At a Glance
- Tasks: Lead and innovate our Paid Social strategy, optimising campaigns for maximum performance.
- Company: Join a dynamic team at Indigo Lune, shaping the future of performance marketing.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Exciting chance to build from scratch in a supportive, collaborative environment.
- Why this job: Be the first Paid Social Manager, making a real impact on our marketing success.
- Qualifications: Experience in Paid Social, especially on Meta platforms, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
This is a standalone role and a key hire for us, you'll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You'll work closely with our Leadership team to own Paid Social end-to-end.
Responsibilities
- Own and evolve Indigo Lune's performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
- Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
- Manage the full funnel across paid social and search, from ideation through to execution and reporting.
- Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
- Drive a culture of test, learn, and optimise across media, messaging and creative.
- Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
- Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
- Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
- Explore and scale emerging paid channels such as TikTok, Pinterest, and YouTube to diversify and grow our performance mix.
- Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
- Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
- Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.
Qualifications
- Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
- Experience with Google Ads (Search, Shopping, Display).
- A blend of strategic thinking and hands‑on delivery, someone happy to roll up their sleeves and build from scratch.
- Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
- A performance‑led mindset and ability to track and report results confidently against forecasts.
- Experience testing and scaling non‑Meta channels such as TikTok, YouTube, and Pinterest.
- Familiarity with feed management and automation tools to streamline workflows.
- Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
- Passion for creative testing, understanding the role of content in performance.
- A curious, self‑starting mindset, excited by the idea of building something from the ground up.
- Excellent communication and collaboration skills, able to work cross‑functionally and influence stakeholders at all levels.
Paid Social Manager employer: IndiGo
At Indigo Lune, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the first Paid Social Manager, you'll have the unique opportunity to shape our performance marketing strategy while collaborating closely with our leadership team. We offer a supportive environment that encourages professional growth, creative testing, and the exploration of emerging channels, all within a vibrant location that inspires collaboration and success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IndiGo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IndiGo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IndiGo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IndiGo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IndiGo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IndiGo:Show us that you’ve done your homework! In your application, briefly mention what you admire about IndiGo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IndiGo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IndiGo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IndiGo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
