Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic store, driving sales and creating an amazing customer experience.
- Company: Join Bershka, part of the Inditex Group, known for trendy fashion and strong team culture.
- Benefits: Enjoy a competitive salary, 25% discount, uniform allowance, and 28 days holiday.
- Why this job: Be at the forefront of fashion retail, shaping a vibrant team and store environment.
- Qualifications: Experience in fast-paced retail leadership with a passion for fashion and inclusivity.
- Other info: Great career growth opportunities within a rapidly expanding brand.
The predicted salary is between 36000 - 60000 £ per year.
Bershka is arriving in Lakeside. Amazing opportunity to join the growing brand.
Bershka is part of the Inditex Group and is known for fast-moving, trend-led fashion and a strong team culture. What makes Bershka different is our pace, creativity and connection to our customers. With the brand rapidly expanding in the UK market, there are plentiful opportunities to grow your career in an agile, people-led retail environment.
As a General Manager, you’ll lead the store with ownership, pace and calm, balancing strong commercial performance with excellent customer experience and a positive, inclusive team culture. This is a hands-on, fast-paced role where priorities can change daily. You’ll be highly visible on the shop floor, leading through peak trading, high delivery volume and the day-to-day challenges of a busy retail environment.
What you will be responsible for:
- Owning the store’s end-to-end performance, delivering sales, productivity and profitability through clear priorities and consistent execution.
- Using KPIs and insight to act quickly, adapting plans as trading patterns and priorities shift.
- Driving commercial launches and ensuring merchandising reflects best sellers, trends and customer demand in real time.
- Protecting Bershka’s visual standards and brand DNA, keeping the store trend-led, customer-ready and high standards every day.
- Ensuring strong operational routines across stock flow and replenishment, stockroom organisation, and store standards.
- Maintaining high standards across security/shrinkage, cash procedures, health & safety, cleanliness, and maintenance follow-up.
- Building an inclusive, motivating culture with clear expectations, regular feedback and consistent performance standards.
- Recruiting inclusively, developing leaders, and building succession plans that create a strong talent pipeline.
- Managing hours budgets and rotas to ensure the right support is in place at the right time.
What we are looking for:
We’re looking for a values-led retail leader who thrives in a fast-moving environment and leads with both commercial focus and emotional intelligence.
What You will bring:
- Proven experience leading a fast-paced, high-volume retail operation.
- Strong commercial confidence and a track record of improving performance through people-led leadership.
- A visible, hands-on leadership style- calm, fair and decisive under pressure.
- Strong operational standards across stock, shrinkage, cash and compliance.
- A passion for fashion with strong awareness of trends and competitors.
- A commitment to inclusive leadership: building engagement, developing others and creating an environment where people feel respected and supported.
- Ownership and integrity. You take responsibility, act early, and build trust through consistent actions.
We welcome applications from leaders with different backgrounds and career paths. If you need adjustments at any stage of the recruitment process, we’ll work with you to support you.
What we offer:
- Competitive salary
- 25% employee discount across all Inditex brands
- Uniform allowance
- Pension scheme
- 28 days holidays
- ‘More 4 Less’ benefits platform with a wide range of discounts
- Wellbeing support through our collaboration with Retail Trust
- Strong development opportunities and internal progression within Bershka and the wider Inditex Group
General Manager-Bershka Lakeside in Grays employer: Inditex
Contact Detail:
Inditex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land General Manager-Bershka Lakeside in Grays
✨Tip Number 1
Get to know the brand inside out! Before your interview, dive into Bershka's latest collections and understand their customer base. This will help you connect with the hiring team and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. They can provide insider tips about the company culture and what it takes to succeed as a General Manager at Bershka.
✨Tip Number 3
Prepare for situational questions! Think of examples from your past experiences where you've led a team through challenges or improved store performance. This will demonstrate your hands-on leadership style and commercial focus.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace General Manager-Bershka Lakeside in Grays
Some tips for your application 🫡
Show Your Passion for Fashion: When you're writing your application, let your love for fashion shine through! Mention any relevant experience or trends you’re excited about. We want to see that you’re not just looking for a job, but that you genuinely care about the industry.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to highlight your achievements and skills. We appreciate clarity, so make it easy for us to see why you’d be a great fit for the General Manager role.
Tailor Your Application: Make sure to customise your application for the General Manager position at Bershka. Highlight your leadership experience and how it aligns with our values. We love seeing candidates who take the time to connect their background with what we’re all about!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Bershka team!
How to prepare for a job interview at Inditex
✨Know Your Numbers
As a General Manager, you'll need to demonstrate your understanding of KPIs and how they drive performance. Brush up on your sales figures, stock management, and customer satisfaction metrics. Be ready to discuss how you've used data to make decisions in previous roles.
✨Showcase Your Leadership Style
Bershka values a hands-on, visible leadership approach. Prepare examples that highlight your calmness under pressure and your ability to motivate a team. Think about times when you’ve turned challenges into opportunities and how you’ve built an inclusive culture.
✨Stay Trend-Savvy
Since Bershka is all about fast-moving fashion, make sure you’re up-to-date with current trends and competitors. Bring insights about what’s popular in the market and how you would apply that knowledge to enhance the store's visual standards and merchandising.
✨Prepare for Scenario Questions
Expect questions that put you in real-life retail situations. Practice responding to scenarios involving high-pressure trading periods or unexpected challenges. Show how you can adapt quickly while maintaining operational excellence and a positive customer experience.