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- Tasks: Lead innovative Paid Social campaigns and manage a team to deliver high-quality results.
- Company: Incubeta is a leading digital marketing consultancy with over 15 years of experience and a global presence.
- Benefits: Enjoy flexible working, performance bonuses, and a credit-based benefits package tailored to your needs.
- Why this job: Join a fun, passionate team and grow your skills across multiple digital channels while making an impact.
- Qualifications: 4-6 years in Paid Social, managing budgets over £1 million, and strong communication skills required.
- Other info: Be part of a culture that values DE&I, mental wellbeing, and continuous learning opportunities.
The predicted salary is between 43200 - 72000 £ per year.
The Role
As our Senior Paid Social Account Manager you will be working with some of our biggest and best clients; managing and brainstorming innovative campaigns from start to finish as well as managing an Account Executive, helping them develop and ensuring tasks are delivered to a high standard. You will have the opportunity to test and trial new initiatives with our clients and the wider business. While the main focus is on Paid Social, you will also get the opportunity to work closely alongside our Paid Search and Programmatic teams and learn how all these channels work collectively with a holistic strategy. You’ll also gain exposure to channels such as SEO and Affiliates and work with brands running ATL activity. You will be instrumental in designing and planning account strategy, identifying new opportunities in line with client goals, and working with Client Directors to develop roadmaps across different channels, helping to grow your accounts. You’ll also be expected to contribute to the direction and development of the Social team, being involved in hiring new team members and getting involved with new business pitches. In addition to encouraging your team’s development, we want you to continue to develop and learn with us. That might be through implementing Betas, experimenting with innovative new strategies, helping to grow our integrated Paid Social, Search and Programmatic offerings, taking the lead on joint projects with Meta or getting involved with the creation of new in-house tech tools. We encourage all our Account Managers to grow and become our future leaders.
Key Responsibilities
- Owning the Client relationship for Paid Social
- Lead on the creation of Paid Social strategies for our clients
- Oversee the running of your Paid Social accounts to ensure they are running to the highest standard
- Feeding into the development of our Paid Social best practice, tests & processes
- Collaborate with internal teams to ensure our Paid Social strategy fits into the wider client strategy
- Management and Team Development of your Account Executive and any future team members
- Identifying new opportunities for technology and 3rd parties to feed into our Social Strategies
- Supporting on new business proposals
Key skills
- Have at least 4-6 years worth of experience within Paid Social, as well as having a passion for all things Paid Social!
- Experience managing Paid Social budgets of at least £1 million a year
- You have experience with Meta, Tik Tok, Snapchat, Pinterest and other social platforms.
- Have a strong commercial understanding and can spot new opportunities for your clients and Incubeta
- You want to be involved in all areas of the campaigns, driving performance and working with a range of clients.
- You want exposure to other channels (SEO, Paid Search, Display, Amazon)
- You’re a fun, passionate team player and a strong communicator with clients!
- You have retail and ecommerce account experience
About Incubeta
Incubeta is a digital marketing consultancy with over 15 years of experience that brings together the best people, technology and data to help advertisers, agencies and publishers get the most from digital for their business. We are Google’s most experienced EMEA sales partner. We have three amazing offices in the UK; London, Manchester and Belfast, and are part of a global business with 22 offices around the world! We have an incredible team of over 700 creators. We have won awards for both our work and our culture! We have committees and networks that improve our thinking and action on topics such as DE&I, Mental Wellbeing, Social and Sustainability.
Our Package
Incubeta pay industry benchmark salaries - these are reviewed on a regular basis and can increase as you progress along your career path. We offer additional team performance related bonuses and a company wide performance bonus. We have a credit-based benefits package that allows you to choose from a range of benefits including health care, additional pension, gym memberships and more. We offer a flexible working environment that allows you to work from home 3 days a week and have flexi-hours. You will have a development review every 6 months to discuss your career goals and our in-house L&D team will be on hand to support you to get there!
Senior Paid Social Manager employer: Incubeta
Contact Detail:
Incubeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Social Manager
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Paid Social advertising, especially on platforms like Meta, TikTok, and Snapchat. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in Paid Social. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Showcase your leadership skills by discussing any past experiences where you've managed teams or projects. Highlight how you’ve contributed to team development and success, as this role involves managing an Account Executive and shaping the future of the Social team.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on that involved innovative strategies or technologies. Be ready to explain how these initiatives led to successful outcomes, as this will align with the role's focus on brainstorming and executing high-standard campaigns.
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Paid Social, especially any campaigns you've managed with significant budgets. Include specific metrics and achievements that demonstrate your success in this area.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Paid Social and how your experience aligns with the role. Mention your familiarity with platforms like Meta, TikTok, and Snapchat, and how you can contribute to the team’s growth and innovation.
Showcase Team Leadership Skills: Since the role involves managing an Account Executive, highlight any previous leadership or mentoring experiences. Discuss how you’ve helped develop team members and contributed to a positive team culture.
Demonstrate Strategic Thinking: Provide examples of how you've designed and implemented successful Paid Social strategies in the past. Discuss your approach to identifying new opportunities and how you collaborate with other teams to achieve client goals.
How to prepare for a job interview at Incubeta
✨Showcase Your Experience
Make sure to highlight your 4-6 years of experience in Paid Social during the interview. Be prepared to discuss specific campaigns you've managed, especially those with significant budgets, and how you drove performance.
✨Demonstrate Team Leadership Skills
Since you'll be managing an Account Executive, it's crucial to convey your leadership abilities. Share examples of how you've developed team members in the past and how you plan to contribute to the growth of the Social team.
✨Be Ready to Discuss Strategy
Prepare to talk about your approach to creating Paid Social strategies. Think about how you can align these strategies with broader client goals and how you've identified new opportunities in previous roles.
✨Familiarise Yourself with Other Channels
While the focus is on Paid Social, show your interest in other channels like SEO and Paid Search. Discuss any relevant experience you have and express your eagerness to learn how these channels work together for a holistic strategy.
