At a Glance
- Tasks: Lead shopper marketing and e-commerce strategy across various retail channels.
- Company: Indo-European Foods has been a trusted name in specialty food since 1966.
- Benefits: Enjoy flexible working, career growth, and collaboration across functions.
- Other info: This role is home-based with travel to key meetings and partners.
- Why this job: Be part of a fast-growing brand with a focus on innovation and customer engagement.
- Qualifications: 2-4 years in Shopper Marketing or Digital Commerce; strong analytical and communication skills required.
The predicted salary is between 36000 - 60000 € per year.
Shopper Marketing and E-commerce Manager
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About Indo-European Foods
Since 1966, Indo-European Foods (IEF) has been sourcing and supplying the highest quality speciality food products from around the world. With a deep heritage, trusted supply base, and a growing brand portfolio, IEF continues to be one of the most respected names in ambient and ethnic foods.
Our product portfolio spans Rice, Sauces, Snacks and Meals in Minutes, supported by an ambitious NPD pipeline and deep customer partnerships.
Indo-European Foods is part of the Ebro Foods Group, a global leader in rice and pasta. Following Ebro’s strategic model of autonomous brand and market management; this structure allows IEF to combine the agility of a challenger with the backing, investment, and insight of a global food group. We operate with the pace of a challenger, the relationships of a trusted partner, and the long-term mindset of a brand builder — making this a powerful platform for commercial and career growth.
The Opportunity
This is an exciting, high-impact opportunity to lead omnichannel marketing and digital commerce strategy across Multiples, Discounters, Convenience and pureplay Online retailers.
You will be the go-to lead for both shopper marketing and e-commerce account management, shaping IEF’s execution across bricks and mortar and retailer.com platforms. Reporting into the Director of Sales, you will collaborate across marketing, sales, category, supply chain, and agency partners to bring campaigns to life and deliver best-in-class customer engagement.
You will also manage key online retail accounts directly, offering a rare hybrid of strategic brand activation and direct customer P&L responsibility.
This is a career-building opportunity for a commercially astute, digitally native and shopper-focused individual ready to lead, influence, and grow within a high-ownership environment.
Your Key Responsibilities
Shopper Marketing Strategy and Execution
- Develop and implement shopper activation plans across all key retail channels
- Own the retailer.com execution strategy to support NPD, brand campaigns and core range performance
- Deliver shopper plans aligned with category vision, brand strategy, and retailer priorities
- Create disruptive, insight-led campaigns that drive shopper engagement and conversion
Customer Leadership & Strategic Partnerships
- Build and strengthen multi-functional relationships with Top 4 UK grocery retailers
- Anticipate retailer needs and category shifts, positioning IEF as a shopper thought leader
- Secure and execute Joint Business Plans (JBPs) and long-term growth strategies
- Manage key online grocery accounts, driving commercial performance and account growth
- Ensure brilliant basics across product listings, imagery, taxonomy, and availability
- Analyse customer-level data and campaign results to optimise commercial return
Category & Commercial Growth Strategy
- Work closely with category and commercial teams to optimise product mix and campaign alignment
- Use analytics and insight to drive best-in-class shopper marketing performance
- Lead NPD-focused initiatives and seasonal execution across digital platforms
Influence at the Highest Levels
- Collaborate across sales, marketing, supply chain, and agency partners to deliver fully integrated execution
- Engage senior customer contacts and internal stakeholders to align strategy and activation plans
- Champion shopper-first thinking within the business and externally with retail partners
The Ideal Candidate
- 2–4 years’ experience in Shopper Marketing, Brand, Digital Commerce, or Retail Activation within FMCG or Food
- Proven track record across Multiples, Discounters, Convenience, ROI, and Online Channels
- Strong understanding of the full shopper journey and path to purchase across digital and physical retail
- Analytical mindset with experience using data, insight, and campaign analysis to drive future strategy
- Confident communicator and relationship builder, capable of managing internal stakeholders and agency partners
- Hands-on project management experience, with the ability to work across multiple projects with pace and agility
- Commercially aware, results-driven, and highly collaborative
Why Join Indo-European Foods?
- Work on an exciting and fast-growing product portfolio, backed by heritage, quality, and innovation
- Play a central role in both shopper marketing and digital commerce, with full visibility across sales and brand strategy
- Own retailer relationships and activation plans in an environment that values pace, input, and execution
- Grow your career in a privately owned business with ambition, investment, and room to develop
- Collaborate across functions, including brand, category, sales, and third-party agencies
- Enjoy flexible working, with a home-based structure and travel to key meetings, offices, and partners as required
Location Dynamics
This role is home-based, with travel as required to retailer head offices and agencies/partners.
Please note: We have chosen to work exclusively with PT Executive; therefore, we kindly ask that other recruiters respect our decision and do not contact us in relation to this role. Thank you.
Shopper Marketing and E-commerce Manager employer: Indo-European Foods Limited
Indo-European Foods is an exceptional employer that offers a dynamic and collaborative work environment, where employees can thrive in their careers while contributing to a fast-growing product portfolio. With a strong focus on innovation and quality, the company provides ample opportunities for professional development and cross-functional collaboration, all within a supportive culture that values input and execution. The home-based structure allows for flexibility, complemented by travel to key meetings and partnerships, making it an attractive choice for those seeking meaningful and rewarding employment.
Contact Detail:
Indo-European Foods Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing and E-commerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in shopper marketing and e-commerce, especially within the FMCG sector. Understanding current market dynamics will help you speak confidently about strategies and innovations during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience with major UK grocery retailers. Building relationships can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of successful shopper marketing campaigns you've led or contributed to. Highlighting your analytical mindset and how you've used data to drive results will demonstrate your fit for the role.
✨Tip Number 4
Research Indo-European Foods and their product portfolio thoroughly. Being able to articulate how your skills align with their brand strategy and growth ambitions will set you apart from other candidates.
We think you need these skills to ace Shopper Marketing and E-commerce Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in shopper marketing, digital commerce, and account management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter:Write a cover letter that showcases your understanding of the FMCG sector and your passion for shopper marketing. Mention specific achievements that align with the responsibilities outlined in the job description.
Showcase Analytical Skills:In your application, provide examples of how you've used data and insights to drive marketing strategies or improve campaign performance. This will resonate well with the analytical mindset required for the role.
Highlight Relationship Management Experience:Emphasise your experience in building relationships with retailers and stakeholders. Include specific examples of successful collaborations or partnerships that demonstrate your ability to influence and lead.
How to prepare for a job interview at Indo-European Foods Limited
✨Understand the Shopper Journey
Make sure you have a solid grasp of the full shopper journey and path to purchase, both online and offline. Be prepared to discuss how your previous experiences align with this understanding and how you can apply it to enhance customer engagement at Indo-European Foods.
✨Showcase Your Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data and insights to drive marketing strategies in the past. Highlight specific campaigns where your analysis led to improved performance or ROI.
✨Demonstrate Relationship-Building Abilities
This position involves managing key retailer relationships, so be ready to share instances where you've successfully built and maintained partnerships. Discuss your approach to collaboration and how you engage with stakeholders to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about potential challenges in shopper marketing and e-commerce account management, and prepare thoughtful responses that showcase your ability to navigate these situations effectively.
