At a Glance
- Tasks: Join the BFI Streaming team to create engaging marketing campaigns and enhance user retention.
- Company: The British Film Institute is a leading organisation promoting film culture in the UK.
- Benefits: Enjoy a competitive salary, creative work environment, and opportunities for professional growth.
- Other info: This is a full-time, fixed-term role with a 12-month contract.
- Why this job: Make a real impact on audience engagement while working in a dynamic and passionate team.
- Qualifications: Experience in digital marketing, strong analytical skills, and a passion for film are essential.
The predicted salary is between 28000 - 30000 € per year.
Lifecycle Marketing Coordinator, BFI Streaming
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Lifecycle Marketing Coordinator, BFI Streaming
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Lifecycle Marketing Coordinator, BFI Streaming
British Film Institute
London
Home Lifecycle Marketing Coordinator, BFI Streaming
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Salary: £32,268 - £34,131
T he BFI is seeking a proactive and data-driven Marketing Coordinator to join the BFI Streaming marketing team, with a focus on lifecycle marketing.
This role is ideal for someone passionate about audience engagement and retention, who can craft compelling, segmented digital communications and has experience optimising multi-channel strategies. You’ll work closely with the team to design and implement onboarding and retention campaigns, leveraging customer data and email service provider tools to deliver impactful, data-informed experiences for BFI Player users.
This is a pivotal role at an exciting time of growth for our video on-demand service, offering ownership of key responsibilities and the opportunity to make a real impact on how we develop and deliver campaigns. If you have a solid understanding of video on-demand platforms, strong analytical skills, a keen eye for detail, and a desire to help shape the future of how we grow BFI Player audiences, we’d love to hear from you.
Role details
- Full-time
- Fixed-term, 12-month contract
- For full details and to apply, please visit the BFI’s job portal.
- Utiilise Customer Relationship Management (CRM)/Email Service Provider (ESP) tools to implement marketing-led onboarding activities, leveraging content & feature-led campaigns to ensure new BFI Player users are effectively integrated and engaged
- Work alongside the BFI Streaming marketing team to design and optimise multi-channel lifecycle strategies (including, but not limited to email) to drive engagement and retention across BFI Player streaming platforms
- Analyse ESP and other audience-facing lifecycle programmes, applying actionable insights to improve retention performance and enhance effectiveness
- Support technical teams to define requirements for complex journeys, audience lists and data-driven campaigns across multiple customer segments
- Proven experience crafting messages and content tailored to different customer segments
- A solid understanding of how to measure campaign performance and make data-driven decisions
- Demonstrable analytical skills with the ability to interpret data and make data-driven decisions
- Good organisational skills with the ability to prioritise and to manage and meet deadlines
For full details and to apply, please visit the BFI’s job portal.
First interviews will be held on Wednesday, 13 August 2025
Second interviews will be held on Monday, 18 August 2025
The closing date for this position is 01/08/2025 at 23:59
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#J-18808-LjbffrLifecycle Marketing Coordinator, BFI Streaming in London employer: Independent Cinema Office
The Independent Cinema Office is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of London. As a Lifecycle Marketing Coordinator, you'll have the opportunity to make a significant impact on audience engagement for BFI Player, while benefiting from professional growth opportunities and a commitment to diversity and inclusion. Join us to be part of a passionate team dedicated to shaping the future of independent cinema.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Coordinator, BFI Streaming in London
✨Tip Number 1
Familiarise yourself with the BFI Streaming platform and its audience. Understanding the unique features and content offerings will help you tailor your approach during interviews, showcasing your passion for the service.
✨Tip Number 2
Network with professionals in the film and marketing industries. Attend relevant events or webinars to connect with people who might provide insights or even referrals for the Lifecycle Marketing Coordinator role.
✨Tip Number 3
Prepare to discuss specific examples of successful lifecycle marketing campaigns you've been involved in. Highlight your analytical skills and how you've used data to drive engagement and retention in previous roles.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and video on-demand services. Being knowledgeable about current strategies and tools will demonstrate your commitment to the role and your ability to contribute effectively.
We think you need these skills to ace Lifecycle Marketing Coordinator, BFI Streaming in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in lifecycle marketing and audience engagement. Use specific examples that demonstrate your ability to craft segmented digital communications and optimise multi-channel strategies.
Craft a Compelling Cover Letter:In your cover letter, express your passion for audience retention and engagement. Mention your understanding of video on-demand platforms and how your analytical skills can contribute to the BFI Streaming marketing team.
Showcase Analytical Skills:Provide examples of how you've used data to inform marketing decisions in previous roles. Highlight any experience with CRM or ESP tools, as this is crucial for the Lifecycle Marketing Coordinator position.
Follow Application Instructions:Ensure you follow the application instructions carefully. Submit your application through the BFI’s job portal and double-check that all required documents are included before hitting send.
How to prepare for a job interview at Independent Cinema Office
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Lifecycle Marketing Coordinator. Familiarise yourself with lifecycle marketing concepts and how they apply to audience engagement and retention, especially in the context of video on-demand platforms.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used insights to drive marketing decisions. Be ready to provide examples of how you've measured campaign performance and made data-driven improvements in past roles.
✨Demonstrate Your Communication Skills
Since crafting tailored messages is key for this role, be prepared to discuss your approach to creating segmented digital communications. You might even want to bring examples of past campaigns you've worked on that highlight your ability to engage different customer segments.
✨Ask Insightful Questions
Prepare thoughtful questions about the BFI Streaming marketing team's current strategies and future goals. This shows your genuine interest in the role and helps you assess if the company culture aligns with your values.
