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- Tasks: Support clients with Google Marketing Platform and enhance their digital marketing strategies.
- Company: Join a leading digital marketing partner known for innovation and client satisfaction.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of search ad tech and make a real impact on diverse clients.
- Qualifications: 5+ years of PPC experience and a passion for digital marketing technology.
- Other info: Dynamic team environment with opportunities to lead training and develop new solutions.
The predicted salary is between 36000 - 60000 Ā£ per year.
We partner with our clients by providing them with ad technology, training and strategic insight to transform their business. Day-to-day you will focus on developing & supporting our Google Marketing Platform clients who license Search Ads 360. You will leverage your PPC handsāon expertise, passion and experience by being the goāto person to educate, advise and guide your clients along their digital transformation.
This will be a diverse role as you will have the opportunity to work with a wide range of clients from ināhouse advertisers to agencies, across various industries, who will vary in their requirements and level of digital maturity. You will be involved during the sales process with new prospects, and be expected to project manage their successful onboarding!
You will contribute to training material, assist in building new processes and inform the strategy behind the services we look to deliver! You will be at the forefront of new innovations in search ad tech - helping to build propositions that delight our clients.
Key Outcomes- Deliver GMP platform & paid search support and digital maturity recommendations across a portfolio of ināhouse client teams & agencies.
- Providing reactive email + phone technical and troubleshooting support to queries relating to SA360.
- Providing bestāināclass strategic recommendations for clients seeking broader paid search support.
- Raising support tickets w/Google on client behalf & further escalation where required.
- Providing regular proactive platform and industry updates & recommendations to clients in monthly meeting format.
- Creation & ownership of technical and strategic platform roadmaps for clients.
- Providing adāhoc sessions & workshops relating to clients on request/where sold in on a range of topics & formats e.g. audiences, automation, audits etc.
- Act as an expert adviser across the wider business with demonstrable knowledge of PPC and Google Marketing Platform best practice.
- Deliver internal SA360 training/upskill sessions (& maintenance of materials).
- Provide internal support to the media activation teams across their portfolio of actively managed search accounts.
- Host internal SA360 dropāin and feature overview sessions.
- Provide proactive updates on Slack of any key feature updates.
- Provide strategic & technical guidance to internal teams across some of their larger clients.
- Ensure clients view Incubeta as a leading digital marketing partner.
- Client satisfaction remains high, as measured through scorecards & surveys.
- Understand challenges and spot opportunities for Incubeta solutions.
- Hold workshops, training, regular adāhoc support via retained hours.
- Inform & inspire in digital maturity - educating in advanced bidding & tech adoption.
- Ensure Google view Incubeta as a leading Google marketing sales partner.
- Maintain relationships with our key partner contacts at Google.
- Regular attendance in Googleāhosted webinars, office hours & events - with relevant updates communicated to wider Incubeta teams.
- Seek opportunities for new initiatives/betas/pilots and funded projects where possible.
- Supporting the creation and delivery of both internal & external platform training.
- Work with the wider business to ensure clients receive a professional service - delivered by a passionate, engaged and informed ad tech team.
- Lead & develop client accounts through upselling and crossāselling, working with the growth team to capitalise on opportunities.
- Support and advise the sales team with new prospects.
- Help build the brand through blogs, case studies, award entries and other collateral that positions Incubeta as an industry leader.
- Build and collaborate on new solutions & services in Search Ad Tech that delight our clients.
- Identify opportunities to upāsell our suite of proprietary 'Seamless' solutions.
- Collaborate on internal and external AIābased solutions that support our growing capability within this space.
- You will have inādepth knowledge of paid search execution & handsāon optimisation through Search Ads 360 and the wider GMP.
- You will have 5+ years PPC experience, across a range of verticals.
- You will be passionate about search ad technology and how it can shape digital marketing efforts.
- You will be focussed on technical detail, and have a passion for problem solving.
- You get excited seeing your recommendations come to light.
- You love learning new skills & sharing knowledge with others.
- You are proactive in providing more insight into industry updates internally and externally.
- You have experience running impactful training programmes.
- You excel at sustaining strong client relationships, and have strong, confident communication skills.
- You can work independently, and successfully prioritise your work based on organisational & team needs.
- You can take projects from ideation to execution to satisfaction autonomously.
Marketing Technology and AI in London employer: incuBeta Group
Contact Detail:
incuBeta Group Recruiting Team
StudySmarter Expert Advice š¤«
We think this is how you could land Marketing Technology and AI in London
āØTip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.
āØTip Number 2
Show off your skills! Create a portfolio showcasing your PPC projects and successes. This will give potential employers a taste of what you can do and set you apart from the competition.
āØTip Number 3
Be proactive! Donāt just wait for job openings to pop up. Reach out to companies you admire, even if theyāre not hiring. Express your interest and share how you can add value to their team.
āØTip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for the role right from the start.
We think you need these skills to ace Marketing Technology and AI in London
Some tips for your application š«”
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Technology and AI role. Highlight your PPC experience and how it aligns with our needs at StudySmarter. We want to see your passion for search ad technology shine through!
Showcase Your Expertise: Donāt hold back on sharing your hands-on experience with Search Ads 360 and the Google Marketing Platform. We love seeing specific examples of how you've solved problems or improved processes in your previous roles. This is your chance to impress us!
Be Personable: While professionalism is key, we appreciate a friendly tone in your application. Let your personality come through! Weāre looking for someone who can build strong client relationships, so showing your communication style is important.
Apply Through Our Website: We encourage you to submit your application directly through our website. Itās the best way for us to receive your details and ensures you donāt miss out on any updates from our team. Plus, it shows youāre keen to join us at StudySmarter!
How to prepare for a job interview at incuBeta Group
āØKnow Your Stuff
Make sure you brush up on your knowledge of Search Ads 360 and the Google Marketing Platform. Be ready to discuss specific features and how they can benefit clients. This role is all about providing strategic recommendations, so having real examples from your past experience will really impress.
āØShowcase Your Problem-Solving Skills
Prepare to share instances where you've tackled challenges in PPC campaigns. Think about how you identified issues, implemented solutions, and what the outcomes were. This will demonstrate your hands-on expertise and ability to guide clients through their digital transformation.
āØEngage with the Interviewers
Donāt just answer questions; engage in a conversation! Ask insightful questions about the companyās approach to client relationships and their vision for the future of ad tech. This shows your genuine interest and helps you assess if the company aligns with your values.
āØBe Ready to Discuss Training Experience
Since this role involves training clients and internal teams, be prepared to talk about your experience in creating and delivering training programmes. Highlight any successful workshops or sessions you've led, and how you tailored content to meet different audience needs.
