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For Companies At a Glance
- Tasks: Lead and optimise high-impact paid social campaigns to drive brand growth.
- Company: Join Indigo Lune, a vibrant start-up in the jewellery industry.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape our marketing strategy.
- Why this job: Make a real impact as the first dedicated Paid Social expert in a fast-growing team.
- Qualifications: Proven experience in Paid Social strategy, especially on Meta platforms.
- Other info: Exciting opportunity to build from scratch and influence key business decisions.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Location: Solihull, UK.
The Indigo Lune team is growing, and we’re looking for an expert in performance marketing who’s passionate, self-motivated, and commercially switched on. You’ll need to bring a strong analytical and strategic mindset, with hands-on experience planning, delivering, and optimising high-impact paid social campaigns. Indigo Lune is Lounge’s sister brand and an exciting start-up making waves in the jewellery world. Vibrant, dynamic, and fast-growing, we’re on a mission to become a leading name in the industry. As a smaller, closely-knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand. This is a standalone role and a key hire for us, you’ll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You’ll work closely with our Leadership team to own Paid Social end-to-end.
What you’ll do at Indigo Lune:
- Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
- Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
- Manage the full funnel across paid social and search, from ideation through to execution and reporting.
- Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
- Drive a culture of test, learn, and optimise across social, messaging and creative.
- Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
- Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
- Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
- Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
- Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
- Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
- Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.
We’d love it if you have:
- Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
- Experience with Google Ads (Search, Shopping, Display).
- A blend of strategic thinking and hands-on delivery, someone who’s happy to roll up their sleeves and build from scratch.
- Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
- A performance-led mindset and ability to track and report results confidently against forecasts.
- Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
- Familiarity with feed management and automation tools to streamline workflows.
- Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
- Passion for creative testing, someone who understands the role of content in performance.
- A curious, self-starting mindset, someone excited by the idea of building something from the ground up.
- Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.
Head of Paid Social employer: Indigo Lune LTD
Contact Detail:
Indigo Lune LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Social
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past paid social campaigns. This will give you an edge and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their current marketing strategies and think about how you can contribute to their growth. This will impress the leadership team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our vibrant team at Indigo Lune.
We think you need these skills to ace Head of Paid Social
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you're not just ticking boxes but genuinely excited about the role and the impact you can make at Indigo Lune.
Tailor Your Experience: Make sure to highlight your relevant experience in paid social campaigns, especially on Meta platforms. We’re looking for someone who can hit the ground running, so connect your past achievements to what we’re doing at Indigo Lune.
Be Data-Driven: We love numbers! Use your application to showcase your analytical skills. Mention specific tools you've used, like Google Analytics or Excel, and how you've leveraged data to drive campaign success. This will show us you’re ready to own our performance marketing strategy.
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to let your personality come through in your writing. We’re a vibrant team, and we want to get a sense of who you are. Apply through our website and let’s see if you’re the right fit for our dynamic culture!
How to prepare for a job interview at Indigo Lune LTD
✨Know Your Numbers
As a Head of Paid Social, you'll need to demonstrate your analytical prowess. Brush up on key metrics like ROI, CPA, and CTR. Be ready to discuss how you've used data to optimise campaigns in the past and how you plan to do so at Indigo Lune.
✨Showcase Your Creativity
This role isn't just about numbers; it's also about creative strategy. Prepare examples of successful campaigns where your creative input made a difference. Think about how you can bring fresh ideas to the table that align with Indigo Lune's vibrant brand.
✨Understand the Brand
Dive deep into Indigo Lune’s mission and product offerings before the interview. Familiarise yourself with their jewellery styles and target audience. This will help you articulate how your paid social strategies can enhance their brand presence and drive sales.
✨Prepare for Collaboration
Since you'll be working closely with the leadership team, think about how you can foster collaboration. Be ready to discuss how you've successfully partnered with other departments in previous roles to achieve common goals, especially in performance marketing.