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- Tasks: Lead the UK marketing function and shape our brand strategy.
- Company: Join a dynamic team at Incubeta, a leader in digital marketing.
- Benefits: Flexible working, collaborative culture, and impactful leadership role.
- Why this job: Make a real difference in a fast-paced environment and drive growth.
- Qualifications: Proven agency experience and strong leadership skills required.
- Other info: Opportunity for significant career advancement and influence.
The predicted salary is between 43200 - 72000 £ per year.
About the role
We are looking for a commercially minded and strategically driven Senior Marketing Manager to lead our UK marketing function. This is a high-impact leadership role, sitting at the heart of our growth engine, with responsibility for shaping our brand, generating demand, and enabling our sales and client teams to win and retain business.
Reporting directly to the Chief Revenue Officer, you will own the marketing strategy, budget and performance across all channels, while leading and developing a talented marketing team. You will also work closely with our global marketing colleagues to ensure Incubeta’s brand and positioning is consistent, compelling and competitive worldwide.
This role is ideal for an experienced agency marketer who thrives in fast-moving, commercially focused environments and wants to make a visible impact at senior level.
What you’ll be responsible for
- Marketing strategy & growth
- Develop and deliver a multi-channel marketing strategy that builds brand awareness, drives lead generation and supports client growth.
- Define clear positioning, messaging and target audiences across Incubeta’s service portfolio.
- Stay ahead of industry trends and ensure our marketing approach remains innovative and differentiated.
- Commercial ownership & performance
- Take full ownership of the marketing budget, ensuring spend is focused on high-impact, high-ROI activity.
- Track, analyse and report on performance across all campaigns and channels.
- Use data and insight to continuously optimise activity and prove marketing’s contribution to revenue.
- Brand & market presence
- Own the Incubeta brand across all touchpoints, ensuring consistency, quality and clarity.
- Oversee marketing assets, content and communications in collaboration with our Global Marketing team.
- Lead our presence at industry events, conferences and awards, tracking and reporting on ROI.
- Sales & client enablement
- Partner closely with Sales, Commercial and Client Services teams to support new business and retention.
- Ensure marketing activity aligns to pipeline priorities and commercial goals.
- Team leadership
- Lead, coach and develop the marketing team to deliver high-quality, on-time and on-strategy output.
- Set clear priorities, KPIs and expectations, creating a culture of accountability and performance.
What we’re looking for
We are looking for an experienced, agency-side marketing leader who combines strategic thinking with strong commercial and operational delivery.
You will bring:
- Proven agency experience – you have worked in a digital marketing agency or high-growth digital business.
- Leadership at a senior level – Senior marketer ready for a step up.
- Strong strategic capability – a track record of building and delivering multi-channel marketing plans that drive awareness and leads.
- Commercial acumen – experience owning and managing budgets, with a focus on ROI and performance.
- Event and brand leadership – experience representing and promoting a brand at industry events, conferences and trade shows.
- Stakeholder confidence – comfortable working with senior sales leaders and global marketing teams.
- People leadership – able to motivate, develop and hold a team accountable for results.
Why join Incubeta?
You will step into a senior, visible role with real influence over how Incubeta shows up in the market and how we drive growth. We offer flexibility, a collaborative global environment, and the opportunity to make a meaningful impact during a critical period for the business.
If you are a strategic, commercially driven marketer who enjoys leading teams and shaping brands in a fast-paced agency environment, we would love to hear from you.
What to do next
If you like what you’ve read then hit the ‘Apply’ button and we look forward to receiving your application.
Our unique hiring process
We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
If you are shortlisted, we will invite you to the next step, which includes two or three interviews. We love giving feedback, and you will be well informed of your progress throughout the application process.
UK - Senior Marketing Manager (12-month FTC) employer: Incubeta
Contact Detail:
Incubeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK - Senior Marketing Manager (12-month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that you’re not just a fit for the role, but also for the team. Tailor your answers to reflect how your experience aligns with their goals.
✨Tip Number 3
Showcase your achievements! When discussing your past roles, focus on specific results and how you contributed to growth. We love seeing numbers and success stories that demonstrate your impact.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We appreciate candidates who take the initiative to express their enthusiasm for the role.
We think you need these skills to ace UK - Senior Marketing Manager (12-month FTC)
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you've developed and delivered marketing strategies in the past, so share specific examples that demonstrate your ability to drive brand awareness and lead generation.
Be Data-Driven: We love numbers! Include any metrics or data that showcase your success in previous roles. Whether it's ROI from campaigns or growth in lead generation, showing us the impact of your work will definitely catch our eye.
Tailor Your Application: Don’t just send a generic application. Make it personal! Align your experience with the responsibilities listed in the job description. We’re looking for someone who can own the marketing strategy and budget, so make sure to reflect that in your application.
Keep It Professional Yet Engaging: While we appreciate a friendly tone, remember to keep your application professional. Use clear language and structure your application well. A well-organised application shows us you can communicate effectively, which is key for this role!
How to prepare for a job interview at Incubeta
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the marketing strategy of the company. Be ready to discuss how you would develop and deliver a multi-channel marketing strategy that aligns with their goals. Bring examples from your past experience that demonstrate your strategic thinking and ability to drive brand awareness.
✨Showcase Your Commercial Acumen
Since this role involves managing budgets and focusing on ROI, prepare to discuss your experience with budget ownership. Have specific examples ready where you successfully tracked, analysed, and optimised marketing performance to prove its contribution to revenue. This will show that you can handle the commercial aspects of the role effectively.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll need to lead and develop a team. Be prepared to share your leadership style and how you've motivated teams in the past. Discuss how you set clear priorities and KPIs, creating a culture of accountability. This will highlight your capability to manage and inspire a talented marketing team.
✨Engage with Industry Trends
Stay ahead of industry trends and be ready to discuss how you would ensure the company's marketing approach remains innovative and differentiated. Bring insights about current market dynamics and how they could impact Incubeta's positioning. This shows that you're not just reactive but proactive in your marketing approach.
