UK - Senior Social Manager

The Role

We're looking for a Senior Social Manager to own the success of a portfolio of accounts, fuelling client growth through bespoke, market-leading channel strategies on some of our largest clients, while managing and developing junior team members working under them.

This role requires building strong client relationships, ensuring high-quality campaign delivery and strategy, identifying growth opportunities, and fostering team development.

You'll be trusted to lead on strategy independently, with clients viewing you as a genuine strategic partner rather than a day-to-day contact.

This is a great opportunity for someone who enjoys owning accounts end-to-end, driving both client growth and team development, and shaping how our channel proposition evolves.

Key Responsibilities

• Client Relationships
• Own and build long-lasting relationships with key client contacts, with the client viewing you as a trusted partner and a reason to continue working with Incubeta
• Ensure clients receive proactive updates on performance, actions, and strategy to support account growth
• Manage communications within your area of responsibility, ensuring they are in line with client needs and add value
• Confidently and clearly communicate strategic outcomes, insights, and recommendations in calls and meetings, highlighting current and future plans and their value
• Act as a point of escalation for client queries or issues, including on smaller accounts sitting within your team
• Immerse yourself in the business on key clients, with a strong understanding of their business, priorities, competitors, and product
• Account Management & Strategy
• Ensure the setup, implementation, and ongoing management of campaigns and budgets is to a high standard, aligned with best practices and meeting client goals
• Implement and follow QA processes to ensure high-quality execution
• Ensure the rollout of our proposition across accounts, including effective use of our proprietary technology
• Complete forecasts for existing clients as accurately as possible, utilising templates and all available data sources
• Ensure there is a clear, forward-looking strategic plan in place within your remit on accounts, aligned with client size, goals, and long-term growth
• Independently own channel strategy on your accounts with no input required from Client Directors
• Proactively roll out new tests and ideas to improve performance, effectively analysing and communicating conclusions and next steps
• Independently and successfully manage large client projects within your remit
• Drive the improvement and development of our channel proposition, best practices, and team processes
• Support our external brand through marketing collateral
• Demonstrate a strong understanding of platform, industry, or wider digital marketing changes that may impact activity, proactively feeding these back to clients and into strategy
• Ensure smaller accounts owned by direct reports are managed to a high standard, achieving performance goals and maximising GP
• Support client satisfaction across all Incubeta services on small and medium accounts
• Where no Client Director is present, confidently lead on overall account strategy, ensuring client satisfaction across all Incubeta services
• Identifying Growth Opportunities
• Maintain a strong understanding of Incubeta's services, supporting client growth through cross-sells of additional services or increases in scope or budget
• Support in identifying and selling similar opportunities on smaller accounts owned by team members
• Identify and lead the development of new avenues of GP, such as new products, tools, dashboards, or commercialising existing solutions
• Lead strategy for smaller new business proposals cross-channel, supporting the new business team in demonstrating value for clients
• Lead channel strategy for large new business proposals, including impactful audit insights and forecasts, while supporting wider strategy pieces
• Team Management & Development
• Support direct reports' professional development, providing regular constructive feedback and setting clear performance expectations, managing any performance challenges professionally and effectively
• Support direct reports in achieving their OKRs in line with business goals, with monthly check-ins to review progress
• Support direct reports and junior team members with prioritisation, in line with task urgency and client priority
• Ensure balanced and clear delegation of tasks and workload amongst the junior team on shared accounts
• Share efficiencies, learnings, and strategies from your accounts with the wider team to support broader development

What We're Looking For

• Proven experience managing large, complex client accounts within a performance marketing or digital media agency
• A track record of building trusted, strategic client relationships that drive retention and advocacy, not just delivery
• Strong campaign management and QA discipline, with the ability to run channel strategy independently
• Demonstrated success identifying and converting growth opportunities, including cross-sell and new business contribution
• Experience managing and developing junior team members, including performance feedback and OKR support
• Confidence leading overall account strategy in the absence of a Client Director
• A proactive, test-and-learn mindset, with genuine interest in improving agency proposition and process
• Why Join Us
• Own strategy and delivery across some of our largest, most strategically important accounts
• Genuine autonomy to lead channel strategy without requiring Client Director sign-off
• Direct input into shaping Incubeta's wider channel proposition, best practices, and team processes
• Clear scope to grow team leadership experience, developing junior team members
• Be part of a collaborative, high-performance Digital Media team with strong new business involvement
• Our Package
• Salary

We benchmark salaries against the industry to remain highly competitive.

Salaries are regularly reviewed and progress alongside your development.

Performance-related bonuses are also available.

Benefits

A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning & Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.

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