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- Tasks: Support clients with Google Marketing Platform and enhance their digital transformation journey.
- Company: Join a leading digital marketing partner known for innovation and client satisfaction.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of search ad tech and make a real impact on diverse clients.
- Qualifications: 5+ years of PPC experience and a passion for digital marketing technology.
- Other info: Dynamic team environment with opportunities to lead training and develop new solutions.
The predicted salary is between 36000 - 60000 Ā£ per year.
We partner with our clients by providing them with ad technology, training and strategic insight to transform their business. Day-to-day you will focus on developing & supporting our Google Marketing Platform clients who license Search Ads 360. You will leverage your PPC handsāon expertise, passion and experience by being the goāto person to educate, advise and guide your clients along their digital transformation. This will be a diverse role as you will have the opportunity to work with a wide range of clients from ināhouse advertisers to agencies, across various industries, who will vary in their requirements and level of digital maturity. You will be involved during the sales process with new prospects, and be expected to project manage their successful onboarding! You will contribute to training material, assist in building new processes and inform the strategy behind the services we look to deliver! You will be at the forefront of new innovations in search ad tech - helping to build propositions that delight our clients.
Key Outcomes
- Deliver GMP platform & paid search support and digital maturity recommendations across a portfolio of ināhouse client teams & agencies.
- Providing reactive email + phone technical and troubleshooting support to queries relating to SA360.
- Providing bestāināclass strategic recommendations for clients seeking broader paid search support.
- Raising support tickets w/Google on client behalf & further escalation where required.
- Providing regular proactive platform and industry updates & recommendations to clients in monthly meeting format.
- Creation & ownership of technical and strategic platform roadmaps for clients.
- Providing adāhoc sessions & workshops relating to clients on request/where sold in on a range of topics & formats e.g. audiences, automation, audits etc.
Act as an expert adviser across the wider business with demonstrable knowledge of PPC and Google Marketing Platform best practice:
- Deliver internal SA360 training/upskill sessions (& maintenance of materials).
- Provide internal support to the media activation teams across their portfolio of actively managed search accounts.
- Host internal SA360 dropāin and feature overview sessions.
- Provide proactive updates on Slack of any key feature updates.
- Provide strategic & technical guidance to internal teams across some of their larger clients.
Ensure clients view Incubeta as a leading digital marketing partner:
- Client satisfaction remains high, as measured through scorecards & surveys.
- Understand challenges and spot opportunities for Incubeta solutions.
- Hold workshops, training, regular adāhoc support via retained hours.
- Inform & inspire in digital maturity - educating in advanced bidding & tech adoption.
Ensure Google view Incubeta as a leading Google marketing sales partner:
- Maintain relationships with our key partner contacts at Google.
- Regular attendance in Googleāhosted webinars, office hours & events - with relevant updates communicated to wider Incubeta teams.
- Seek opportunities for new initiatives/betas/pilots and funded projects where possible.
Supporting the creation and delivery of both internal & external platform training. Work with the wider business to ensure clients receive a professional service - delivered by a passionate, engaged and informed ad tech team. Lead & develop client accounts through upselling and crossāselling, working with the growth team to capitalise on opportunities. Support and advise the sales team with new prospects. Help build the brand through blogs, case studies, award entries and other collateral that positions Incubeta as an industry leader. Build and collaborate on new solutions & services in Search Ad Tech that delight our clients.
About You
- You will have inādepth knowledge of paid search execution & handsāon optimisation through Search Ads 360 and the wider GMP.
- You will have 5+ years PPC experience, across a range of verticals.
- You will be passionate about search ad technology and how it can shape digital marketing efforts.
- Youāll be focussed on technical detail, and have a passion for problem solving.
- You get excited seeing your recommendations come to light.
- You love learning new skills & sharing knowledge with others.
- You are proactive in providing more insight into industry updates internally and externally.
- You have experience running impactful training programmes.
- You excel at sustaining strong client relationships, and have strong, confident communication skills.
- You can work independently, and successfully prioritise your work based on organisational & team needs.
- You can take projects from ideation to execution to satisfaction autonomously.
Marketing Technology and AI employer: incuBeta Group
Contact Detail:
incuBeta Group Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Marketing Technology and AI
āØTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
āØTip Number 2
Show off your skills! Create a portfolio showcasing your PPC projects and successes. This will not only impress potential employers but also give them a taste of what you can bring to the table.
āØTip Number 3
Be proactive! Donāt wait for job openings to pop up. Reach out to companies you admire and express your interest. Sometimes, they might create a position just for you if they see your passion and expertise.
āØTip Number 4
Apply through our website! We love seeing applications directly from candidates who are excited about joining us. It shows initiative and gives you a better chance to stand out in the crowd.
We think you need these skills to ace Marketing Technology and AI
Some tips for your application š«”
Show Your Passion for PPC: When writing your application, let your enthusiasm for paid search and Google Marketing Platform shine through. Share specific examples of how you've used your PPC expertise to drive results, and don't be shy about showcasing your love for digital marketing!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the key outcomes and responsibilities mentioned in the job description. Highlight your relevant experience and skills that align with what we're looking for at StudySmarter.
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read through your achievements and qualifications. We appreciate clarity and a well-structured application!
Apply Through Our Website: We encourage you to submit your application directly through our website. This way, you can ensure that all your details are captured correctly, and it helps us keep track of your application more efficiently. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at incuBeta Group
āØKnow Your PPC Inside Out
Make sure you brush up on your knowledge of paid search execution and optimisation through Search Ads 360. Be ready to discuss specific strategies you've implemented in the past and how they led to successful outcomes for clients. This will show your hands-on expertise and passion for the role.
āØShowcase Your Client Management Skills
Prepare examples of how you've built and maintained strong client relationships. Think about times when you provided strategic recommendations or training that made a real difference. This will demonstrate your ability to educate and guide clients effectively.
āØBe Ready to Discuss Digital Maturity
Understand the concept of digital maturity and be prepared to talk about how you can help clients progress along their digital transformation journey. Bring insights on how to assess their current state and what steps they can take to improve their paid search strategies.
āØStay Updated on Industry Trends
Familiarise yourself with the latest trends in search ad technology and Google Marketing Platform updates. Being able to discuss recent innovations or changes will show that you're proactive and engaged in the industry, which is crucial for this role.
