Global ABM Manager London, England, United Kingdom Marketing

As the Global ABM Manager you will be responsible for enabling account based campaigns globally across IFS, by providing ABM tools, processes, best practice guidance and enablement. The role will own the global ABM strategy, partner with marketing operations to deliver an ABM enabled tech stack and advise on operating model and best practices to ensure measurable commercial impact. You will champion outbound, account based campaigns to target priority accounts: driving account selection, prioritization, insights and execution.

With a goal of delivering Best in Class 1:1, 1:FEW and 1:MANY ABM the ABM manager will act as a central expert working with marketing operations, field teams, Sales and leadership to integrate the ABM strategy into the company’s go-to-market model.

Act as the subject-matter expert on ABM strategy, serving as a trusted advisor to regional marketing teams, Marketing leadership, and Sales executives.

• Evolve the ABM playbook and operating model to align the ABM function with global go-to-market priorities.
• Provide strategic consultancy to regional ABM managers on account selection, execution plans, audience segmentation, and value messaging.
• Support regional teams with their ABM activity with tactics and content and manage agency resource where required.
• Continuously benchmark IFS's ABM maturity against industry best practice and introduce innovation and tools to stay ahead of the curve.

Define vision for the ABM technology stack across 1:1, 1: FEW and 1: MANY.

• Partner with marketing operations to evolve tech stack, processes and data foundations to enable automated, personalized ABM execution.
• Create and evolve AI agents and automation to optimize outbound campaigns and ABM and lead enablement across teams.
• Continuously identify and remove bottlenecks in processes to enable efficient and optimized ABM execution.

Drive GTM account selection for ABM tiers and make recommendations into regions.

• Deliver accounts insights combining company insights, buying team engagement and CRM activity and establishing automation of these insights across teams.

Monitor program performance across regions, highlight insights to Marketing and Sales leadership, identify trends, opportunities, and risks to inform global strategy.

• Deliver regular performance reports and run QBRs highlighting impact, learnings, and recommended improvements.
• Lead the creation and management of standardized ABM dashboards, providing central visibility into performance, ROI, and regional activity.

Establish and facilitate a global ABM community of practice, fostering collaboration, best‑practice exchange, and continuous learning.

• Act as the voice of ABM and connector between ABM and other teams in Marketing, Operations and Sales, ensuring strategic coherence and unified execution.
• Represent ABM within global cross‑functional initiatives, bringing the customer and account lens into broader marketing strategy.

• Experienced in B2B tech marketing experience with expertise in demand generation, campaign execution and ABM strategies within global organizations.
• Experience in B2B software or SaaS with a strong understanding of long sales cycles, enterprise buying groups, and account-based strategies.
• Comfort designing process and operating models, not just running campaigns but able to identify issues, bottlenecks and drive improvement.
• Competence working with AI to develop automation, process improvements and manage data and insights effectively: prompt and orchestrate AI effectively, exercise judgement on AI output.
• Proficiency in ABM platforms and marketing technologies (DemandBase, HubSpot preferred).
• Proven experience owning or contributing to pipeline targets, with a clear understanding of how marketing drives revenue across acquisition and expansion.
• Skilled communicator, facilitator with experience leading enablement programs.
• Analytical and data‑driven mindset with a balance of strategic and creative thinking.
• Self‑starter with a strong ability to prioritise, perform and willingness to get stuff done.
• Ability to influence and demonstrate new ideas via a consultative approach, working across cross‑functional teams.
• Confident and willing to dig into data, analyse and draw insight and experience and understanding of standard marketing metrics and KPIs.
• Anticipate needs, develop strategies and innovative approaches.
• Confident, outgoing personality that can integrate with a busy team environment.
• Fluent English, other languages are always beneficial.

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.