At a Glance
- Tasks: Lead our Upwork operations, managing bids and optimising profiles for success.
- Company: Join a dynamic agency focused on innovative lead generation strategies.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on team success and personal development.
- Why this job: Make a real impact by driving our Upwork channel to new heights.
- Qualifications: 3+ years of Upwork experience and strong analytical skills required.
The predicted salary is between 50000 - 70000 £ per year.
Your mission is to take full ownership of our Upwork operation — from bidding and profile management to analytics, team leadership, and channel development. You will run one of our most important lead generation channels end-to-end, managing bids across multiple profiles and leading a team of lead generators across shifts. This is a senior operator role where you will set the strategy, execute the day-to-day, and be held accountable for real numbers — replies, qualified calls, SQLs, and closed deals.
What You Will Own
- Bidding & Proposal Strategy: Run the bidding operation end-to-end: bids per month across multiple profiles, with clear quality standards and no drops in view rates. Manage Connect spending: keep cost per SQL in healthy ranges and reconcile refunds from lost/closed jobs. Own scanner configuration: weekly optimization of underperforming scanners, applying small iterative changes — cover letter variants, profile selection, smart boosting — and scaling what works. Write and test cover letters: continuous A/B testing of length, opening lines, trust signals, portfolio anchors, and niche framing.
- Profile & Channel Development: Optimize profiles for visibility and conversion: titles, descriptions, portfolios, keywords, and positioning. Align every profile with our current propositions, including AI-assisted development. Launch and onboard new profiles: when the channel can absorb them, plan, launch, and season new profiles to keep the operation scaling.
- Analytics & Reporting: Track the full funnel weekly: bids → views → replies → calls → SQLs → deals, by profile, by scanner, by day-of-week, by bidder. Investigate bottlenecks: the reply-to-call conversion is the current priority. Pull the conversation data, find the patterns, test fixes, report on results.
- Team Leadership: Manage the lead generation team (currently 2–3 people across shifts): set KPIs, run 1:1s, review performance, hire, onboard, and — when needed — make the hard calls on underperformers. Build processes that scale: standardize how bids are recorded, how SQLs are qualified, how data is logged. The team needs to be measurable, not dependent on any one heroic performer.
- Cross-functional Collaboration: Work with Sales: hand off SQLs cleanly to the team running qualification calls. Work with Analytics: partner on dashboards, data exports, and attribution.
Your profile
What You Bring
- Must-Haves: 3+ years of hands-on Upwork experience, ideally running a bidding operation for an agency or service business of $10m and more. Proven track record of improving funnel conversion — not just running volume. Strong analytical skills: fluent in spreadsheets, comfortable modeling unit economics (cost per SQL, LTV, CAC), able to read funnel data and form real hypotheses. Experience managing a lead gen or BDR-style team: hiring, onboarding, performance management, compensation design. Deep familiarity with Upwork's mechanics: Connects, boosting, algorithm changes, profile optimization, client filtering, scanner/automation tools. Experience bidding across multiple verticals — software development, full-stack, healthcare, logistics, CRM, fintech, or similar. Excellent written English. You will be writing and editing cover letters, proposals, and profile copy. Process discipline. You document what you do, you record data consistently, and you expect the same from your team. Judgment. You know when to enforce process and when to let a high performer operate their own way.
- Nice-to-Haves: Experience with AI-assisted proposal generation. Familiarity with LinkedIn / Email outbound. Background in positioning software development agencies or AI-assisted development services. Experience working with distributed teams across Eastern Europe and other time zones.
Why us?
Upwork Channel Manager employer: Index.dev
As an Upwork Channel Manager at our company, you will thrive in a dynamic and supportive work environment that prioritises employee growth and innovation. We offer competitive benefits, a collaborative culture, and the opportunity to lead a talented team while driving impactful results in one of our key lead generation channels. Join us to make a meaningful contribution and advance your career in a role that values your expertise and strategic vision.
StudySmarter Expert Advice🤫
We think this is how you could land Upwork Channel Manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, join relevant groups, and engage in conversations. You never know who might have a lead or a referral for that Upwork Channel Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your Upwork experience and successes. Use data to back up your achievements — numbers speak louder than words, especially when it comes to funnel conversion.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common questions related to bidding strategies and team leadership. The more you rehearse, the more confident you'll feel when it's time to shine.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Upwork Channel Manager
Some tips for your application 🫡
Show Off Your Upwork Experience:Make sure to highlight your hands-on Upwork experience in your application. We want to see how you've run bidding operations and improved funnel conversions, so don’t hold back on those specific numbers!
Be Analytical:Since this role is all about analytics, demonstrate your strong analytical skills in your written application. Use examples that show how you’ve used data to make decisions and improve processes — we love a good spreadsheet story!
Craft Compelling Cover Letters:You’ll be writing and editing cover letters, so let your writing skills shine through in your application. Show us your ability to create engaging content that captures attention — it’s a key part of the job!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Index.dev
✨Know Your Numbers
Before the interview, brush up on your metrics and achievements. Be ready to discuss specific numbers related to funnel conversion, SQLs, and closed deals. This will show that you understand the importance of data in the Upwork Channel Manager role.
✨Master the Bidding Process
Familiarise yourself with the bidding operation end-to-end. Be prepared to share your strategies for managing bids across multiple profiles and how you've optimised proposals in the past. This will demonstrate your hands-on experience and strategic thinking.
✨Showcase Your Team Leadership Skills
Think about examples where you've successfully managed a lead generation team. Be ready to discuss how you set KPIs, conducted performance reviews, and built processes that scale. This will highlight your leadership capabilities and your ability to drive results through others.
✨Be Analytical and Process-Driven
Prepare to talk about your analytical skills and how you've used data to improve operations. Discuss your familiarity with spreadsheets and how you've documented processes in previous roles. This will illustrate your process discipline and attention to detail, which are crucial for this position.
