all about making informed decisions here at StudySmarter.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Industrial and Financial Systems
✨Know Your Campaigns Inside Out
Before the interview, dive deep into the company's recent campaigns. Understand their objectives, target audience, and performance metrics. This will not only show your genuine interest but also allow you to discuss how you can contribute to optimising their multi-channel demand gen programmes.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive campaign success in the past. Highlight your experience with marketing automation tools and how you've leveraged analytics to optimise performance. This will demonstrate your analytical mindset and ability to manage multiple launches concurrently.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working closely with various teams, come ready with examples of how you've successfully collaborated across departments. Discuss any challenges you faced and how you resolved conflicts swiftly, showcasing your team leadership skills and consultative approach.
✨Bring Fresh Ideas to the Table
Think about innovative approaches you've implemented in previous roles. Be ready to share these ideas during the interview, especially those that drove engagement and improved campaign performance. This will highlight your self-starter attitude and willingness to think differently, which is key for this position.
