At a Glance
- Tasks: Lead innovative data integration strategies and enhance client marketing performance.
- Company: Dynamic digital marketing agency focused on innovation and collaboration.
- Benefits: Competitive salary, flexible benefits, performance bonuses, and career development support.
- Other info: Join a forward-thinking team and influence industry-leading strategies.
- Why this job: Shape the future of digital marketing with cutting-edge AI and multi-platform strategies.
- Qualifications: Experience in product feeds, strong communication skills, and a passion for innovation.
The predicted salary is between 60000 - 80000 £ per year.
The Role
We’re looking for a Data Integration Director to lead the strategic development, innovation, and client delivery of our feed and product data offering across digital marketing channels. This role is designed to elevate feed management from a purely technical function into a commercially driven, strategic capability that powers performance across paid media, SEO, marketplaces, social commerce, and emerging AI-driven environments. You’ll act as the bridge between technical feed execution and broader client marketing strategy, helping clients understand the true value of product data as a driver of growth across platforms including Google, Meta, TikTok, Pinterest, Microsoft, and beyond.
Working closely with Client Directors, technical developers, and activation teams, you’ll shape strategic roadmaps, lead innovation initiatives, and ensure feeds are embedded into wider business and marketing conversations rather than treated as an isolated technical task. This is a fantastic opportunity for someone who enjoys combining technical expertise with commercial strategy, client leadership, innovation, and team development in a rapidly evolving digital landscape.
Key Responsibilities
- Client Leadership
- Build strong, trusted relationships with senior client stakeholders and internal teams across Marketing Intelligence, Activation, and SEO.
- Clearly communicate the strategic value of feeds and product data in a confident, commercially focused, and engaging way.
- Translate complex technical feed work into clear business outcomes and actionable recommendations for clients.
- Work closely with Client Directors to ensure feeds are integrated into wider client strategies and storytelling.
- Act as the senior escalation point for feed strategy, implementation, and performance across client accounts.
- Provide proactive updates, strategic recommendations, and innovation opportunities to clients.
- Develop a deep understanding of client business objectives, product catalogues, operational challenges, and growth priorities.
- Feed Strategy & Data Integration
- Lead the development and implementation of strategic feed frameworks that support broader marketing and business goals.
- Ensure feeds are optimised across multiple platforms including Google Merchant Center, Meta, TikTok, Pinterest, Microsoft, and emerging commerce channels.
- Own strategic planning and testing roadmaps to identify opportunities for performance improvement and feed innovation.
- Ensure technical feed hygiene and operational excellence while prioritising activity based on strategic and commercial impact.
- Partner closely with developers and account teams to project manage tactical feed updates and enhancements effectively.
- Review account activity regularly to ensure feed performance is maximised and aligned with best practices.
- Contribute to the ongoing refinement and evolution of feed management best practices across the business.
- Drive initiatives around real-time stock management, local inventory integrations, and connecting online and offline product data.
- Analyse feed performance and product data trends to deliver actionable insights and recommendations.
- Innovation & Growth
- Define and champion the role of product feeds within an AI-driven marketing landscape, including AI Overviews, PMAX, and Advantage+ Shopping Campaigns.
- Drive the evolution from a Google-first approach to a true multi-platform feed strategy tailored to each channel’s ecosystem.
- Explore, test, and implement new feed technologies, tools, and automation opportunities.
- Identify opportunities to improve efficiency, scalability, and performance through smarter feed architecture and workflows.
- Support the development of innovative activation strategies that improve campaign performance and commercial outcomes.
- Contribute strategic feed expertise to new business opportunities and client growth initiatives.
- Stay ahead of industry trends, platform developments, automation capabilities, and emerging commerce technologies.
- Team Leadership
- Mentor, support, and develop team members across feed management and wider activation teams.
- Design and deliver training programmes to improve feed knowledge and confidence across the business.
- Foster a collaborative environment that encourages curiosity, experimentation, innovation, and cross-channel learning.
- Provide clear feedback, guidance, and strategic direction to team members.
- Ensure learnings, insights, and best practices are shared effectively across teams.
- Support the continued development of internal processes, frameworks, and operational excellence.
- Help build a culture of continuous learning and innovation within the Marketing Intelligence function.
What We’re Looking For
- Strong experience working with product feeds, feed management platforms, and eCommerce data strategies.
- Proven ability to develop and lead feed strategy across multiple digital marketing channels.
- Strong understanding of Google Merchant Center, PMAX, Meta Commerce, TikTok Shop, Pinterest, Microsoft, and related ecosystems.
- Excellent communication skills with the ability to translate technical detail into commercial impact.
- Experience working closely with technical developers, activation teams, and senior client stakeholders.
- Strong analytical and strategic thinking skills with a focus on performance improvement and innovation.
- Experience mentoring or developing team members.
- Commercial awareness with the ability to identify growth opportunities for clients and the wider business.
- Strong understanding of automation, AI, and the evolving digital commerce landscape.
- Highly organised with excellent project management and prioritisation skills.
Why Join Us
- Play a leading role in shaping and evolving a growing data integration and feed management proposition.
- Work across a diverse portfolio of ambitious clients and industries.
- Lead innovation across AI, automation, product data, and multi-platform commerce strategies.
- Collaborate with cross-functional teams across Marketing Intelligence, SEO, Paid Media, and Development.
- Influence wider agency strategy and thought leadership around feeds and commerce.
- Be part of a collaborative, forward-thinking, and high-performance digital team.
Our Package
Salary
We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance‑related bonuses are also available.
Benefits
A flexible, credit‑based benefits package including healthcare, pension contributions, gym memberships, and more.
Policies
Forward‑thinking policies designed to support a high‑performance and balanced working culture.
Learning & Development
Dedicated in‑house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
Marketing Intelligence employer: incuBeta Group
Join a dynamic and innovative team where your expertise in data integration and feed management will directly influence client success across multiple digital marketing channels. Our forward-thinking work culture fosters collaboration, continuous learning, and professional growth, ensuring you are well-supported in your career journey. With competitive salaries, flexible benefits, and a commitment to innovation, this role offers a unique opportunity to shape the future of marketing intelligence in a rapidly evolving landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you to someone looking for your skills.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your projects and achievements in data integration and marketing intelligence. This is your chance to shine and demonstrate how you can add value to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their feed management strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that can help us innovate and grow. Keep an eye on our job listings and make sure your application stands out by highlighting your unique skills and experiences.
We think you need these skills to ace Marketing Intelligence
Some tips for your application 🫡
Show Your Passion for Data:When you're writing your application, let your enthusiasm for data integration and digital marketing shine through. We want to see how you can connect the dots between technical feed management and client success, so share examples that highlight your passion and expertise!
Tailor Your Application:Make sure to customise your application for the role. Use the job description as a guide and align your skills and experiences with what we're looking for. This shows us that you've done your homework and are genuinely interested in joining our team.
Be Clear and Concise:We appreciate clarity! When detailing your experience, keep it straightforward and to the point. Use bullet points if necessary to make your achievements stand out. Remember, we want to quickly understand how you can contribute to our goals.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at incuBeta Group
✨Know Your Feeds Inside Out
Make sure you have a solid understanding of product feeds and how they integrate with various platforms like Google Merchant Center and Meta. Be ready to discuss specific examples of how you've optimised feeds in the past and the impact it had on performance.
✨Communicate Like a Pro
Practice translating complex technical jargon into clear, actionable insights. During the interview, demonstrate your ability to communicate the strategic value of feeds to clients in a way that resonates with their business objectives.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data analysis to drive feed performance improvements. Bring examples of how you've identified trends and made recommendations based on your findings, showcasing your analytical and strategic thinking skills.
✨Be Ready to Innovate
Think about how you can contribute to the evolution of feed management in an AI-driven landscape. Be prepared to share ideas on new technologies or strategies you've explored that could enhance feed performance and client growth.
