At a Glance
- Tasks: Lead the automation of marketing tech operations and streamline workflows for efficiency.
- Company: Join Incubeta, a forward-thinking company focused on digital marketing innovation.
- Benefits: Enjoy competitive pay, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a diverse team that values trust, teamwork, and leadership.
- Why this job: Make a real impact by transforming marketing processes with cutting-edge technology.
- Qualifications: Experience in marketing technology and strong collaboration skills are essential.
The predicted salary is between 56700 - 69300 £ per year.
The Marketing Technology Operations Lead is the orchestrator responsible for operationalising the Marketing Technology capability across the commercial, solution, and delivery pillars. Your mission is to convert admin-heavy workflows into a scalable, automated engine, eliminating manual overhead by architecting automated backend workflows and self-service client interfaces (client-tier-dependent) that enable scalability.
You will own the Capability Roadmap and the 'Incubeta Way of Working,' ensuring that global delivery is consistent, proactive, and 'AI-first.' By enforcing rigorous commercial discipline - from automated price indexing to risk-based contract evaluation to automated cross and upsell opportunities - you ensure that Marketing Technology operations drive sustained profitability and seamless cross-capability growth.
- Automation & Workflow Design
- Partner with key stakeholders to architect and deploy automated backend workflows that streamline the end-to-end reseller lifecycle.
- Embed 'Transparency' into the operational architecture, ensuring data and margin visibility are automated features of the client experience.
- Develop a client-facing interface to automate administrative tasks and eliminate manual work for local client teams.
- Implement a group-wide ticketing system to provide efficient, high-fidelity support for long-tail reseller clients.
- Work closely with local markets to define the “Incubeta way” of servicing our Marketing Technology clients based on client tiering.
- Strategic Roadmap & Operational Excellence
- Own the Capability Roadmap, ensuring backend automation and cross-capability growth remain the primary engines for scaling the offering.
- Centralise the collection and distribution of thought-leadership, case studies, and best practices from global specialists to ensure a unified 'Single Voice.'
- Partner with HR to review and evolve job titles and role definitions within the capability, ensuring they are future-facing, inspiring, and aligned with an AI-outcomes agency.
- Partner with HR to drive cultural change by coaching regional leads and teams on the value of standardised automation, overcoming resistance to new ways of working.
- Monitor alignment with global delivery standards and escalate misalignments to regional leads for collaborative resolution.
- Collaborate with the COO to deploy and evolve the global operating model for Marketing Technology, ensuring seamless integration and operational excellence across all markets.
- Commercial Rigour & Performance Tracking
- Develop standardised, real-time reporting frameworks that empower teams to monitor health scores and proactively convert client risks into growth opportunities.
- Equip the Global Director of Channel Partnerships with the data-driven insights and performance metrics required to optimise reseller relationships and secure the right partner-led funding.
- Establish a formal evaluation process for reseller opportunities, balancing payment default and cashflow risk against high-margin GP and cross-capability growth opportunities.
- Partner with the Capability Lead to operationalise 'smart' pricing frameworks that prioritise rapid cross-sell, promote “stickiness”, and drive market competitiveness.
- Establish and oversee a client maturity framework that monitors GMP Suite adoption to trigger automated upsell and cross-sell pathways, driving scalable growth across our capabilities.
- Standardise the inclusion of annual price index increases in contracts to ensure seamless execution while accounting for client nuances.
- Maintain rigorous oversight of pricing discipline to ensure that all client engagements remain aligned with profitability benchmarks.
- Monitor and optimise global capacity and skill sets to ensure resource allocation is aligned with client demand and group profitability.
Incubeta Company Values:
- Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues.
- Help Others Succeed: Makes an active contribution to a joint result (organisational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
- Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
- Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements.
Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled. Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!
Full-Time
Marketing Technology Ops Lead employer: Incubeta
At Incubeta, we pride ourselves on being an exceptional employer that fosters a collaborative and intellectually curious work culture. As a Data Strategy Director, you'll have the unique opportunity to shape our data strategy proposition while working with a diverse portfolio of high-profile clients. We offer competitive salaries, flexible benefits, and dedicated learning and development support to ensure your professional growth and success in this pivotal role.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Technology Ops Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incubeta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incubeta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incubeta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Incubeta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Technology Ops Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incubeta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incubeta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incubeta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incubeta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incubeta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incubeta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
