Copywriter (English and Arabic) in London

We are Indigo Slate, a Seattle based Marketing powerhouse with deep expertise in marketing for technology brands, working closely with Foolproof, a product design specialist. Both companies are owned by Zensar, a global technology provider. Regardless of the brand, each remains committed to the power of experience-led design, marketing and engineering. We are currently seeking a Creative Copywriter who is fluent in both English and Arabic to join our team. Our client is a renowned family-owned conglomerate that operates across a diverse range of sectors, including retail, real estate, automotive, fashion, and financial services. This dynamic company has been a key player in the industry for over 9 decades and has established itself as a significant presence in more than 20 countries worldwide, with its headquarters located in the vibrant city of Dubai, United Arab Emirates. This organisation is celebrated not only for its innovative approach but also for its commitment to excellence and sustainability. As industry leaders, they are constantly pushing boundaries and exploring new horizons, making them an inspiring place to work and grow. In their pursuit of ambitious goals, they have partnered with us to identify and attract top-tier talent that can help drive their vision forward. If you are passionate about your profession and share values such as entrepreneurship, collaboration, integrity, and hard work, we would love to hear from you. Responsibilities Outstanding Writing Prowess: Crafting captivating and brand-consistent copy for diverse marketing platforms, specialising in direct marketing initiatives. Multi-channel Copywriting Expertise: Proficient in writing compelling copy for email, SMS, WhatsApp, mobile, and web channels, optimising messaging for each platform. Focus on Engagement & Conversions: Skilled in creating content that drives user interaction, click-through rates, and ultimately, desired conversions while maintaining brand voice. Deep Understanding of Direct Marketing Principles: In-depth knowledge of best practices for crafting persuasive and actionable copy aligned with audience behaviour and campaign objectives. Creative Ideation & Campaign Development: Ability to collaborate seamlessly with designers, strategists, and marketers to generate innovative campaign ideas and bring them to fruition. SEO Savvy: Familiarity with search engine optimisation principles to effectively integrate relevant keywords into web-based content. Meticulous Editing & Proofreading: Strong attention to detail to ensure all copy is error-free, grammatically sound, and adheres to strict brand guidelines. Analytical & Data-Driven Approach: Ability to analyse content performance metrics and iterate copy based on data-driven insights to maximise results. Versatility & Adaptability: Capable of seamlessly transitioning between diverse tones and styles, from creative storytelling to concise and action-oriented messaging. Proven Experience in Dynamic Marketing Environments: Thrives in fast-paced, collaborative settings characterised by multiple projects, tight deadlines, and a consistent demand for high-quality output. Please apply with CV and portfolio/examples of work in English and Arabic. Seniority level Mid-Senior level Employment type Full-time Job function Art/Creative and Advertising Industries Advertising Services and Marketing Services #J-18808-Ljbffr