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For Companies At a Glance
- Tasks: Support clients with Google Marketing Platform and provide strategic insights for digital transformation.
- Company: Join a leading digital marketing partner known for innovation and client satisfaction.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of search ad tech and make a real impact on diverse clients.
- Qualifications: 5+ years of PPC experience and a passion for digital marketing technology.
- Other info: Dynamic role with opportunities to lead training sessions and collaborate on innovative projects.
The predicted salary is between 36000 - 60000 £ per year.
The Role
We partner with our clients by providing them with ad technology, training and strategic insight to transform their business.
Day-to-day you will focus on developing & supporting our Google Marketing Platform clients who license Search Ads 360. You will leverage your PPC hands-on expertise, passion and experience by being the go-to person to educate, advise and guide your clients along their digital transformation.
This will be a diverse role as you will have the opportunity to work with a wide range of clients from in-house advertisers to agencies, across various industries, who will vary in their requirements and level of digital maturity. You will be involved during the sales process with new prospects, and be expected to project manage their successful onboarding!
You will contribute to training material, assist in building new processes and inform the strategy behind the services we look to deliver! You will be at the forefront of new innovations in search ad tech – helping to build propositions that delight our clients.
Key Outcomes
- Deliver GMP platform & paid search support and digital maturity recommendations across a portfolio of in-house client teams & agencies – which entails:
- Providing reactive email + phone technical and troubleshooting support to queries relating to SA360.
- Providing best-in-class strategic recommendations for clients seeking broader paid search support.
- Raising support tickets w/Google on client behalf & further escalation where required.
- Providing regular proactive platform and industry updates & recommendations to clients in monthly meeting format (& creation/updating of relevant monthly materials) – usually VC, but F2F as much as possible.
- Creation & ownership of technical and strategic platform roadmaps for clients.
- Providing ad-hoc sessions & workshops relating to clients on request/where sold in on a range of topics & formats e.g. audiences, automation, audits etc.
- Act as an expert adviser across the wider business with demonstrable knowledge of PPC and Google Marketing Platform best practice:
- Deliver internal SA360 training/upskill sessions (& maintenance of materials).
- Provide internal support to the media activation teams across their portfolio of actively managed search accounts.
- Host internal SA360 drop-in and feature overview sessions.
- Provide proactive updates on Slack of any key feature updates.
- Provide strategic & technical guidance to internal teams across some of their larger clients.
- Ensure clients view Incubeta as a leading digital marketing partner
- Client satisfaction remains high, as measured through scorecards & surveys
- Understand challenges and spot opportunities for Incubeta solutions.
- Hold workshops, training, regular ad-hoc support via retained hours
- Inform & inspire in digital maturity – educating in advanced bidding & tech adoption
- Ensure Google view Incubeta as a leading Google marketing sales partner
- Maintain relationships with our key partner contacts at Google.
- Regular attendance in Google-hosted webinars, office hours & events – with relevant updates communicated to wider Incubeta teams.
- Seek opportunities for new initiatives/betas/pilots and funded projects where possible.
- Supporting the creation and delivery of both internal & external platform training.
- Work with the wider business to ensure clients receive a professional service – delivered by a passionate, engaged and informed ad tech team.
- Lead & develop client accounts through upselling and cross-selling, working with the growth team to capitalise on opportunities.
- Support and advise the sales team with new prospects.
- Help build the brand through blogs, case studies, award entries and other collateral that positions Incubeta as an industry leader.
- Build and collaborate on new solutions & services in Search Ad Tech that delight our clients – for example: Value based bidding (through OCI, Soteria, Phoebe), or consultancy support (audits, roadmaps, workshops, multi-stage projects).
- Identify opportunities to up-sell our suite of proprietary ‘Seamless’ solutions.
- Collaborate on internal and external AI-based solutions that support our growing capability within this space.
About You
- You will have in-depth knowledge of paid search execution & hands-on optimisation through Search Ads 360 and the wider GMP.
- You will have 5+ years PPC experience, across a range of verticals.
- You will be passionate about search ad technology and how it can shape digital marketing efforts.
- You’ll be focussed on technical detail, and have a passion for problem solving.
- You get excited seeing your recommendations come to light.
- You love learning new skills & sharing knowledge with others.
- You are proactive in providing more insight into industry updates internally and externally.
- You have experience running impactful training programmes.
- You excel at sustaining strong client relationships, and have strong, confident communication skills.
- You can work independently, and successfully prioritise your work based on organisational & team needs.
- You can take projects from ideation to execution to satisfaction autonomously.
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UK - Paid Search Consultant employer: Incubeta
Contact Detail:
Incubeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK - Paid Search Consultant
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and other professionals. Don't be shy—introduce yourself and share your passion for paid search and digital marketing!
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your PPC successes and innovative strategies. This will give you an edge when chatting with clients or during interviews.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by role-playing common questions related to Google Marketing Platform and PPC. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Apply through our website! We love seeing passionate candidates who align with our values. Plus, it gives you a chance to showcase your enthusiasm for joining our team at Incubeta!
We think you need these skills to ace UK - Paid Search Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Paid Search Consultant role. Highlight your PPC expertise and any relevant projects you've worked on, as we love seeing how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about search ad technology and how your experience can help our clients. Be genuine and let your personality come through!
Showcase Your Problem-Solving Skills: In your application, share examples of how you've tackled challenges in previous roles. We want to see your thought process and how you approach problem-solving, especially in the context of PPC and digital marketing.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Incubeta
✨Know Your PPC Stuff
Make sure you brush up on your paid search knowledge, especially around Search Ads 360 and the Google Marketing Platform. Be ready to discuss specific strategies you've implemented in the past and how they benefited your clients. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Problem-Solving Skills
Prepare examples of challenges you've faced in previous roles and how you overcame them. This could be anything from troubleshooting a technical issue to optimising a campaign for better performance. Highlighting your problem-solving abilities will demonstrate your value as a consultant.
✨Engage with the Interviewers
Don't just answer questions; engage in a conversation. Ask insightful questions about their current projects or challenges they face. This shows your genuine interest in the role and helps you understand how you can contribute to their success.
✨Be Ready to Discuss Training Experience
Since training is a key part of this role, come prepared to talk about any training programmes you've developed or delivered. Share how you tailored content to different audiences and the impact it had. This will highlight your ability to educate and inspire others in the digital marketing space.
