At a Glance
- Tasks: Drive brand awareness and generate leads for innovative warehouse solutions across EMEA.
- Company: Join a Gartner-recognised leader in cloud-native warehouse management solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with opportunities to travel and engage in industry events.
- Why this job: Be at the forefront of transforming supply chain operations with cutting-edge technology.
- Qualifications: 5+ years in B2B marketing, preferably in tech or logistics, with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
Softeon, now part of IFS, is a Gartner-recognised Visionary and a leading provider of cloud-native Warehouse Management (WMS), Warehouse Execution (WES), and Distributed Order Management (DOM) solutions. Unlike other vendors, Softeon is exclusively focused on optimising warehouse operations, offering a single scalable WMS platform designed to support the full spectrum of distribution environments - from smaller fulfilment centres through to large, highly automated distribution operations. Following the 2025 acquisition by IFS, Softeon now combines deep warehouse execution expertise with IFS’s Industrial AI platform, creating a powerful solution that connects manufacturing, supply chain, and intelligent warehouse operations. Our customers include global organisations across third-party logistics (3PL), retail, healthcare, food & beverage, and manufacturing, many operating complex multi-site distribution networks. IFS Softeon continues to operate as a specialised organisation within IFS, delivering advanced warehouse solutions to companies regardless of their ERP platform.
The Role
IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the EMEA region. This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon EMEA sales team and the broader IFS Softeon marketing organisation. You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market. The role will work closely with the EMEA leadership team to support regional growth initiatives and strategic accounts. The role reports to the Vice President & Managing Director, EMEA, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team.
What You Will Do
- Demand Generation & Pipeline Development: Work closely with the EMEA sales team to generate pipeline and increase market awareness of Softeon solutions. Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across EMEA. Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team. Maintain and manage marketing systems such as HubSpot, and 6sense to track campaigns, leads, and engagement. Analyse market trends and competitive positioning within the supply chain and warehouse technology market. Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies.
- Campaigns & Digital Marketing: Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars. Work with domain experts across Softeon to create thought leadership content, case studies, and industry insights. Manage Softeon’s regional marketing content and communications across the EMEA market. Track campaign performance and provide data-driven insights on pipeline contribution and marketing ROI. Support the sales organisation with target account identification and marketing support for key opportunities. Analyse market trends and competitive positioning within the supply chain and warehouse technology market.
- Events & Industry Engagement: Identify and manage Softeon participation in industry events, trade shows, and conferences across the UK, Benelux, Nordics, Middle East, and Africa. Coordinate event logistics, marketing materials, and outreach activities with internal teams and partners. Represent Softeon at industry events, conferences, and customer workshops to increase brand awareness.
Qualifications
- Excellent written and spoken English communication skills.
- 5+ years of B2B marketing experience, ideally in enterprise software or SaaS.
- Experience working in technology, supply chain, logistics, or enterprise software environments.
- Strong understanding of demand generation, digital marketing, ABM, and event marketing.
- Experience using marketing and sales tools such as HubSpot, Salesforce, Marketo, or 6sense.
- Highly data-driven with a strong focus on measurable ROI and campaign performance.
- Ability to work collaboratively with sales, marketing, and product teams.
- Strong organisational and project management skills.
- Willingness to travel across EMEA as required.
Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing employer: Industrial and Financial Systems
Softeon, now part of IFS, is an exceptional employer that fosters a dynamic and innovative work culture in Staines-upon-Thames. With a strong focus on employee growth, we offer numerous opportunities for professional development and collaboration within a global team dedicated to optimising warehouse operations. Our commitment to work-life balance, competitive benefits, and a supportive environment makes Softeon an ideal place for those seeking meaningful and rewarding careers in the technology and logistics sectors.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Softeon and its solutions. Understand their market position and be ready to discuss how your experience aligns with their goals. Tailoring your responses to their specific needs can really make you shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Softeon.
We think you need these skills to ace Field Marketing Manager - Softeon Staines-upon-Thames, England, United Kingdom Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Marketing Manager role. Highlight your experience in B2B marketing, especially in technology and supply chain sectors. We want to see how your skills align with what we do at Softeon!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about warehouse management solutions and how you can contribute to our growth. Keep it engaging and relevant to the role.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven demand generation or improved campaign performance in previous roles. We love data-driven results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Industrial and Financial Systems
✨Know Your Stuff
Before the interview, dive deep into Softeon's offerings and the warehouse management landscape. Understand their unique selling points and how they differ from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Experience
Prepare specific examples from your past B2B marketing roles that highlight your skills in demand generation, digital marketing, and event coordination. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Ask Smart Questions
Interviews are a two-way street! Prepare insightful questions about Softeon’s future plans, their approach to market trends, or how they measure campaign success. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
✨Be Data-Driven
Since the role requires a strong focus on measurable ROI, be ready to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've tracked and the insights you've gained, as this will resonate well with the interviewers.
