At a Glance
- Tasks: Lead paid search strategy and manage high-value client accounts for measurable growth.
- Company: Join a dynamic team at a leading digital marketing agency.
- Benefits: Competitive salary, flexible benefits, and ongoing professional development.
- Other info: Exciting career progression opportunities in a supportive team.
- Why this job: Shape innovative strategies and drive performance in a collaborative environment.
- Qualifications: Experience in managing paid search campaigns and mentoring junior team members.
The predicted salary is between 50000 - 65000 £ per year.
We’re looking for a Senior Paid Search Manager to lead strategy, performance, and client relationships across a portfolio of high-value paid search accounts. You’ll combine deep platform expertise with strategic thinking to drive measurable growth, while managing and developing junior team members.
You’ll work across a mix of complex and large-scale accounts, shaping forward-thinking search strategies, driving innovation, and ensuring campaigns consistently exceed performance goals. This role is ideal for someone who thrives on ownership, enjoys pushing performance through testing and automation, and wants to play a key role in evolving our paid search proposition.
Key Responsibilities- Client Leadership
- Own and build strong, long-term relationships with key client stakeholders
- Act as a trusted advisor, leading client calls and strategic conversations
- Communicate performance insights, recommendations, and future strategy clearly and confidently
- Provide proactive updates on performance, actions, and growth opportunities
- Develop a deep understanding of client businesses, objectives, competitors, and market landscape
- Act as a point of escalation for client queries and challenges
- Paid Search Strategy & Campaign Management
- Lead the strategy, setup, optimisation, and ongoing management of paid search campaigns across platforms
- Ensure campaigns are executed to a high standard, following best practices and robust QA processes
- Build clear, forward-looking testing roadmaps to drive continuous performance improvement
- Analyse performance data and translate insights into actionable recommendations
- Own budget management and forecasting, ensuring alignment with client goals
- Independently manage large-scale projects and strategic initiatives across accounts
- Stay ahead of platform developments, automation, and industry trends, embedding these into account strategy
- Drive innovation in areas such as AI, bidding strategies, feed optimisation, and creative testing
- Contribute to the evolution of internal best practices, processes, and paid search proposition
- Driving Growth
- Identify and lead opportunities to grow client accounts through increased investment or expanded services
- Support cross-sell initiatives across wider digital channels
- Contribute to new business pitches, leading paid search strategy, audits, and forecasting
- Help develop new products, solutions, or scalable approaches to drive revenue and performance
- Team Leadership
- Manage and mentor junior team members, supporting their development and performance
- Provide regular, constructive feedback and clear direction on campaign execution and strategy
- Support team prioritisation and effective workload management across accounts
- Delegate tasks effectively to ensure high-quality output and team efficiency
- Share learnings, insights, and best practices with the wider team to elevate overall capability
- Strong experience managing and scaling paid search campaigns (Google Ads, Microsoft Ads)
- Proven ability to lead strategy across complex or high-spend accounts
- A highly analytical mindset with a passion for testing, optimisation, and performance
- Excellent communication skills and confidence in client-facing environments
- Experience managing or mentoring junior team members
- Strong interest in AI, automation, and the future of paid media
- Work across media, data, and technology in a highly collaborative environment
- Own and shape strategy across a diverse and exciting client portfolio
- Play a key role in developing our paid search offering and innovation roadmap
- Be part of a supportive, high-performing team with strong progression opportunities
- Salary - Incubeta pays industry benchmark salaries. Salaries are reviewed regularly and can increase as you progress along your career path. We also offer additional performance-related bonuses, meaning our total compensation is highly competitive.
- Benefits - We offer a credit-based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.
- Learning and Development - We have an in-house team of learning specialists who will support your onboarding and continued development. As a minimum, you’ll have a forward-looking development review every six months to discuss your career goals, with our L&D team on hand to help you achieve them.
We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.
UK - Senior Paid Search Manager employer: Incubeta
At Incubeta, we pride ourselves on being an exceptional employer that fosters a collaborative and intellectually curious work culture. As a Data Strategy Director, you'll have the unique opportunity to shape our data strategy proposition while working with a diverse portfolio of high-profile clients. We offer competitive salaries, flexible benefits, and dedicated learning and development support to ensure your professional growth and success in this pivotal role.
StudySmarter Expert Advice🤫
We think this is how you could land UK - Senior Paid Search Manager
✨Tip Number 1
Get to know the company inside out! Research their paid search strategies, recent campaigns, and industry trends. This will help you speak their language during interviews and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how you would handle client relationships, optimise campaigns, and lead a team. Use real examples from your experience to demonstrate your skills and approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining our team and ready to take on the challenge!
We think you need these skills to ace UK - Senior Paid Search Manager
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your experience with managing and scaling paid search campaigns. We want to see how you've led strategies across complex accounts, so don’t hold back on the details!
Be Client-Focused:Since client relationships are key in this role, share examples of how you've built strong connections with stakeholders. We love seeing candidates who can communicate insights and strategies confidently, so let that shine through in your application.
Demonstrate Your Analytical Skills:We’re looking for someone with a highly analytical mindset, so include any specific examples of how you've used data to drive performance improvements. Talk about your passion for testing and optimisation – it’s what sets you apart!
Tailor Your Application:Make sure to tailor your application to our job description. Use the same language and focus on the skills and experiences that align with what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Incubeta
✨Know Your Numbers
As a Senior Paid Search Manager, you'll need to demonstrate your analytical skills. Brush up on key performance metrics and be ready to discuss how you've driven growth in past campaigns. Bring specific examples of how you've optimised budgets and improved ROI.
✨Client-Centric Mindset
This role requires strong client relationships, so prepare to showcase your communication skills. Think of instances where you've acted as a trusted advisor, leading strategic conversations. Be ready to explain how you’ve tailored strategies to meet client objectives.
✨Stay Ahead of Trends
The digital landscape is always evolving, especially with AI and automation. Research the latest trends in paid search and be prepared to discuss how you would incorporate these into your strategies. Showing that you're proactive about industry developments will impress your interviewers.
✨Mentorship Matters
Since you'll be managing junior team members, think about your leadership style. Prepare examples of how you've mentored others and contributed to their development. Highlighting your ability to delegate effectively and support team growth will show you're ready for this responsibility.
