Lead Generation Specialist

About Independent Utility Advice

Independent Utility Advice is a leading utility consultancy, helping businesses reduce costs and manage their energy requirements through expert advice, procurement and ongoing account management. We pride ourselves on delivering outstanding customer service, commercial insight and long-term value for our clients.

The Role

We are looking for a motivated and results-driven Lead Generation Specialist to support the growth of the business by identifying and qualifying new sales opportunities. This role is responsible for proactively engaging with prospective customers, generating high-quality appointments and leads for the sales team, and helping to build a strong pipeline of new business opportunities. The successful candidate will be confident communicating with decision‑makers, resilient in a target-driven environment, and passionate about delivering exceptional customer experiences from the very first interaction.

Key Responsibilities

Lead Generation & Prospecting

• Identify and research prospective business customers across target sectors.
• Generate new business opportunities through outbound calls, email campaigns, social selling and other prospecting activities.
• Qualify leads against agreed criteria and assess potential customer needs.
• Build and maintain a consistent pipeline of qualified opportunities.
• Secure appointments and introductions for Business Development Managers and Account Managers.

Customer Engagement

• Act as the first point of contact for prospective customers.
• Build rapport with key decision-makers and influencers.
• Clearly communicate the value proposition of Independent Utility Advice's services.
• Gather relevant information to support effective sales conversations.
• Ensure a professional and positive customer experience throughout the qualification process.

CRM & Data Management

• Maintain accurate and up-to-date records within the CRM system.
• Track all prospecting activities, lead status and outcomes.
• Ensure data quality and compliance with company procedures and GDPR requirements.
• Identify opportunities to improve prospecting data and targeting.

Campaign Support

• Support marketing and sales campaigns by following up inbound enquiries and marketing-generated leads.
• Collaborate with marketing teams to provide feedback on lead quality and campaign effectiveness.
• Contribute ideas for improving lead generation activity and conversion rates.
• Assist with promotional activities, events and customer engagement initiatives where required.

Performance & Continuous Improvement

• Achieve agreed KPIs relating to activity levels, appointments, qualified leads and conversion rates.
• Monitor personal performance and identify opportunities for improvement.
• Stay informed about market trends, competitor activity and industry developments.
• Share best practices and contribute positively to team success.

Skills & Experience

Essential

• Previous experience in a lead generation, telesales, business development or sales support role.
• Excellent verbal communication and interpersonal skills.
• Confidence speaking with business owners, directors and decision-makers.
• Strong organisational and time management skills.
• Ability to work towards targets and performance metrics.
• Good IT skills, including experience using CRM systems and Microsoft Office.
• Resilient, self-motivated and proactive approach to work.

Desirable

• Experience within utilities, energy, telecommunications or business services.
• Experience using CRM platforms such as Salesforce, HubSpot or similar systems.
• Knowledge of B2B sales processes and lead qualification techniques.
• Experience working in a fast-paced sales environment.

Personal Attributes

• Positive and enthusiastic attitude.
• Strong relationship-building skills.
• Professional and customer-focused approach.
• Highly motivated with a strong desire to succeed.
• Adaptable and willing to learn.
• Team player with a collaborative mindset.
• Strong attention to detail and commitment to quality.

What Success Looks Like

• Consistent generation of high-quality qualified leads.
• Achievement of appointment-setting and pipeline targets.
• Strong engagement with prospective customers.
• Accurate and timely CRM management.
• Positive contribution to overall sales growth and business performance.

Benefits

• Private healthcare
• Cash handouts week
• Cycle to Work Scheme
• Tech Scheme
• 50% discount on LNER train travel
• Hotel and restaurant discounts
• Team social events and incentives
• Early Friday finishes (performance-based)
• Paid day off on your birthday
• Structured onboarding and ongoing training