At Individual Restaurants, we're home to some of the UK's most loved hospitality brands, with an exciting pipeline of new openings and concept launches ahead, we're looking for a talented New Openings Marketing Manager to help bring them to life.
This is a unique opportunity for a commercially minded marketer who thrives on the energy of a launch, enjoys working across multiple stakeholders, and loves creating campaigns that deliver measurable results.
Reporting to the Group Head of Marketing, you'll lead the end-to-end marketing strategy for new site openings across our existing brands and future concepts. From creating buzz before launch to driving bookings, guest acquisition and ongoing growth, you'll play a pivotal role in ensuring every opening delivers a successful commercial start.
Working closely with Operations, Property, Finance, People, Food & Beverage and external agency partners, you'll turn insight and ambition into standout launch campaigns that connect with guests and local communities.
RESPONSIBILITIES
- Leading marketing strategy and campaign delivery for new restaurant openings and concept launches.
- Developing integrated marketing plans covering pre-opening, launch and post-opening growth phases.
- Creating campaigns that build awareness, generate bookings and drive repeat visits.
- Using customer, market and competitor insights to shape positioning and launch strategy.
- Managing agencies, creative production, photoshoots, budgets and key project deadlines.
- Tracking campaign performance, bookings and trading results to optimise activity and deliver commercial impact.
- Capturing learnings and continuously improving our approach to future openings.
ABOUT YOU
We're looking for someone who can combine strategic thinking with hands-on execution.
You’ll likely have:
- Strong project management skills and experience managing multiple priorities.
- A solid understanding of customer acquisition, demand generation and brand positioning.
- Experience working with agencies and managing marketing budgets.
- Strong stakeholder management and communication skills.
- A commercial mindset with confidence using performance data to inform decisions.
Experience within hospitality, leisure, retail or another multi-site consumer-facing business is a must.
The candidate must be able to commute to, or be based in Manchester, UK.
WHY JOIN US?
When you join Individual Restaurants, you're joining a collection of industry-leading brands with a reputation for exceptional food, outstanding service and memorable guest experiences.
Alongside the opportunity to shape exciting new openings, we offer:
- Salary package of £40,000 - £45,000 depending on experience
- 50% off food and drink across our restaurants
- Enhanced maternity and paternity benefits
- Training through the Individual Restaurants Academy
- Wagestream financial wellbeing tools
- Employee Assistance Programme via The Drinks Trust
- Discounts and cashback with hundreds of retailers
#J-18808-Ljbffr
New Openings Marketing Manager in Manchester employer: Individual Restaurants,
At Individual Restaurants, we pride ourselves on being an exceptional employer that fosters a vibrant and supportive work culture. As a Digital Marketing Executive, you'll benefit from bespoke training through our Rise Programme, enjoy generous discounts at our restaurants, and have access to financial wellbeing tools, all while working in a dynamic team that values your growth and success. Join us to kickstart your marketing career in the exciting world of premium hospitality, where every day brings new opportunities for learning and collaboration.
