At a Glance
- Tasks: Lead media effectiveness initiatives and design measurement strategies for impactful campaigns.
- Company: Join a forward-thinking global digital marketing agency shaping the UK market.
- Benefits: Competitive salary, flexible benefits, healthcare, and ongoing career support.
- Other info: Collaborate with talented teams in an innovative environment focused on continuous development.
- Why this job: Make a real impact by proving media ROI and driving client growth.
- Qualifications: Experience in media effectiveness with strong programme management and stakeholder engagement skills.
The predicted salary is between 63000 - 77000 £ per year.
The landscape of campaign effectiveness has shifted. Signal loss and walled gardens have broken the old click-to-conversion model, yet boards and CFOs still demand clear proof of media ROI. As Media Effectiveness Director, you will help clients confidently demonstrate what their media delivers and invest where it works.
Working closely with Paid Media, Marketing Intelligence, and Data Science teams, you will design clear roadmaps that accelerate client measurement capabilities. You will build measurement strategies aligned with our OutMeasure proposition, using Triangulation (leveraging Marketing Mix Modelling (MMM), experimentation, and attribution) to create a single, trusted view of campaign performance.
You will act as the consultative bridge between Client teams, Paid Media, and Technical specialists. This is a strategic role, not a data science one. While our Data Science and Marketing Intelligence teams handle the technical aspects (building models, statistical analysis, coding), you will take broader ownership of the programme, ensuring outputs translate into tangible strategic value and actionable media optimizations for our clients.
Primary Outcomes
- Triangulated Measurement: Clients operate to a robust media effectiveness framework that reconciles MMM, experimentation, and attribution into one consistent, trusted view of media impact.
- Programme Delivery: Measurement programmes are effectively scoped, roadmapped, and delivered on time, from initial objective setting through to first read and client adoption.
- Insight to Action: Effectiveness insights are directly embedded into media planning and activation, with internal media teams trained and confident to optimize live budgets.
- Client Growth: Clients can prove the return on their media investment, unlocking budget headroom and commercial growth for both their business and Incubeta.
Key Responsibilities
- Measurement Programme Leadership: Own measurement programmes end-to-end: objective setting, measurement framework design, data collection, first read, and insight handover to media teams.
- Establish and manage programme roadmaps, governing scope, timelines, dependencies, and multi-disciplinary stakeholders.
- Lead the setup of MMM projects and the design of experiments (e.g., geo-lift tests, conversion lift, holdout testing) to answer targeted business questions.
- Brief, direct, and quality-assure statistical work delivered by Marketing Intelligence specialists without needing to run models or forecasts day to day.
- Ensure clear communication, adherence to timeframes, and delivery of measurement outputs that align with client business goals.
Proposition & Strategy Development
- Translate Incubeta’s global media effectiveness narrative to the UK market and bring our OutMeasure proposition to life.
- Build a clear, compelling story around media effectiveness proof points that resonates with clients and internal teams.
- Partner with Data Strategy and Marketing Intelligence teams to identify capability gaps and shape roadmaps to address them.
- Author enablement materials (playbooks, measurement plan templates, test design guides) so account teams can execute and communicate effectiveness work with confidence.
- Stay ahead of industry measurement methodologies, open-source MMM tools, platform solutions, and privacy regulations.
Insight to Activation
- Work with the Media & Strategy teams to ensure effectiveness insights feed directly into media planning, budget allocation, and live campaign improvements.
- Train Paid Media teams on what measurement outputs mean and how to act on them, fostering independent capability across teams over time.
- Reconcile results across MMM, experimentation, and attribution, explaining discrepancies clearly and advising clients on how to weigh each source.
Client Engagement & Growth
- Act as the strategic media effectiveness lead across your client portfolio, owning measurement roadmaps and senior client relationships.
- Serve as a senior strategic resource for non-assigned accounts, leaning into high-value commercial discussions and pitches.
- Identify organic commercial growth opportunities and partner with Strategy and Client teams on the measurement components of new business proposals.
Leadership & Collaboration
- Collaborate closely with Strategy, Data Strategy, Client Directors, and Executive Commercial Partners to ensure consistent delivery across accounts.
- Communicate complex statistical and measurement concepts clearly to non-technical, C-suite stakeholders, linking insights directly to revenue and commercial impact.
- Promote an internal culture of test-and-learn, positioning effectiveness as a primary growth driver.
- Collaborate with Marketing Intelligence and Commercial teams to ensure measurement services are appropriately commercialized and monetized.
What We're Looking For
- Proven experience leading media or marketing effectiveness initiatives (agency or client side) with an advanced understanding of triangulated measurement across MMM, experimentation, and attribution.
- End-to-end familiarity with the measurement lifecycle: from objective setting and test design to interpreting data and driving organizational adoption.
- Strong programme and roadmap management capabilities, comfortable managing complex delivery timelines across diverse internal and external teams.
- Sufficient statistical fluency to challenge, brief, and QA data science outputs (causal inference, incrementality, model validation) without needing to code.
- Solid working knowledge of the modern media and ad-tech ecosystem, including Google Marketing Platform (DV360, SA360, CM360, GA4), platform lift studies, and privacy-first measurement solutions.
- Strong stakeholder engagement and storytelling skills, adept at translating complex econometric results into plain-language commercial recommendations.
- An entrepreneurial, builder mindset comfortable establishing frameworks and defining best practices from scratch.
Why Join Us
- Shape the UK market proposition for media effectiveness within a forward-thinking global digital marketing agency.
- Lead strategic, consultative client conversations at the CFO and board level, moving beyond traditional vanity metrics.
- Collaborate with dedicated, highly capable Data Science, Marketing Intelligence, and Media Activation teams.
- Work in an environment that values innovation, experimentation, and continuous development.
Our Package
- Salary: We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits: A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies: Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development: Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
What to Do Next
If this sounds like the right next step, apply now: we'd love to hear from you.
Full-Time
UK - Media Effectiveness Director employer: Incubeta
At Incubeta, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Tech & Media Contracts Paralegal, you will benefit from comprehensive professional development opportunities, collaborative teamwork, and a supportive environment that values innovation and attention to detail. Located in a vibrant area, our office offers unique advantages such as access to industry events and networking opportunities, making it an excellent place for meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land UK - Media Effectiveness Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incubeta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incubeta are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incubeta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace UK - Media Effectiveness Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incubeta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incubeta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incubeta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incubeta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incubeta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incubeta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
