Telematics Specialist-LBA

We are seeking a Telematics Specialist with strong strategic sales capability and a passion for building brand presence and market awareness. This role plays a critical part in driving LBA’s growth by identifying new business opportunities, nurturing relationships, and supporting revenue generation through targeted marketing initiatives.

The ideal candidate will be both commercially driven and creatively minded, capable of managing the full sales cycle while contributing to marketing activities that strengthen LBA’s visibility, credibility, and pipeline development.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and manage new business opportunities across UK government, police, and emergency services (blue light) organisations.
• Manage the end-to-end sales process in line with public-sector procurement requirements, from opportunity identification through contract award.
• Build and maintain effective relationships with key stakeholders, procurement teams, and operational decision-makers within public-sector bodies.
• Undertake structured needs analysis to understand operational, technical, and compliance requirements and align LBA solutions accordingly.
• Prepare, coordinate, and deliver compliant responses to RFPs, ITTs, RFQs, and other public-sector tender opportunities.
• Ensure all proposals, bids, and tender submissions meet procurement guidelines, contractual obligations, and governance standards.
• Coordinate internal subject-matter experts to support tender responses, presentations, and clarifications within a matrix environment.
• Support framework opportunities and call-off processes, including direct awards and mini-competitions where applicable.
• Develop and deliver sales presentations, demonstrations, and briefings tailored to public-sector audiences.
• Collaborate with account managers and specialists to solidify goal setting, audience building, messaging, and clearly defined success metrics required to execute marketing activities aimed at increasing awareness within government and blue light sectors, including events, campaigns, and sector-specific collateral.
• Develop relevant and meaningful value-proposition messaging for technology products and services.
• Manage and prepare lead lists from trade show and digital advertising programs.
• Perform market research and develop marketing materials to support sales and marketing deliverables required for product launch plans.
• Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and an impactful call-to-action.
• Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts.
• Manage customer newsletter calendar and deploy customer communications in collaboration with product teams.
• Provide analytics on campaign performance using Marketo analytics tools, including quarterly recaps of key activity success and lessons learned.
• Represent LBA at public-sector forums, industry events, and stakeholder meetings.
• Maintain accurate opportunity tracking, forecasting, and reporting through CRM systems in line with internal governance requirements.
• Monitor public-sector procurement pipelines, framework updates, and market activity to identify new opportunities.
• Achieve agreed revenue, growth, and performance objectives while maintaining compliance with public-sector standards.

AssetWorks is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.