At a Glance
- Tasks: Drive brand awareness and generate leads across the EMEA region.
- Company: Join a Gartner-recognised visionary in cloud-native warehouse solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Opportunity to travel across EMEA and engage with industry events.
- Why this job: Make an impact in a fast-paced tech environment while collaborating with industry experts.
- Qualifications: 5+ years in B2B marketing, ideally in tech or SaaS, with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Softeon, now part of IFS, is a Gartner-recognised Visionary and a leading provider of cloud-native Warehouse Management (WMS), Warehouse Execution (WES), and Distributed Order Management (DOM) solutions. Unlike other vendors, Softeon is exclusively focused on optimising warehouse operations, offering a single scalable WMS platform designed to support the full spectrum of distribution environments - from smaller fulfilment centres through to large, highly automated distribution operations. Following the 2025 acquisition by IFS, Softeon now combines deep warehouse execution expertise with IFS’s Industrial AI platform, creating a powerful solution that connects manufacturing, supply chain, and intelligent warehouse operations. Our customers include global organisations across third-party logistics (3PL), retail, healthcare, food & beverage, and manufacturing, many operating complex multi-site distribution networks. IFS Softeon continues to operate as a specialised organisation within IFS, delivering advanced warehouse solutions to companies regardless of their ERP platform.
The Role
IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the EMEA region. This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon EMEA sales team and the broader IFS Softeon marketing organisation. You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market. The role will work closely with the EMEA leadership team to support regional growth initiatives and strategic accounts. The role reports to the Vice President & Managing Director, EMEA, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team.
What You Will Do
- Demand Generation & Pipeline Development: Work closely with the EMEA sales team to generate pipeline and increase market awareness of Softeon solutions. Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across EMEA. Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team. Maintain and manage marketing systems such as HubSpot, and 6sense to track campaigns, leads, and engagement. Analyse market trends and competitive positioning within the supply chain and warehouse technology market. Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies.
- Campaigns & Digital Marketing: Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars. Work with domain experts across Softeon to create thought leadership content, case studies, and industry insights. Manage Softeon’s regional marketing content and communications across the EMEA market. Track campaign performance and provide data-driven insights on pipeline contribution and marketing ROI. Support the sales organisation with target account identification and marketing support for key opportunities. Analyse market trends and competitive positioning within the supply chain and warehouse technology market.
- Events & Industry Engagement: Identify and manage Softeon participation in industry events, trade shows, and conferences across the UK, Benelux, Nordics, Middle East, and Africa. Coordinate event logistics, marketing materials, and outreach activities with internal teams and partners. Represent Softeon at industry events, conferences, and customer workshops to increase brand awareness.
Qualifications
- Excellent written and spoken English communication skills.
- 5+ years of B2B marketing experience, ideally in enterprise software or SaaS.
- Experience working in technology, supply chain, logistics, or enterprise software environments.
- Strong understanding of demand generation, digital marketing, ABM, and event marketing.
- Experience using marketing and sales tools such as HubSpot, Salesforce, Marketo, or 6sense.
- Highly data-driven with a strong focus on measurable ROI and campaign performance.
- Ability to work collaboratively with sales, marketing, and product teams.
- Strong organisational and project management skills.
- Willingness to travel across EMEA as required.
EMEA Marketing & Biz Development Lead employer: Industrial and Financial Systems
At Softeon, now part of IFS, we pride ourselves on being a visionary leader in cloud-native warehouse management solutions, offering a dynamic work environment that fosters innovation and collaboration. Our EMEA Marketing & Business Development Lead role provides an exciting opportunity to drive impactful marketing strategies while working alongside a talented team dedicated to optimising supply chain operations. With a strong focus on employee growth, we offer comprehensive training and development programmes, ensuring our team members thrive in their careers while contributing to the success of our global clients.
Contact Details:
Industrial and Financial Systems Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Marketing & Biz Development Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is a great way to stand out from the crowd and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Softeon, and express your interest. A well-timed email can make all the difference!
✨Tip Number 4
Prepare for interviews like it’s game day! Research the company, understand their products, and come armed with questions. Show them you’re not just another candidate, but someone who’s genuinely excited about what they do.
We think you need these skills to ace EMEA Marketing & Biz Development Lead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Marketing & Biz Development Lead. Highlight your experience in B2B marketing, especially in tech or supply chain sectors, and showcase any relevant achievements that align with Softeon's goals.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to express your passion for warehouse management solutions and how your skills can drive demand generation and pipeline development at Softeon.
Showcase Your Data Skills:Since we're all about data-driven decisions, make sure to highlight your experience with marketing tools like HubSpot or Salesforce. Share specific examples of how you've used data to improve campaign performance or ROI in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Softeon team!
How to prepare for a job interview at Industrial and Financial Systems
✨Know Your Stuff
Before the interview, dive deep into Softeon's offerings and the warehouse management landscape. Familiarise yourself with their cloud-native solutions and how they stand out from competitors. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Experience
Prepare specific examples from your past B2B marketing roles that highlight your skills in demand generation, digital marketing, and event coordination. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Ask Smart Questions
Interviews are a two-way street! Prepare insightful questions about Softeon’s growth strategies, their approach to market trends, and how they measure campaign success. This not only shows your enthusiasm but also helps you gauge if the company aligns with your career goals.
✨Be Data-Driven
Since the role requires a strong focus on measurable ROI, be ready to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've tracked and the insights you've gained, as this will demonstrate your analytical mindset and ability to contribute to Softeon's success.
