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For Companies At a Glance
- Tasks: Lead and optimise high-impact paid social campaigns to drive brand growth.
- Company: Join Indigo Lune, a vibrant start-up shaking up the jewellery industry.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape our marketing strategy.
- Why this job: Make a real impact in a fast-growing team and build something amazing from scratch.
- Qualifications: Proven experience in Paid Social strategy and strong analytical skills.
- Other info: Exciting opportunity to explore emerging channels like TikTok and YouTube.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Role: Head of Paid Social
Location: Solihull, UK.
The Indigo Lune team is growing, and we’re looking for an expert in performance marketing who’s passionate, self-motivated, and commercially switched on. You’ll need to bring a strong analytical and strategic mindset, with hands-on experience planning, delivering, and optimising high-impact paid social campaigns.
Indigo Lune is Lounge’s sister brand and an exciting start-up making waves in the jewellery world. Vibrant, dynamic, and fast-growing, we’re on a mission to become a leading name in the industry. From statement rings and chic necklaces to elegant bracelets and unique hand chains, we pride ourselves on crafting jewellery that truly stands out. As a smaller, closely-knit team, Indigo Lune offers a unique opportunity to make a real impact and help shape the future of the brand.
This is a standalone role and a key hire for us, you’ll be the first person dedicated to Paid Social, with the opportunity to build the strategy, shape best practices, and lay the foundations for how we scale performance marketing long-term. You’ll work closely with our Leadership team to own Paid Social end-to-end.
What you’ll do at Indigo Lune
- Own and evolve Indigo Lune’s performance marketing strategy, ensuring it aligns with our wider business goals and growth targets.
- Strategically plan, implement and continuously optimise paid social campaigns across key platforms to maximise performance and return.
- Manage the full funnel across paid social and search, from ideation through to execution and reporting.
- Take full ownership of campaign budgets, ensuring spend is effectively allocated and managed to deliver strong revenue and ROI.
- Drive a culture of test, learn, and optimise across social, messaging and creative.
- Analyse performance and provide clear, actionable insights and recommendations to key stakeholders.
- Develop engaging, localised copy and targeting strategies that translate data into commercial and creative impact.
- Stay ahead of platform updates and industry trends, bringing relevant insights and new opportunities into the business.
- Explore and scale emerging paid channels (e.g. TikTok, Pinterest, YouTube) to diversify and grow our performance mix.
- Navigate attribution challenges (post-iOS14 and beyond), using the right data to inform spend and scale efficiently.
- Use tools and automation where possible to improve campaign efficiency, reporting, and budget pacing.
- Partner with leadership to ensure paid social strategy supports wider brand and commercial objectives.
We’d love it if you have
- Proven experience leading Paid Social strategy, particularly across Meta platforms (Facebook, Instagram).
- Experience with Google Ads (Search, Shopping, Display).
- A blend of strategic thinking and hands-on delivery, someone who’s happy to roll up their sleeves and build from scratch.
- Strong analytical skills with confidence in Excel, Google Analytics, attribution tools and reporting dashboards.
- A performance-led mindset and ability to track and report results confidently against forecasts.
- Experience testing and scaling non-Meta channels (e.g. TikTok, YouTube, Pinterest).
- Familiarity with feed management and automation tools to streamline workflows.
- Commercial acumen and the ability to think about Paid Social as a driver of wider business impact.
- Passion for creative testing, someone who understands the role of content in performance.
- A curious, self-starting mindset, someone excited by the idea of building something from the ground up.
Excellent communication and collaboration skills, able to work cross-functionally and influence stakeholders at all levels.
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Head of Paid Social employer: Indigo Lune LTD
Contact Detail:
Indigo Lune LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Social
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best paid social campaigns. Use case studies to demonstrate your analytical mindset and strategic thinking. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Indigo Lune, and express your interest in working with them. Tailor your message to show how you can help them achieve their goals.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in paid social and performance marketing. Follow industry leaders, read blogs, and take online courses. This not only boosts your knowledge but also shows potential employers that you’re passionate and committed to your craft.
We think you need these skills to ace Head of Paid Social
Some tips for your application 🫡
Show Your Passion: When you’re writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what we’re building at Indigo Lune.
Tailor Your Experience: Make sure to highlight your relevant experience in paid social campaigns, especially on Meta platforms. We’re looking for someone who can hit the ground running, so show us how your skills align with our needs!
Be Data-Driven: Since this role is all about analytics and optimisation, don’t shy away from sharing specific examples of how you’ve used data to drive results in past campaigns. We love numbers, so make them count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Indigo Lune LTD
✨Know Your Numbers
As a Head of Paid Social, you'll need to demonstrate your analytical prowess. Brush up on key metrics like ROI, CPA, and CTR. Be ready to discuss how you've used data to optimise campaigns in the past and how you plan to do it for Indigo Lune.
✨Showcase Your Creativity
This role isn't just about numbers; it's also about creativity. Prepare examples of successful campaigns where your creative strategies made a difference. Think about how you can bring fresh ideas to the table that align with Indigo Lune's vibrant brand.
✨Understand the Brand
Before the interview, dive deep into Indigo Lune’s products and values. Familiarise yourself with their jewellery offerings and think about how your paid social strategies can enhance their brand presence. Showing genuine interest will set you apart.
✨Prepare for Collaboration
Since this role involves working closely with the leadership team, be ready to discuss how you’ve successfully collaborated in the past. Highlight your communication skills and how you can influence stakeholders to support your paid social initiatives.