At a Glance
- Tasks: Lead digital experience projects, optimising SEO and executing creative PR strategies.
- Company: Dynamic agency focused on innovative digital solutions and client success.
- Benefits: Competitive salary, flexible benefits, and performance bonuses.
- Other info: Great opportunities for mentorship and professional growth in a supportive environment.
- Why this job: Take ownership of exciting projects and make a real impact in the digital space.
- Qualifications: Experience in technical SEO and digital PR, with strong analytical skills.
The predicted salary is between 35000 - 42000 £ per year.
We're looking for a Senior Digital Experience Executive to take full ownership of the flawless execution of digital experience workstreams, bridging the gap between foundational support and tactical management across search optimisation, reactive digital PR, and content performance. You’ll operate with a high degree of autonomy, managing complex technical audits alongside fast‑paced media outreach. By monitoring real‑time search trends and the media agenda, you’ll ensure client digital footprints are both technically sound and narratively compelling. This is a great opportunity for someone who enjoys owning technical and creative execution end‑to‑end, working with real autonomy, and using the full DX tool stack to uncover insights that drive commercial value for clients.
Key Responsibilities
- Integrated Technical Execution
- Bring deep executional expertise across SEO and reactive PR, ensuring all content is optimised and integrated within a cohesive digital experience.
- Independently lead complex technical audits, diagnosing issues related to crawling, indexing, and site architecture.
- Manage on-page optimisations and visibility workstreams across traditional search and emerging discovery platforms.
- Monitor the daily news agenda to identify newsjacking and reactive PR opportunities, executing high-quality outreach including media list building and drafting persuasive pitches for international and local outlets.
- Maintain a proactive, client-first understanding of clients' businesses, industries, competitors, and relevant world news.
- Support the development of organic growth roadmaps by identifying content gaps and user journey friction points that impact conversion.
- Data, Analysis & Reporting
- Conduct deep-dive analysis into traffic fluctuations and keyword trends using GA4, Google Search Console, and third-party research suites.
- Own the tracking of all Digital PR and SEO activity, ensuring the wider team has full visibility of results against set KPIs at all times.
- Assist in preparing client reports that translate technical data and media wins into clear business outcomes, focused on revenue and risk.
- Stay up to date with industry trends and platform changes, reacting to these on relevant accounts.
- Demonstrate strong innovation and a curious mindset across clients, sharing learnings with the wider team.
- Collaborative Delivery
- Partner closely with the Digital Experience Manager/Director on Tier 1 accounts to ensure tactical execution aligns with the high-level strategic vision.
- Manage relationships with external partners, such as translation networks or freelance contributors, ensuring all deliverables meet quality and time standards.
- Play an active role in client meetings, reporting on workstream progress and confidently explaining technical or creative recommendations.
- Cultivate strong client relationships through clear, tailored communication and timely, prioritised responses aligned to their interests and urgency.
- Mentorship & Professional Development
- Act as a mentor for junior Executives and Associates, providing guidance on technical tasks and sharing best practices for outreach and analysis.
- Champion the use of AI and automation tools (e.g. ChatGPT/Gemini) for workflow efficiency, while maintaining a critical eye on quality and accuracy.
- Proactively seek to grow knowledge and develop professionally, acting on feedback from managers and other team members.
- Consistently deliver high-quality results by effectively prioritising workloads and meeting deadlines with minimal managerial oversight.
What We're Looking For
- Proven, hands-on experience across technical SEO and reactive digital PR, with genuine executional depth rather than oversight only.
- Confidence running complex technical audits (crawling, indexing, site architecture) independently.
- Strong analytical skills using GA4, Google Search Console, and third-party research/media tools.
- A sharp eye for the news agenda and the judgement to spot and act on reactive PR opportunities quickly.
- Experience translating technical or media data into clear, commercially relevant client narratives.
- Some experience mentoring or supporting junior team members.
- A proactive, low-supervision working style, with strong ownership of timelines and quality.
- Genuine curiosity about AI, automation, and emerging discovery platforms, balanced with critical judgement on quality.
Why Join Us
- Own technical and creative delivery across a varied, high-profile client portfolio.
- Work with real autonomy on complex, fast-moving workstreams spanning SEO and digital PR.
- Access the full DX tool stack, including Screaming Frog, GA4, and leading media databases.
- Partner closely with senior Digital Experience leadership on Tier 1 accounts.
- Clear progression path toward Digital Experience Manager.
Our Package
- Salary: We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits: A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies: Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development: Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
Digital Experience in London employer: Incubeta
At Incubeta, we pride ourselves on being an exceptional employer that fosters a collaborative and intellectually curious work culture. As a Data Strategy Director, you'll have the unique opportunity to shape our data strategy proposition while working with a diverse portfolio of high-profile clients. We offer competitive salaries, flexible benefits, and dedicated learning and development support to ensure your professional growth and success in this pivotal role.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Experience in London
✨Showcase Your Expertise with a Public Portfolio
As a freelancer in the digital learning and education space, having a strong public portfolio is crucial. Create a website or a blog where you can share your projects, case studies, and even testimonials from past clients. This not only demonstrates your skills but also lets potential clients see your unique approach to digital learning.
✨Engage in Digital Learning Communities
Join online forums, Facebook groups, or LinkedIn communities dedicated to education technology and freelance educators. Engage with discussions, share insights, and make connections. Remember, many gigs can come from these informal networks as people often post their needs or recommendations there.
✨Attend EdTech Events and Webinars
Keep an eye out for virtual and local events related to education technology. These gatherings are perfect for networking and finding freelance opportunities. Don’t be shy about promoting your services or sharing your work during Q&A sessions—visibility is key!
✨Direct Outreach to Potential Clients
Don't wait for opportunities to come to you! Research schools, universities, and organisations that might benefit from your freelancing services. Send them a personalised pitch highlighting how you can help. You might be surprised by how many are looking for skilled freelancers just like us!
We think you need these skills to ace Digital Experience in London
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education space, it’s crucial to highlight your technical proficiencies. Make sure to include relevant tools you’ve used, like LMS platforms, authoring tools, or any e-learning software. We're interested in seeing how you've leveraged these skills in either previous projects or course development.
Portfolio is Key!:As a freelancer, your portfolio is your best friend. Showcase your previous digital learning projects, course designs, or any educational content you’ve created. Include links to anything you’ve developed—this is our way of seeing your creative flair and effectiveness in real-world applications.
Tailor Your Application for Each Project:Freelance roles often require a bespoke approach. When applying for Digital Experience at Incubeta, personalise your cover letter to reflect your understanding of their specific needs in digital learning, and how your background aligns with their goals. Make it clear why you are the perfect fit for them!
Rates and Availability Matter:Being freelance means you need to be upfront about your rates and availability. Include that information in your application, so Incubeta knows what to expect. It gives a professional touch and sets the stage for clear communication from the get-go.
How to prepare for a job interview at Incubeta
✨Know Your EdTech Tools
Before your chat with Incubeta, make sure you're familiar with popular digital learning platforms like Moodle or Moodle plugins. Being able to discuss your experience with these tools will really set you apart, especially since they play a crucial role in the education tech space.
✨Show Off Your Portfolio
As a freelancer, your portfolio is your best friend. Bring your A-game by showcasing case studies that highlight your ability to create engaging content or effective learning modules. Tailor what you show to the specific needs of Incubeta and make sure to point out how your work has improved learning outcomes.
✨Discuss Learning Trends
Be ready to chat about current trends in digital learning, like gamification or adaptive learning. Incubeta is likely looking for someone who stays up to date with industry shifts and can incorporate fresh ideas into their projects—proving you're not just about delivery but innovation too!
✨Pitching Your Rates Confidently
Since this is a freelance gig, come prepared to discuss your rates confidently. Know your worth and how your skills align with what Incubeta needs. Be ready to justify your prices based on your experience and the value you bring—they'll appreciate your professionalism!
