At a Glance
- Tasks: Lead global account-based marketing campaigns and drive measurable impact across teams.
- Company: Dynamic tech company focused on innovation and collaboration.
- Benefits: Flexible hybrid work, inclusive culture, and opportunities for professional growth.
- Other info: Join a vibrant community that values creativity and teamwork.
- Why this job: Be a key player in shaping marketing strategies that drive real results.
- Qualifications: Experience in B2B marketing, ABM strategies, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
As the Global ABM Manager you will be responsible for enabling account based campaigns globally across IFS, by providing ABM tools, processes, best practice guidance and enablement. The role will own the global ABM strategy, partner with marketing operations to deliver an ABM enabled tech stack and advise on operating model and best practices to ensure measurable commercial impact. You will champion outbound, account based campaigns to target priority accounts: driving account selection, prioritization, insights and execution.
With a goal of delivering Best in Class 1:1, 1:FEW and 1:MANY ABM the ABM manager will act as a central expert working with marketing operations, field teams, Sales and leadership to integrate the ABM strategy into the company’s go-to-market model.
Global ABM Framework & Regional EnablementAct as the subject-matter expert on ABM strategy, serving as a trusted advisor to regional marketing teams, Marketing leadership, and Sales executives. Evolve the ABM playbook and operating model to align the ABM function with global go-to-market priorities. Provide strategic consultancy to regional ABM managers on account selection, execution plans, audience segmentation, and value messaging. Support regional teams with their ABM activity with tactics and content and manage agency resource where required. Continuously benchmark IFS's ABM maturity against industry best practice and introduce innovation and tools to stay ahead of the curve.
GTM Infrastructure, Data & Operational ExcellenceDefine vision for the ABM technology stack across 1:1, 1: FEW and 1: MANY. Partner with marketing operations to evolve tech stack, processes and data foundations to enable automated, personalized ABM execution. Create and evolve AI agents and automation to optimize outbound campaigns and ABM and lead enablement across teams. Continuously identify and remove bottlenecks in processes to enable efficient and optimized ABM execution.
Data and InsightsDrive GTM account selection for ABM tiers and make recommendations into regions. Deliver accounts insights combining company insights, buying team engagement and CRM activity and establishing automation of these insights across teams.
Measurement & OptimizationMonitor program performance across regions, highlight insights to Marketing and Sales leadership, identify trends, opportunities, and risks to inform global strategy. Deliver regular performance reports and run QBRs highlighting impact, learnings, and recommended improvements. Lead the creation and management of standardized ABM dashboards, providing central visibility into performance, ROI, and regional activity.
Community Leadership & CollaborationEstablish and facilitate a global ABM community of practice, fostering collaboration, best‑practice exchange, and continuous learning. Act as the voice of ABM and connector between ABM and other teams in Marketing, Operations and Sales, ensuring strategic coherence and unified execution. Represent ABM within global cross‑functional initiatives, bringing the customer and account lens into broader marketing strategy.
Qualifications Skills & Qualifications- Experienced in B2B tech marketing experience with expertise in demand generation, campaign execution and ABM strategies within global organizations.
- Experience in B2B software or SaaS with a strong understanding of long sales cycles, enterprise buying groups, and account-based strategies.
- Comfort designing process and operating models, not just running campaigns but able to identify issues, bottlenecks and drive improvement.
- Competence working with AI to develop automation, process improvements and manage data and insights effectively: prompt and orchestrate AI effectively, exercise judgement on AI output.
- Proficiency in ABM platforms and marketing technologies (DemandBase, HubSpot preferred).
- Proven experience owning or contributing to pipeline targets, with a clear understanding of how marketing drives revenue across acquisition and expansion.
- Skilled communicator, facilitator with experience leading enablement programs.
- Analytical and data‑driven mindset with a balance of strategic and creative thinking.
- Self‑starter with a strong ability to prioritise, perform and willingness to get stuff done.
- Ability to influence and demonstrate new ideas via a consultative approach, working across cross‑functional teams.
- Confident and willing to dig into data, analyse and draw insight and experience and understanding of standard marketing metrics and KPIs.
- Anticipate needs, develop strategies and innovative approaches.
- Confident, outgoing personality that can integrate with a busy team environment.
- Fluent English, other languages are always beneficial.
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
Global ABM Manager London, England, United Kingdom Marketing employer: Industrial and Financial Systems
As a Global ABM Manager at IFS in London, you will join a dynamic and inclusive work culture that prioritises flexibility and collaboration. The company is committed to employee growth, offering opportunities for professional development and innovation within a supportive community. With a focus on best-in-class account-based marketing strategies, you will play a pivotal role in driving measurable commercial impact while enjoying the unique advantages of working in a vibrant city known for its diverse business landscape.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Global ABM Manager London, England, United Kingdom Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Industrial and Financial Systems and show them what you can bring to the table.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Industrial and Financial Systems on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Global ABM Manager London, England, United Kingdom Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Industrial and Financial Systems. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Industrial and Financial Systems:Show us that you’ve done your homework! In your application, briefly mention what you admire about Industrial and Financial Systems’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Industrial and Financial Systems
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Industrial and Financial Systems will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Industrial and Financial Systems, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
