At a Glance
- Tasks: Lead innovative data integration strategies and enhance client delivery across digital marketing channels.
- Company: Join a forward-thinking agency shaping the future of data integration and feed management.
- Benefits: Competitive salary, flexible benefits, performance bonuses, and ongoing career support.
- Other info: Collaborative environment with opportunities for mentorship and continuous learning.
- Why this job: Make a real impact in a rapidly evolving digital landscape with cutting-edge technologies.
- Qualifications: Strong experience in product feeds, eCommerce strategies, and excellent communication skills.
The predicted salary is between 80000 - 100000 £ per year.
The Role
We’re looking for a Data Integration Director to lead the strategic development, innovation, and client delivery of our feed and product data offering across digital marketing channels. This role is designed to elevate feed management from a purely technical function into a commercially driven, strategic capability that powers performance across paid media, SEO, marketplaces, social commerce, and emerging AI-driven environments. You’ll act as the bridge between technical feed execution and broader client marketing strategy, helping clients understand the true value of product data as a driver of growth across platforms including Google, Meta, TikTok, Pinterest, Microsoft, and beyond. Working closely with Client Directors, technical developers, and activation teams, you’ll shape strategic roadmaps, lead innovation initiatives, and ensure feeds are embedded into wider business and marketing conversations rather than treated as an isolated technical task. This is a fantastic opportunity for someone who enjoys combining technical expertise with commercial strategy, client leadership, innovation, and team development in a rapidly evolving digital landscape.
Key Responsibilities
- Client Leadership
- Build strong, trusted relationships with senior client stakeholders and internal teams across Marketing Intelligence, Activation, and SEO.
- Clearly communicate the strategic value of feeds and product data in a confident, commercially focused, and engaging way.
- Translate complex technical feed work into clear business outcomes and actionable recommendations for clients.
- Work closely with Client Directors to ensure feeds are integrated into wider client strategies and storytelling.
- Act as the senior escalation point for feed strategy, implementation, and performance across client accounts.
- Provide proactive updates, strategic recommendations, and innovation opportunities to clients.
- Develop a deep understanding of client business objectives, product catalogues, operational challenges, and growth priorities.
- Feed Strategy & Data Integration
- Lead the development and implementation of strategic feed frameworks that support broader marketing and business goals.
- Ensure feeds are optimised across multiple platforms including Google Merchant Center, Meta, TikTok, Pinterest, Microsoft, and emerging commerce channels.
- Own strategic planning and testing roadmaps to identify opportunities for performance improvement and feed innovation.
- Ensure technical feed hygiene and operational excellence while prioritising activity based on strategic and commercial impact.
- Partner closely with developers and account teams to project manage tactical feed updates and enhancements effectively.
- Review account activity regularly to ensure feed performance is maximised and aligned with best practices.
- Contribute to the ongoing refinement and evolution of feed management best practices across the business.
- Drive initiatives around real-time stock management, local inventory integrations, and connecting online and offline product data.
- Analyse feed performance and product data trends to deliver actionable insights and recommendations.
- Innovation & Growth
- Define and champion the role of product feeds within an AI-driven marketing landscape, including AI Overviews, PMAX, and Advantage+ Shopping Campaigns.
- Drive the evolution from a Google-first approach to a true multi-platform feed strategy tailored to each channel’s ecosystem.
- Explore, test, and implement new feed technologies, tools, and automation opportunities.
- Identify opportunities to improve efficiency, scalability, and performance through smarter feed architecture and workflows.
- Support the development of innovative activation strategies that improve campaign performance and commercial outcomes.
- Contribute strategic feed expertise to new business opportunities and client growth initiatives.
- Stay ahead of industry trends, platform developments, automation capabilities, and emerging commerce technologies.
- Team Leadership
- Mentor, support, and develop team members across feed management and wider activation teams.
- Design and deliver training programmes to improve feed knowledge and confidence across the business.
- Foster a collaborative environment that encourages curiosity, experimentation, innovation, and cross-channel learning.
- Provide clear feedback, guidance, and strategic direction to team members.
- Ensure learnings, insights, and best practices are shared effectively across teams.
- Support the continued development of internal processes, frameworks, and operational excellence.
- Help build a culture of continuous learning and innovation within the Marketing Intelligence function.
What We’re Looking For
- Strong experience working with product feeds, feed management platforms, and eCommerce data strategies.
- Proven ability to develop and lead feed strategy across multiple digital marketing channels.
- Strong understanding of Google Merchant Center, PMAX, Meta Commerce, TikTok Shop, Pinterest, Microsoft, and related ecosystems.
- Excellent communication skills with the ability to translate technical detail into commercial impact.
- Experience working closely with technical developers, activation teams, and senior client stakeholders.
- Strong analytical and strategic thinking skills with a focus on performance improvement and innovation.
- Experience mentoring or developing team members.
- Commercial awareness with the ability to identify growth opportunities for clients and the wider business.
- Strong understanding of automation, AI, and the evolving digital commerce landscape.
- Highly organised with excellent project management and prioritisation skills.
Why Join Us
- Play a leading role in shaping and evolving a growing data integration and feed management proposition.
- Work across a diverse portfolio of ambitious clients and industries.
- Lead innovation across AI, automation, product data, and multi-platform commerce strategies.
- Collaborate with cross-functional teams across Marketing Intelligence, SEO, Paid Media, and Development.
- Influence wider agency strategy and thought leadership around feeds and commerce.
- Be part of a collaborative, forward-thinking, and high-performance digital team.
Our Package
- Salary - We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits - A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies - Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development - Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
What to Do Next
If this sounds like the right next step, apply now - we’d love to hear from you.
UK - Data Integration Director in London employer: Incubeta
Join a dynamic and innovative team as a Data Integration Director, where you'll play a pivotal role in transforming feed management into a strategic powerhouse for our clients. With a strong emphasis on employee growth, we offer tailored learning and development opportunities, a flexible benefits package, and a collaborative work culture that encourages creativity and innovation. Located in the heart of the UK, this position allows you to work with a diverse portfolio of ambitious clients while influencing the future of digital marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land UK - Data Integration Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more people you know, the better your chances of landing that Data Integration Director role.
✨Tip Number 2
Show off your expertise! Prepare to discuss your experience with product feeds and data strategies in detail. Be ready to share examples of how you've driven performance improvements and innovation in past roles. This will help you stand out during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. Focus on articulating the strategic value of feeds and product data clearly and confidently. This will help you communicate effectively with senior client stakeholders when it counts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, get that application in and let’s make some magic happen!
We think you need these skills to ace UK - Data Integration Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with product feeds and digital marketing channels. We want to see how your skills align with the role of Data Integration Director, so don’t hold back on showcasing your relevant achievements!
Showcase Your Communication Skills:Since this role involves a lot of client interaction, it’s crucial to demonstrate your ability to communicate complex technical details in a clear and engaging way. Use examples from your past experiences where you’ve successfully translated technical jargon into business outcomes.
Highlight Your Strategic Thinking:We’re looking for someone who can think strategically about feed management and its impact on marketing. Be sure to include instances where you’ve developed or implemented successful strategies that drove performance improvements or innovation in your previous roles.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Incubeta
✨Know Your Data Inside Out
Before the interview, make sure you have a solid understanding of product feeds and data integration strategies. Brush up on platforms like Google Merchant Center and Meta Commerce, as well as how they impact digital marketing. Being able to discuss these in detail will show your technical expertise and confidence.
✨Showcase Your Client Leadership Skills
Prepare examples that highlight your experience in building strong relationships with clients and translating complex technical details into actionable business outcomes. Think about times when you’ve successfully communicated the value of data to stakeholders and how it drove growth for clients.
✨Demonstrate Strategic Thinking
Be ready to discuss how you would develop and implement strategic feed frameworks that align with broader marketing goals. Think about innovative ideas you could bring to the table, especially around AI-driven marketing and multi-platform strategies. This will show that you’re not just technically savvy but also commercially minded.
✨Prepare for Team Leadership Questions
Since this role involves mentoring and developing team members, think about your leadership style and how you foster collaboration and innovation. Be prepared to share specific examples of how you’ve supported team development and created a culture of continuous learning in previous roles.
