Medical Copywriting Lead in London

We are a technology-led healthcare solutions provider driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.

At Indegene, we promise you a differentiated career experience. You will work at the exciting intersection of healthcare and technology and be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth.

We believe in creating leaders of tomorrow and mentor our leads to help them grow and nurture them as people managers and account managers. We are a rapidly growing global organization scouting for the best talent for this phase of growth.

Who are you? We are looking for a talented professional with Dutch and English copywriting skills focused on the Medical Industry, who can develop copy content for brand deliverables. This role would complement the design team while working for our client in the pharmaceutical industry. The focus of the role will be to create promotional communication content.

You should be recognised as a brand expert with an ability to translate science and data into compelling promotional copy complying with medical, regulatory, legal, and compliance guidelines. The aim is to ‘make the complex simple’, adapting larger pieces of content to create smaller, easy-to-read materials for digital and non-digital channels, maintaining key medical messaging and being able to anchor medical literature references. Creativity, innovative thinking, and problem-solving should be at the heart of all you do.

The role and responsibilities of the Medical Copywriter include the following:

• The main focus is to develop and update content for various commercial assets, with an additional focus upon omnichannel implementation on digital channels (including but not limited to banner ads, emails, sales rep materials such as i-detail, social media posts/content, and websites) – as well as printed material (including but not limited to posters, slide kits, patient guidelines, sales content, leaflets, and conference materials).
• The role works within medical, regulatory, and legal guidelines to ensure compliance with legislation and regulations in the Netherlands, including the client's internal policies.
• Ensures that all content is supported by authentic, current, and up-to-date references.
• A working understanding of the CGR Code (Code Geneesmiddelenreclame) and the Dutch Medicines Act is required.
• There may be occasional opportunities to be involved in creative projects involving ideation and moving image for campaign-level activity.
• Working in partnership with a graphic design team on the needs for copy and content, with the brand and production teams on briefs, workshops, and project deliveries.
• Ensuring compliance with local legislation and regulations including client internal policies, ensuring that content development & activities are supported by authentic and up-to-date references.
• Follow best practices in the department regarding processes, communication (internal and external), project management, documentation, and technical requirements such as language, grammar, stylization, content search, summarising, data conflicts, and referencing.
• Adherence to the highest editorial standards is expected while creating copy drafts.
• Participating in assigned training programs and working on assignments as per requirement.
• Participating in client calls as per project requirements.
• Use of, overseeing, and harnessing the advantages of AI tools in providing accurate and relevant copy content.
• Being compliant with quality, confidentiality, and security; adhering to and following quality systems, processes, and policies; and being compliant with training and specifications.

Ideal Profile:

• Education—related healthcare Degree/Masters or equivalent qualification preferable.
• Minimum of 3+ years of experience, including an in-house creative or agency role working with Pharma sector clients.
• Awareness of local and country/region specific regulatory requirements.
• Familiarity with/intermediate understanding of the fields of medicine and good to have respiratory & immunology, cardiovascular, renal & metabolic, oncology therapy areas.
• Strong flair, skills, and passion for writing with conceptual ability and a solid knowledge of the digital landscape.
• Strong written and verbal communication/presentation skills.
• Experience and skills in SEO copywriting, pairing best practices that drive traffic (keyword research), with compelling copy, encouraging a desired action, is a distinct advantage.
• Passion for networking and stakeholder engagement.
• Ability to assure timely completion of assignments.
• Skilled in problem identification and problem solving.
• Detail oriented, well organized, and timeline driven with the ability to multitask.
• Experience working within a large multi-national company in a matrix corporate environment preferable.
• Strong written and verbal communication skills in native Dutch language and good business English language skills.

Qualifications: Lifescience BSC/ MS/ MSC + MBA