At a Glance
- Tasks: Lead programmatic strategy and manage client relationships across diverse accounts.
- Company: Dynamic digital media agency focused on innovation and growth.
- Benefits: Competitive salary, flexible benefits, and performance-related bonuses.
- Other info: Mentorship opportunities and dedicated learning support for career progression.
- Why this job: Shape client growth and drive programmatic innovation in a collaborative team.
- Qualifications: Experience with major DSPs and strong analytical skills required.
The predicted salary is between 50000 - 60000 £ per year.
We’re looking for a Programmatic Manager to lead the strategy, performance, and client relationships across a portfolio of programmatic and display accounts. You’ll bring deep expertise across programmatic platforms (DV360, The Trade Desk, Amazon DSP, etc.), combined with strong strategic thinking to deliver measurable growth for clients, while also managing and developing junior team members.
You’ll work across a diverse range of clients - from fast-growing challenger brands to established enterprise businesses - building tailored programmatic strategies, driving innovation in audience targeting and automation, and ensuring campaigns consistently deliver against performance goals. This is a great opportunity for someone who enjoys owning programmatic strategy end-to-end, driving account growth, and using data‑led insights, testing frameworks, and automation to scale performance.
Key Responsibilities
- Client Leadership
- Build strong, trusted relationships with senior client stakeholders and lead client communications.
- Clearly articulate programmatic performance, insights, and strategic recommendations in a confident and engaging way.
- Provide proactive updates on campaign performance, risks, and growth opportunities.
- Develop a deep understanding of client business objectives, audiences, competitors, and commercial priorities.
- Act as the key escalation point for programmatic performance and strategy within accounts.
- Programmatic Strategy & Campaign Management
- Own the strategy, setup, and optimisation of programmatic campaigns across platforms such as DV360, The Trade Desk, Amazon DSP, and other DSPs.
- Ensure campaigns are built and managed to best practice standards (audience segmentation, bidding strategies, trafficking, tracking, and creative setup).
- Develop structured testing roadmaps to continuously improve targeting, efficiency, and performance outcomes.
- Analyse campaign performance data and translate insights into clear, actionable recommendations.
- Manage budgets and forecasts to ensure campaigns meet or exceed client KPIs (CPA, ROAS, reach, engagement, etc.).
- Stay ahead of platform updates, automation developments, and wider programmatic and digital media trends.
- Ensure QA processes are followed across all programmatic activity.
- Driving Growth
- Identify and deliver opportunities to grow client accounts through increased budgets, expanded channels, or new programmatic solutions.
- Contribute programmatic strategy and insight to new business pitches.
- Support development of innovative tools, data solutions, and automation approaches to improve efficiency and performance.
- Proactively identify commercial opportunities across existing accounts and act on them.
- Lead programmatic strategy for smaller new business opportunities and support senior team members on larger pitches.
- Team Leadership
- Mentor and support junior team members in their programmatic development.
- Provide clear feedback and guidance on campaign builds, optimisation, trafficking, and strategy.
- Ensure effective prioritisation and delegation of workload across shared accounts.
- Oversee quality of work delivered by junior team members.
- Share learnings, insights, and best practices across the wider team.
- Support development of team capability through training, knowledge sharing, and process improvement.
What We’re Looking For
- Strong experience managing programmatic campaigns across major DSPs (DV360, The Trade Desk, Amazon DSP, etc.).
- Proven ability to lead programmatic strategy and deliver performance growth.
- Strong analytical mindset with excellent optimisation and problem‑solving skills.
- Confident client leadership and communication skills.
- Experience managing or mentoring junior team members.
- Strong understanding of audience strategy, bidding models, and campaign structuring.
- Commercial awareness with a focus on account growth.
- Interest in automation, AI, and the evolving programmatic landscape.
Why Join Us
- Work across a diverse portfolio of programmatic clients and industries.
- Lead strategic, high‑impact programmatic accounts across multiple DSPs.
- Play a key role in shaping client growth and programmatic innovation.
- Be part of a collaborative, high‑performance digital media team.
- Opportunity to influence wider agency programmatic proposition and automation strategy.
Our Package
- Salary - We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance‑related bonuses are also available.
- Benefits - A flexible, credit‑based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies - Forward‑thinking policies designed to support a high‑performance and balanced working culture.
- Learning & Development - Dedicated in‑house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
If this sounds like the right next step, apply now - we’d love to hear from you.
UK - Programmatic Manager employer: Incubeta
At Incubeta, we pride ourselves on being an exceptional employer that fosters a collaborative and intellectually curious work culture. As a Data Strategy Director, you'll have the unique opportunity to shape our data strategy proposition while working with a diverse portfolio of high-profile clients. We offer competitive salaries, flexible benefits, and dedicated learning and development support to ensure your professional growth and success in this pivotal role.
StudySmarter Expert Advice🤫
We think this is how you could land UK - Programmatic Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its clients. Understand their programmatic strategies and be ready to discuss how you can contribute to their growth.
✨Tip Number 3
Showcase your expertise during interviews. Bring examples of past campaigns you've managed, focusing on results and how you tackled challenges. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining us.
We think you need these skills to ace UK - Programmatic Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that match the Programmatic Manager role. Highlight your expertise with platforms like DV360 and The Trade Desk, and don’t forget to showcase any leadership experience you have!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about programmatic advertising and how your strategic thinking can drive client growth. Be engaging and confident in your writing!
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing how you’ve turned insights into actionable strategies!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Incubeta
✨Know Your Platforms
Make sure you brush up on your knowledge of programmatic platforms like DV360, The Trade Desk, and Amazon DSP. Be ready to discuss how you've used these tools in past campaigns and the results you've achieved. This will show that you’re not just familiar with the platforms but can also leverage them for client success.
✨Showcase Your Strategic Thinking
Prepare to articulate your approach to developing programmatic strategies. Think about specific examples where your strategic decisions led to measurable growth for clients. Highlight your ability to analyse data and translate insights into actionable recommendations, as this is key for the role.
✨Client Communication is Key
Practice how you would communicate complex programmatic performance insights to clients. Use clear, engaging language and be prepared to answer questions about how you would handle client relationships. Demonstrating strong communication skills will set you apart as a confident leader.
✨Mentorship Matters
Since the role involves mentoring junior team members, think about your leadership style and how you’ve supported others in their development. Be ready to share examples of how you’ve provided feedback and guidance, as well as how you prioritise tasks within a team setting.