At a Glance
- Tasks: Lead Social strategy and best practices for a diverse client portfolio.
- Company: Join a forward-thinking digital media activation team.
- Benefits: Competitive salary, flexible benefits, and performance bonuses.
- Other info: Clear progression path towards Head of Social with ongoing career support.
- Why this job: Become a recognised expert in Social and shape industry standards.
- Qualifications: Deep expertise in a major Social platform and mentoring experience.
The predicted salary is between 59400 - 72600 £ per year.
We're looking for a Social Director to specialise within a particular Social channel, working alongside Client Directors across their client portfolio. You'll be responsible for ensuring your client portfolio understands and embodies Social best practices and can clearly see the measurable value of Social activity.
You’ll champion Social internally and externally, maintaining up-to-date knowledge of platform changes and industry best practice, while working closely with the Head of Social to ensure alignment with the overall Social strategy and contribute to the ongoing development of the wider Social team. This is a great opportunity for someone who enjoys operating as a genuine channel expert, shaping Social strategy across a client portfolio, and building a profile as a thought leader in the space.
Key Responsibilities
- Social Expertise
- Act as a subject matter expert and advocate for Social within your assigned client portfolio
- Ensure your client portfolio embodies Social best practices and understands the measurable value of Social activity
- Regularly review accounts to ensure activity is maximised, high-quality, and aligned with best practices
- Contribute to the development and refinement of Social best practices in collaboration with the Head of Social
- Stay abreast of industry trends, platform updates, and the competitive landscape
- Social Innovation
- Be regarded internally and externally as a Social expert through speaking opportunities, blogs, and thought leadership
- Anticipate and support the business in responding to future industry changes to maintain a competitive edge
- Explore and implement new Social technologies, tools, and strategies
- Develop testing plans as a key pillar of Social strategy delivered to clients
- Team Leadership & Development
- Provide guidance, mentorship, and training to team members to enhance their skills and knowledge
- Foster a culture of innovation and learning within the team, ensuring learnings are shared and implemented effectively
- Collaborate with other Social experts to ensure global standardisation and best practice sharing
- Lead independently on Social-related troubleshooting projects for your client portfolio
- Stakeholder Relationship Management
- Develop and maintain strong relationships with stakeholders across your client portfolio, acting as a Social expert
- Regularly communicate with clients, providing updates on insights, trends, and recommendations for Social
- Showcase the value and opportunities of Social activity to your client portfolio
- Support Client Directors across their client portfolio on Social-related projects, troubleshooting, and opportunities
What We’re Looking For
- Proven, deep specialism in a major Social platform, with genuine subject-matter authority rather than generalist paid social experience
- A track record of embedding best practice and driving measurable value across a multi-client portfolio
- Confidence operating as a visible expert externally, through thought leadership, speaking, or content
- Strong testing discipline, with experience building testing roadmaps that feed into broader client strategy
- Experience mentoring team members and contributing to best practice development across a wider function
- Comfort working closely with Client Directors as a specialist partner, not the primary client contact
- Genuine curiosity about platform change and emerging Social technology, tools, and strategy
Why Join Us
- Own genuine subject-matter authority on a major Social channel across a varied client portfolio
- Build external visibility and thought leadership as a recognised expert in your specialism
- Work closely with the Head of Social to directly shape the wider Social strategy and best practice framework
- Be part of a collaborative, high-performance Digital Media Activation team
- Clear progression path toward Head of Social
Our Package
- Salary - We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.
- Benefits - A flexible, credit-based benefits package including healthcare, pension contributions, gym memberships, and more.
- Policies - Forward-thinking policies designed to support a high-performance and balanced working culture.
- Learning & Development - Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
UK – Social Director employer: incuBeta Group
At Incubeta, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. Our commitment to employee growth is evident through tailored development programmes and opportunities to work alongside industry specialists, ensuring you can thrive in your role as a Client Director while making a meaningful impact on our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land UK – Social Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for incuBeta Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like incuBeta Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with incuBeta Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at incuBeta Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace UK – Social Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit incuBeta Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of incuBeta Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about incuBeta Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at incuBeta Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at incuBeta Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At incuBeta Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
