At a Glance
- Tasks: Identify and qualify new sales opportunities while engaging with prospective customers.
- Company: Leading utility consultancy focused on cost reduction and energy management.
- Benefits: Private healthcare, cash handouts, discounts, team events, and early finishes.
- Other info: Join a growing team with structured onboarding and ongoing training.
- Why this job: Drive business growth and build meaningful client relationships in a dynamic environment.
- Qualifications: Experience in lead generation or sales support with strong communication skills.
The predicted salary is between 36000 - 44000 £ per year.
About Independent Utility Advice
Independent Utility Advice is a leading utility consultancy, helping businesses reduce costs and manage their energy requirements through expert advice, procurement and ongoing account management.
We pride ourselves on delivering outstanding customer service, commercial insight and long-term value for our clients.
The Role
We are looking for a motivated and results-driven Lead Generation Specialist to support the growth of the business by identifying and qualifying new sales opportunities.
This role is responsible for proactively engaging with prospective customers, generating high-quality appointments and leads for the sales team, and helping to build a strong pipeline of new business opportunities.
The successful candidate will be confident communicating with decision-makers, resilient in a target-driven environment, and passionate about delivering exceptional customer experiences from the very first interaction.
Key Responsibilities
- Lead Generation & Prospecting
- Identify and research prospective business customers across target sectors.
- Generate new business opportunities through outbound calls, email campaigns, social selling and other prospecting activities.
- Qualify leads against agreed criteria and assess potential customer needs.
- Build and maintain a consistent pipeline of qualified opportunities.
- Secure appointments and introductions for Business Development Managers and Account Managers.
- Customer Engagement
- Act as the first point of contact for prospective customers.
- Build rapport with key decision-makers and influencers.
- Clearly communicate the value proposition of Independent Utility Advice's services.
- Gather relevant information to support effective sales conversations.
- Ensure a professional and positive customer experience throughout the qualification process.
- CRM & Data Management
- Maintain accurate and up-to-date records within the CRM system.
- Track all prospecting activities, lead status and outcomes.
- Ensure data quality and compliance with company procedures and GDPR requirements.
- Identify opportunities to improve prospecting data and targeting.
- Campaign Support
- Support marketing and sales campaigns by following up inbound enquiries and marketing-generated leads.
- Collaborate with marketing teams to provide feedback on lead quality and campaign effectiveness.
- Contribute ideas for improving lead generation activity and conversion rates.
- Assist with promotional activities, events and customer engagement initiatives where required.
- Performance & Continuous Improvement
- Achieve agreed KPIs relating to activity levels, appointments, qualified leads and conversion rates.
- Monitor personal performance and identify opportunities for improvement.
- Stay informed about market trends, competitor activity and industry developments.
- Share best practices and contribute positively to team success.
Skills & Experience
Essential
- Previous experience in a lead generation, telesales, business development or sales support role.
- Excellent verbal communication and interpersonal skills.
- Confidence speaking with business owners, directors and decision-makers.
- Strong organisational and time management skills.
- Ability to work towards targets and performance metrics.
- Good IT skills, including experience using CRM systems and Microsoft Office.
- Resilient, self-motivated and proactive approach to work.
Desirable
- Experience within utilities, energy, telecommunications or business services.
- Experience using CRM platforms such as Salesforce, Hub Spot or similar systems.
- Knowledge of B2B sales processes and lead qualification techniques.
- Experience working in a fast-paced sales environment.
- Personal Attributes
- Positive and enthusiastic attitude.
- Strong relationship-building skills.
- Professional and customer-focused approach.
- Highly motivated with a strong desire to succeed.
- Adaptable and willing to learn.
- Team player with a collaborative mindset.
- Strong attention to detail and commitment to quality.
- What Success Looks Like
- Consistent generation of high-quality qualified leads.
- Achievement of appointment-setting and pipeline targets.
- Strong engagement with prospective customers.
- Accurate and timely CRM management.
- Positive contribution to overall sales growth and business performance.
Benefits
- Private healthcare
- Cash handouts week
- Cycle to Work Scheme
- Tech Scheme
- 50% discount on LNER train travel
- Hotel and restaurant discounts
- Team social events and incentives
- Early Friday finishes (performance-based)
- Paid day off on your birthday
- Structured onboarding and ongoing training
If you're looking for a role where you can drive business growth, build meaningful client relationships, develop your sales and marketing expertise, and become part of a growing and ambitious business, we'd love to hear from you.
Business Development Representative employer: Independent Utility Advice Ltd Careers
Independent Utility Advice is an exceptional employer that fosters a supportive and dynamic work environment, ideal for HR professionals eager to advance their careers. With a clear development pathway towards an HR Advisor position, employees benefit from structured onboarding, ongoing training, and a range of perks including private healthcare, discounts on travel and dining, and early finishes on Fridays. Join a team that values your contributions and prioritises employee well-being while making a meaningful impact in the utility consultancy sector.
Contact Details:
Independent Utility Advice Ltd Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Representative
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Representative at Independent Utility Advice Ltd Careers, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Independent Utility Advice Ltd Careers. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Independent Utility Advice Ltd Careers:When writing your cover letter, make sure to tailor your message specifically for Independent Utility Advice Ltd Careers. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Independent Utility Advice Ltd Careers
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Independent Utility Advice Ltd Careers that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Independent Utility Advice Ltd Careers that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Independent Utility Advice Ltd Careers’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
