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- Tasks: Create engaging copy for various marketing platforms, focusing on direct marketing.
- Company: Join Indigo Slate, a Seattle-based marketing powerhouse with a global reach.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an innovative team driving impactful marketing for a renowned conglomerate.
- Qualifications: Fluency in English and Arabic, with proven copywriting experience in fast-paced settings.
- Other info: Submit your CV and portfolio showcasing your work in both languages.
The predicted salary is between 36000 - 60000 £ per year.
We are Indigo Slate, a Seattle based Marketing powerhouse with deep expertise in marketing for technology brands, working closely with Foolproof, a product design specialist. Both companies are owned by Zensar, a global technology provider.
We are currently seeking a Creative Copywriter who is fluent in both English and Arabic to join our team. Our client is a renowned family-owned conglomerate that operates across a diverse range of sectors, including retail, real estate, automotive, fashion, and financial services. This dynamic company has been a key player in the industry for over 9 decades and has established itself as a significant presence in more than 20 countries worldwide, with its headquarters located in the vibrant city of Dubai, United Arab Emirates.
This organisation is celebrated not only for its innovative approach but also for its commitment to excellence and sustainability. As industry leaders, they are constantly pushing boundaries and exploring new horizons, making them an inspiring place to work and grow. In their pursuit of ambitious goals, they have partnered with us to identify and attract top-tier talent that can help drive their vision forward.
If you are passionate about your profession and share values such as entrepreneurship, collaboration, integrity, and hard work, we would love to hear from you.
Responsibilities- Outstanding Writing Prowess: Crafting captivating and brand-consistent copy for diverse marketing platforms, specialising in direct marketing initiatives.
- Multi-channel Copywriting Expertise: Proficient in writing compelling copy for email, SMS, WhatsApp, mobile, and web channels, optimising messaging for each platform.
- Focus on Engagement & Conversions: Skilled in creating content that drives user interaction, click-through rates, and ultimately, desired conversions while maintaining brand voice.
- Deep Understanding of Direct Marketing Principles: In-depth knowledge of best practices for crafting persuasive and actionable copy aligned with audience behaviour and campaign objectives.
- Creative Ideation & Campaign Development: Ability to collaborate seamlessly with designers, strategists, and marketers to generate innovative campaign ideas and bring them to fruition.
- SEO Savvy: Familiarity with search engine optimisation principles to effectively integrate relevant keywords into web-based content.
- Meticulous Editing & Proofreading: Strong attention to detail to ensure all copy is error-free, grammatically sound, and adheres to strict brand guidelines.
- Analytical & Data-Driven Approach: Ability to analyse content performance metrics and iterate copy based on data-driven insights to maximise results.
- Versatility & Adaptability: Capable of seamlessly transitioning between diverse tones and styles, from creative storytelling to concise and action-oriented messaging.
- Proven Experience in Dynamic Marketing Environments: Thrives in fast-paced, collaborative settings characterised by multiple projects, tight deadlines, and a consistent demand for high-quality output.
Please apply with CV and portfolio/examples of work in English and Arabic.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Art/Creative and Advertising
Industries: Advertising Services and Marketing Services
Copywriter (English and Arabic) employer: Indigo Slate
Contact Detail:
Indigo Slate Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter (English and Arabic)
✨Tip Number 1
Familiarise yourself with the company's values and mission. Since they emphasise entrepreneurship, collaboration, and sustainability, showcasing how your personal values align with theirs during any interactions can make a strong impression.
✨Tip Number 2
Prepare to discuss your experience in multi-channel copywriting. Be ready to share specific examples of how you've crafted engaging content for various platforms like email, SMS, and web, as this is crucial for the role.
✨Tip Number 3
Brush up on your SEO knowledge. Understanding how to integrate keywords effectively into your writing will be beneficial, as the company values data-driven approaches and optimising content for performance.
✨Tip Number 4
Showcase your adaptability in writing styles. Prepare to demonstrate your versatility by discussing how you've successfully transitioned between different tones and styles in past projects, which is essential for this dynamic environment.
We think you need these skills to ace Copywriter (English and Arabic)
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Indigo Slate and their client. Research their marketing strategies, values, and the sectors they operate in. This will help you tailor your application to align with their goals.
Showcase Your Writing Skills: Prepare a portfolio that highlights your best copywriting work in both English and Arabic. Include examples that demonstrate your ability to engage audiences and drive conversions across various platforms.
Tailor Your CV: Ensure your CV reflects relevant experience in copywriting, particularly in direct marketing and multi-channel campaigns. Highlight any SEO knowledge and your ability to adapt writing styles as needed.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your passion for copywriting but also explains why you are a great fit for this role. Mention your understanding of the company's commitment to excellence and sustainability, and how your values align with theirs.
How to prepare for a job interview at Indigo Slate
✨Showcase Your Bilingual Skills
Since the role requires fluency in both English and Arabic, be prepared to demonstrate your writing skills in both languages. Bring examples of your work that highlight your ability to craft compelling copy tailored to different audiences.
✨Understand the Brand's Voice
Research the family-owned conglomerate and its various sectors. Familiarise yourself with their brand voice and values, as this will help you align your responses and showcase how you can contribute to their marketing efforts.
✨Prepare for Creative Collaboration
The job involves working closely with designers and strategists. Be ready to discuss your experience in collaborative environments and share examples of how you've contributed to successful campaigns through teamwork.
✨Demonstrate Analytical Thinking
Highlight your ability to analyse content performance metrics. Prepare to discuss how you've used data-driven insights to improve your copywriting and drive engagement in previous roles.
