At a Glance
- Tasks: Lead creative strategy and inspire clients with innovative solutions that drive results.
- Company: Join Incubeta, a forward-thinking agency at the forefront of creativity and business impact.
- Benefits: Competitive salary, flexible benefits, performance bonuses, and dedicated career support.
- Other info: Collaborative environment with global reach and opportunities for personal growth.
- Why this job: Shape the future of creative strategy for high-profile clients and make a real impact.
- Qualifications: Proven experience in creative strategy, strong commercial acumen, and team leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior Creative Strategist to sit at the intersection of creativity and business impact within Incubeta's Creative Team. You'll blend strategic storytelling with creative excellence, helping clients and prospects understand not just what great creative looks like, but why it works, how it drives results, and how Incubeta's solutions fit into their wider marketing mix. You'll be responsible for inspiring and commercially growing our creative clients and prospects, while acting as a key leader in creative - growing our creative capability and market awareness across the business. This is a great opportunity for someone who enjoys owning creative strategy end-to-end, leading high-value client conversations, and building a best-in-class creative practice with real commercial weight behind it.
Key Responsibilities
- Creative Strategy & Innovation
- Develop integrated creative strategies that are business-outcome driven, tying creative to growth, engagement, and performance.
- Identify opportunities for innovation, leveraging AI and automation across creative clients and prospects.
- Ensure all creative strategies are relevant to and aligned with client objectives and their audiences.
- Take, review, and where successful, roll out innovative concepts and campaigns more widely.
- Set the standard for market-leading creative, visible across clients and the wider industry.
- Growth & Performance
- Lead commercial conversations and identify opportunities to upsell additional services or expand the scope of existing services to maximise revenue and client satisfaction.
- Leverage your network for lead generation through relationship-building, event attendance, speaking opportunities, and content creation.
- Use your expertise to support the new business team in developing winning pitch strategies.
- Collaborate with other teams to help them sell creative services to their own clients.
- Stakeholder Management
- Act as the strategic voice in client conversations, presenting creative solutions alongside the business rationale and data story behind them.
- Frame creative recommendations in terms of business impact and value creation, not just marketing theory.
- Support Project Managers and Traffic in balancing predictive planning against immediate delivery needs and long-term creative roadmaps.
- Prioritise markets, campaigns, and creative routes based on financial impact, resource cost, and return potential.
- Distil complex data and creative trade-offs into executive-level messaging for ExCo or client leadership.
- Ensure clients get the best experience from Incubeta across quality, service, and value.
- Team Leadership
- Set, model, and maintain a team culture focused on curiosity, growth, and innovation, encouraging knowledge sharing, collaboration, and proactive idea generation.
- Identify and support opportunities for team members to excel outside their day-to-day roles, where this benefits their career progression and the wider business.
- Ensure managers within the team are effective and supported, and that all team members are engaged, high-performing, and progressing against their career goals.
- Inspire wider team members with Incubeta's creative offering and how they can champion it.
- Collaborate with creative experts across the group to ensure global standardisation where possible.
What We're Looking For
- Proven experience developing integrated, business-outcome-driven creative strategy at a senior level.
- Strong commercial acumen, with a track record of identifying and closing upsell or new business opportunities.
- Confident, senior-level stakeholder and client management skills, including comfort presenting to ExCo or client leadership.
- Ability to translate creative and data trade-offs into clear, business-relevant recommendations.
- Experience leading, developing, and getting the best out of a team.
- A strong network and personal profile within the creative/marketing industry.
- Genuine interest in how AI and automation are reshaping creative practice.
- A track record of building market-leading creative propositions, not just delivering campaigns.
Why Join Us
- Lead creative strategy for a portfolio of high-profile clients and prospects.
- Play a defining role in shaping Incubeta's creative proposition and market position.
- Be the strategic and commercial voice of creative at senior stakeholder and ExCo level.
- Be part of a collaborative, high-performance creative team with global reach.
- Opportunity to build and scale creative capability across the wider agency.
Our Package
- Salary: We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits: A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies: Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development: Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
What to Do Next
If this sounds like the right next step, apply now - we'd love to hear from you.
Creative Strategist in London employer: Incubeta
At Incubeta, we pride ourselves on being an exceptional employer that fosters a collaborative and intellectually curious work culture. As a Data Strategy Director, you'll have the unique opportunity to shape our data strategy proposition while working with a diverse portfolio of high-profile clients. We offer competitive salaries, flexible benefits, and dedicated learning and development support to ensure your professional growth and success in this pivotal role.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incubeta and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incubeta are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incubeta on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Incubeta. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incubeta. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incubeta:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incubeta’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incubeta
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incubeta will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incubeta, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
