Business Development Representative (EMEA) London, United Kingdom

Business Development Representative (EMEA) London, United Kingdom

Full-Time 37800 - 46200 £ / year (est.) No working from home possible
Incode

At a Glance

  • Tasks: Engage potential clients and create new business opportunities through innovative outreach strategies.
  • Company: Join Incode, a unicorn tech company revolutionising identity verification.
  • Benefits: Enjoy hybrid work, competitive salary, and the chance to shape the future of digital trust.
  • Other info: Collaborative environment with global impact and excellent growth opportunities.
  • Why this job: Be at the forefront of AI-driven identity solutions and make a real impact.
  • Qualifications: 3+ years in sales, strong communication skills, and a proactive mindset.

The predicted salary is between 37800 - 46200 £ per year.

POWER A WORLD OF TRUST

Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust. Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services.

We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up!

About Incode

Incode is a Series B unicorn rewriting how the world proves identity. Our AI-powered platform lets leading banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers such as Citi, AirBnB, Block, Chime, Sixt, and TikTok rely on Incode to power their identity verification and security. Recently named a leader in the Gartner® Magic Quadrant™ for Identity Verification, we’re scaling fast - and we’re looking for a Business Development Representative (BDR) to fuel our next stage of hypergrowth.

The Impact You’ll Make

As a Business Development Representative at Incode, you’ll be responsible for creating new business opportunities by engaging prospective customers across multiple channels. You will be one of the first points of contact between Incode and potential clients, helping introduce our identity and fraud prevention solutions to key decision-makers across enterprise organizations.

Success in this role requires a proactive outbound mindset, strong communication skills, and the ability to consistently generate pipeline through cold calling, email outreach, networking, and strategic prospecting. Your work will directly contribute to pipeline growth, revenue generation, and Incode’s continued expansion across key markets.

Location & Work Setup

This is a hybrid role based in our London office, with team members expected to work on-site two days per week (Wednesday and Thursday).

What You’ll Own & Drive

  • Outbound Prospecting - Generate qualified opportunities through cold calling, email outreach, LinkedIn engagement, and other prospecting channels.
  • Cold Calling Excellence - Consistently execute high-volume outbound calling activities and confidently engage prospective customers in live conversations.
  • Account Research & Prioritization - Identify high-potential target accounts and develop thoughtful outreach strategies tailored to key stakeholders.
  • Discovery & Qualification - Conduct initial conversations to understand business challenges, assess fit, and qualify opportunities for the sales team.
  • Pipeline Generation - Create and nurture opportunities that contribute directly to sales pipeline and revenue targets.
  • AI-Enabled Prospecting - Leverage AI tools and emerging technologies to improve prospecting efficiency, research, personalization, and productivity.
  • Event & Networking Engagement - Represent Incode at industry events, conferences, dinners, and networking opportunities to identify and develop new business relationships.
  • CRM Excellence - Maintain accurate records of prospect interactions, activities, and pipeline progression.
  • Sales Partnership - Collaborate closely with Account Executives and Sales Leadership to execute account strategies and maximize opportunity creation.

The Qualities That Set You Apart

  • Cold Calling Confidence - You enjoy picking up the phone and understand that meaningful conversations are the foundation of successful outbound sales.
  • Hunter Mentality - You are proactive, resilient, and motivated by creating opportunities rather than waiting for them to come to you.
  • AI-Forward Mindset - You actively embrace AI tools and continuously look for ways to improve productivity, research, and outreach effectiveness.
  • Executive Presence - You communicate clearly, confidently, and professionally when engaging with senior stakeholders.
  • Curious & Strategic - You combine high activity levels with thoughtful account research and personalized outreach.
  • Networking & Relationship Building - You are energized by meeting new people and comfortable representing the company at conferences, customer events, and industry gatherings.
  • Process-Driven Operator - You manage activity, pipeline, and follow-up with strong organization and attention to detail.
  • Collaborative Partner - You work effectively across Sales, Marketing, and Customer Success teams to achieve shared goals.

Your Background

  • 3+ years of experience in a BDR, SDR, or outbound sales role.
  • Demonstrated success generating pipeline through outbound prospecting and cold calling.
  • Strong verbal and written communication skills, with the ability to engage prospects confidently over the phone.
  • Experience using CRM and sales engagement platforms (e.g., Salesforce, HubSpot, Outreach, Salesloft, LinkedIn Sales Navigator).
  • Familiarity with AI tools and a willingness to incorporate them into daily workflows.
  • Comfortable attending industry events, conferences, and networking opportunities as part of pipeline generation efforts.
  • Experience in B2B SaaS, fintech, identity, cybersecurity, or related technology industries is preferred.

Why Incode?

  • Mission with Meaning - Shape how billions of people prove identity - safely, simply, and ethically.
  • Rocket-Ship Growth - Join at an inflection point where your strategies will compound in value for years.
  • Elite Team & Backing - Work a truly global with top engineers, designers, and investors who share your ambition to dominate a category.
  • Ownership & Autonomy - Operate like a founder with the resources of a unicorn.
  • Global Impact - Every program you launch will reverberate across industries and continents.

Ready to ignite the future of trust? Lead the narrative. Empower the field. Join Incode and turn innovation into unstoppable market momentum.

Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment. We take great pride in having an inclusive, diverse, and global team, and we are always looking for talented and passionate individuals from all backgrounds and walks of life. As part of our commitment to inclusion, we ensure that reasonable accommodations are available throughout the hiring process. If you require any accommodation due to a disability or specific need, please let our Talent Acquisition team know—we’ll do our best to support you.

We will only use your personal information concerning Incode’s application, recruitment, and hiring processes.

Business Development Representative (EMEA) London, United Kingdom employer: Incode

Incode is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to thrive in the fast-paced world of AI-powered solutions. With a strong emphasis on employee growth, you will have access to cutting-edge tools and resources while collaborating with industry leaders in a hybrid environment that balances flexibility and teamwork. Located in London, our team enjoys the vibrant city life alongside the opportunity to make a significant impact in a rapidly expanding unicorn company.

Incode

Contact Details:

Incode Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Business Development Representative (EMEA) London, United Kingdom

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like Business Development Representative (EMEA) London, United Kingdom at Incode, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Incode. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Representative (EMEA) London, United Kingdom. Sometimes, a personal touch can grab attention faster than a generic application!

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Incode:When writing your cover letter, make sure to tailor your message specifically for Incode. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Incode

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Incode that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Incode that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Incode’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.