At a Glance
- Tasks: Lead innovative data integration strategies and enhance client marketing performance.
- Company: Dynamic agency focused on digital marketing and data integration.
- Benefits: Competitive salary, flexible benefits, and ongoing career development.
- Other info: Collaborative environment with opportunities for mentorship and innovation.
- Why this job: Shape the future of marketing with cutting-edge technology and diverse clients.
- Qualifications: Experience in product feeds, strong communication, and strategic thinking skills.
The Role
We’re looking for a Data Integration Director to lead the strategic development, innovation, and client delivery of our feed and product data offering across digital marketing channels. This role is designed to elevate feed management from a purely technical function into a commercially driven, strategic capability that powers performance across paid media, SEO, marketplaces, social commerce, and emerging AI-driven environments.
You’ll act as the bridge between technical feed execution and broader client marketing strategy, helping clients understand the true value of product data as a driver of growth across platforms including Google, Meta, TikTok, Pinterest, Microsoft, and beyond.
Working closely with Client Directors, technical developers, and activation teams, you’ll shape strategic roadmaps, lead innovation initiatives, and ensure feeds are embedded into wider business and marketing conversations rather than treated as an isolated technical task.
This is a fantastic opportunity for someone who enjoys combining technical expertise with commercial strategy, client leadership, innovation, and team development in a rapidly evolving digital landscape.
Key Responsibilities
Client Leadership
- Build strong, trusted relationships with senior client stakeholders and internal teams across Marketing Intelligence, Activation, and SEO
- Clearly communicate the strategic value of feeds and product data in a confident, commercially focused, and engaging way
- Translate complex technical feed work into clear business outcomes and actionable recommendations for clients
- Work closely with Client Directors to ensure feeds are integrated into wider client strategies and storytelling
- Act as the senior escalation point for feed strategy, implementation, and performance across client accounts
- Provide proactive updates, strategic recommendations, and innovation opportunities to clients
- Develop a deep understanding of client business objectives, product catalogues, operational challenges, and growth priorities
Feed Strategy & Data Integration
- Lead the development and implementation of strategic feed frameworks that support broader marketing and business goals
- Ensure feeds are optimised across multiple platforms including Google Merchant Center, Meta, TikTok, Pinterest, Microsoft, and emerging commerce channels
- Own strategic planning and testing roadmaps to identify opportunities for performance improvement and feed innovation
- Ensure technical feed hygiene and operational excellence while prioritising activity based on strategic and commercial impact
- Partner closely with developers and account teams to project manage tactical feed updates and enhancements effectively
- Review account activity regularly to ensure feed performance is maximised and aligned with best practices
- Contribute to the ongoing refinement and evolution of feed management best practices across the business
- Drive initiatives around real-time stock management, local inventory integrations, and connecting online and offline product data
- Analyse feed performance and product data trends to deliver actionable insights and recommendations
Innovation & Growth
- Define and champion the role of product feeds within an AI-driven marketing landscape, including AI Overviews, PMAX, and Advantage+ Shopping Campaigns
- Drive the evolution from a Google-first approach to a true multi-platform feed strategy tailored to each channel’s ecosystem
- Explore, test, and implement new feed technologies, tools, and automation opportunities
- Identify opportunities to improve efficiency, scalability, and performance through smarter feed architecture and workflows
- Support the development of innovative activation strategies that improve campaign performance and commercial outcomes
- Contribute strategic feed expertise to new business opportunities and client growth initiatives
- Stay ahead of industry trends, platform developments, automation capabilities, and emerging commerce technologies
Team Leadership
- Mentor, support, and develop team members across feed management and wider activation teams
- Design and deliver training programmes to improve feed knowledge and confidence across the business
- Foster a collaborative environment that encourages curiosity, experimentation, innovation, and cross-channel learning
- Provide clear feedback, guidance, and strategic direction to team members
- Ensure learnings, insights, and best practices are shared effectively across teams
- Support the continued development of internal processes, frameworks, and operational excellence
- Help build a culture of continuous learning and innovation within the Marketing Intelligence function
What We’re Looking For
- Strong experience working with product feeds, feed management platforms, and eCommerce data strategies
- Proven ability to develop and lead feed strategy across multiple digital marketing channels
- Strong understanding of Google Merchant Center, PMAX, Meta Commerce, TikTok Shop, Pinterest, Microsoft, and related ecosystems
- Excellent communication skills with the ability to translate technical detail into commercial impact
- Experience working closely with technical developers, activation teams, and senior client stakeholders
- Strong analytical and strategic thinking skills with a focus on performance improvement and innovation
- Experience mentoring or developing team members
- Commercial awareness with the ability to identify growth opportunities for clients and the wider business
- Strong understanding of automation, AI, and the evolving digital commerce landscape
- Highly organised with excellent project management and prioritisation skills
Why Join Us
- Play a leading role in shaping and evolving a growing data integration and feed management proposition
- Work across a diverse portfolio of ambitious clients and industries
- Lead innovation across AI, automation, product data, and multi-platform commerce strategies
- Collaborate with cross-functional teams across Marketing Intelligence, SEO, Paid Media, and Development
- Influence wider agency strategy and thought leadership around feeds and commerce
- Be part of a collaborative, forward-thinking, and high-performance digital team
Our Package
Salary
We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance‑related bonuses are also available.
Benefits
A flexible, credit‑based benefits package including healthcare, pension contributions, gym memberships, and more.
Policies
Forward‑thinking policies designed to support a high‑performance and balanced working culture.
Learning & Development
Dedicated in‑house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.
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Marketing Intelligence employer: Incubeta Group
Join a dynamic and innovative team as a Programmatic Manager, where you'll lead impactful strategies for a diverse range of clients while enjoying a flexible benefits package that prioritises your well-being. Our forward-thinking work culture fosters collaboration and continuous learning, providing ample opportunities for professional growth and development. With a focus on performance and innovation, this role offers the chance to shape the future of programmatic advertising in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incubeta Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incubeta Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incubeta Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Incubeta Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Intelligence
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incubeta Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incubeta Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incubeta Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incubeta Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incubeta Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incubeta Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
