At a Glance
- Tasks: Lead media and PR projects to raise awareness and drive policy change for older people in need.
- Company: Join Independent Age, a charity dedicated to improving lives of those facing financial hardship in later life.
- Benefits: Enjoy 28 days annual leave, flexible working, and a generous pension scheme.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real difference by advocating for older people and tackling poverty through impactful communications.
- Qualifications: Experience in media relations and strong writing skills are essential.
The predicted salary is between 30000 - 40000 € per year.
Independent Age is the national charity focused on improving the lives of people facing financial hardship in later life. We believe no one should face financial hardship in later life. The Senior Media and PR Officer will undertake communication projects to support all areas of the charity to raise awareness and understanding of Independent Age, to secure policy change to tackle poverty in later life, and to drive potential supporters to our activities.
Our Helpline and expert advisers offer free, practical support to older people without enough money to live on. Through our grants programme, we support hundreds of local organisations working with older people across the UK. We use the knowledge and insight gained from our support services and partnerships to highlight the issues experienced by older people in poverty and campaign for change. We would love to find individuals from all walks of life and diverse backgrounds to join us on this journey.
Responsibilities and Person Specification:
This role supports the charity’s media and PR programme, helping to secure positive coverage and strengthen its reputation through proactive and reactive communications. It will contribute to the organisation’s ambition by increasing awareness, influence, and engagement with key audiences across traditional and digital media channels. Working within the media communications team, the post-holder will lead on media planning and PR projects, identifying opportunities for both short-term campaigns (such as report launches) and longer-term storytelling by spotting future hooks and moments to promote key messages and calls to action. The role will also support wider team strategy development and contribute to a busy and responsive press office.
You should have experience in media relations and press office activity, including drafting high-quality media materials such as press releases, statements, op-eds and thought leadership content. You will also need strong judgement to respond to enquiries, manage reputational issues in real time, build relationships with journalists and outlets across the UK nations, and monitor, evaluate and report on media coverage.
If your experience doesn’t align perfectly with all of the criteria in the person specification but you do meet most of them and are excited about the role, we encourage you to apply anyway. This is a full-time role, 35 hours per week, which you can choose to work over five days or a 9 day fortnight.
What it’s like to work at Independent Age:
We celebrate diversity at Independent Age and champion the differences that make each of us unique. We actively support and encourage people from a variety of backgrounds, experiences and skill sets to join us and help shape what we do. We aim to attract and retain a wide range of talent and create an environment where everyone can feel safe, protected, welcome and included. We offer great benefits including 28 days annual leave plus public holidays, a generous pension scheme with life assurance, and fantastic learning and development opportunities. We also offer a number of enhanced leave provisions and benefits. We know that a good work life balance helps us perform at our best and supports wellbeing. Flexible working hours and hybrid working is standard for all (those contracted to work in the office usually attend 1 day per week). But if you need a different form of flexibility, we are always happy to talk flexible working.
Application Process:
To apply, please submit a CV and a Supporting Statement, detailing how your skills and experience meet the criteria within the Job Description and Person Specification, by visiting our jobs website. To support our commitment to equity, diversity and inclusion our hiring managers use anonymous shortlisting. Therefore, please do not include your name, photo, or information to indicate your gender or age in your CV and supporting statement. Please do not omit dates of employment. Please ensure the title of any uploads does not contain your name.
Independent Age is committed to safeguarding and follows Safer Recruitment practices to ensure we are safeguarding those we work with. We therefore ask that you supply your full work history with explanations for any gaps in the application documents you submit and, if offered the post, we will require two employment references including your current or most recent employer. A Basic DBS Certificate will be required for this role.
Closing Date: Monday 11 May 2026, 11:59pm
Interview Dates: Tuesday 19th and Wednesday 20th May via Microsoft Teams
Senior Media and PR Officer in London employer: Independent Age
Independent Age is an exceptional employer dedicated to improving the lives of older people facing financial hardship. With a strong commitment to diversity and inclusion, we offer a supportive work culture that values unique perspectives and experiences. Employees benefit from generous leave provisions, a robust pension scheme, and flexible working arrangements, all while contributing to meaningful campaigns that drive social change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Media and PR Officer in London
✨Tip Number 1
Get to know the charity inside out! Familiarise yourself with Independent Age's mission, values, and recent campaigns. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the Senior Media and PR Officer role.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your past experiences align with the responsibilities of the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Independent Age.
We think you need these skills to ace Senior Media and PR Officer in London
Some tips for your application 🫡
Tailor Your Supporting Statement:Make sure to customise your supporting statement to highlight how your skills and experience align with the job description. We want to see your passion for tackling poverty in later life, so don’t hold back on sharing relevant examples!
Keep It Professional:While we love a friendly tone, remember that this is a professional application. Use clear language and avoid slang. Make sure your CV and supporting statement are well-structured and free from typos – first impressions count!
Showcase Your Media Savvy:Since this role is all about media and PR, include specific examples of your previous work in these areas. Whether it’s drafting press releases or managing media relations, let us know how you’ve made an impact in your past roles.
Follow Our Application Guidelines:Don’t forget to follow the application process outlined on our website! Remember to keep your uploads anonymous and provide a full work history. We’re excited to see your application, so make sure you tick all the boxes!
How to prepare for a job interview at Independent Age
✨Know Your Stuff
Before the interview, dive deep into Independent Age's mission and recent campaigns. Familiarise yourself with their media presence and any recent news articles. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Skills
Prepare examples of your past media relations work, especially any successful campaigns or press releases you've crafted. Be ready to discuss how you can apply these experiences to enhance Independent Age's media strategy and reputation.
✨Be Ready for Real-Time Scenarios
Since the role involves managing reputational issues, think about potential challenges Independent Age might face in the media. Prepare to discuss how you would handle these situations, demonstrating your strong judgement and quick thinking.
✨Ask Thoughtful Questions
At the end of the interview, have a few insightful questions ready. Inquire about their current media strategies or how they measure the success of their PR campaigns. This shows your enthusiasm and helps you gauge if the role is the right fit for you.
