At a Glance
- Tasks: Create engaging content to boost brand awareness and drive organic growth.
- Company: Join Inclusive Employers, the UK's leading organisation for workplace inclusion.
- Benefits: Flexible remote work, competitive salary, and a commitment to diversity.
- Other info: Dynamic role with opportunities for creativity and professional growth.
- Why this job: Make a real impact in promoting inclusion and diversity through innovative content.
- Qualifications: Experience in B2B content marketing and strong analytical skills required.
The predicted salary is between 39000 - 45500 £ per year.
Thank you for considering joining Inclusive Employers. Below is information to help you decide whether to apply.
Salary: £45K – £50k p.a.
Base: Remote/Hybrid – London area (must commute to London office ~2 days per week)
Working pattern: Full‐Time (Flexible options available)
Disability confident employer: guaranteed interview scheme for disabled applicants meeting minimum role requirements
Eligibility: Must be eligible to work in the UK
We strongly encourage applications from minority groups and all community sections.
About Inclusive Employers: As the UK's first and leading cross‐sector membership organisation, we support employers in building inclusive workplaces and diverse workforces. We deliver training, consultancy, and member services, and promote innovation and inclusion across the business sector.
Job Purpose: Content Marketing Manager – Building brand awareness and trusted thought leadership for Inclusive Employers. You will develop ABM‐aligned content, drive organic growth, and collaborate across marketing and sales teams.
Key Responsibilities:
- Own and deliver the content strategy across the buyer journey – awareness, consideration, decision.
- Create SEO and AEO optimised content in blogs, whitepapers, guides, LinkedIn posts, email nurture, webinars.
- Develop and manage keyword, SEO, and AEO strategy for organic visibility and traffic growth.
- Plan and deliver thought‐leadership webinars, managing full lifecycle – promotion, event, post‐event reporting.
- Manage corporate LinkedIn presence – daily posting of articles, carousels, polls, videos, commentary.
- Ensure all content reflects brand voice and aligns with customer insight from social listening.
- Support ABM pilot – create sector‐specific, persona‐based content tailored for targeted outreach.
- Collaborate with Digital Marketing Manager to align SEO content with PPC, retargeting, and campaign performance data.
- Use AI tools (Claude, ChatGPT, Jasper, HubSpot AI, SurferSEO) to enhance ideation, keyword research, and production while maintaining editorial quality.
- Report and track ROI and performance of content activity – engagement, organic traffic, MQL influence, pipeline contribution metrics linking outputs to lead generation and revenue outcomes.
- Manage freelance writers or content partners when needed to scale output efficiently.
Requirements:
- Track record of delivering measurable results and organic growth through B2B content marketing, ideally in consulting, training, or professional services sectors.
- Strong analytical mindset – comfortable delivering to KPIs, interpreting data, and translating insights into actions.
- Strong writing and editing skills – solid understanding of on‐page SEO, AEO, keyword optimisation, and content structuring for search intent.
- Experience managing LinkedIn content strategies and developing thought‐leadership campaigns that deliver tangible results.
- Good working knowledge of SEO tools (SEMrush, Ubersuggest, Ahrefs, Google Search Console) and analytics dashboards.
- Skilled in using AI writing and optimisation tools (Claude, ChatGPT, Jasper, SurferSEO, HubSpot AI) to enhance efficiency and insight.
- Experience implementing ABM principles and strategy – persona mapping, account clustering, industry positioning, sales alignment.
- Experience using HubSpot for content planning, email campaigns, and performance tracking.
Person Specification – Personal Attributes:
- Able to work independently and relish freedom to create new ideas and lead from the front.
- Creative and analytical – balance storytelling with data‐led optimisation.
- Naturally curious about customer challenges, market trends, and new content formats.
- Experienced and competent in using AI tools to enhance creativity, productivity, and SEO precision.
- Confident communicator who translates technical or specialist topics into accessible, high‐impact narratives.
- Collaborative, well‐organised – manage multiple content streams and deadlines.
- Passionate about building brand authority through consistent, high‐quality content.
- Target‐driven with ability to track, analyse and report on performance of content marketing strategy, demonstrate ROI and refine approach.
- Strong growth mindset – always looking for opportunities for marginal improvements, thriving in testing and learning culture and passionate about proving impact.
How To Apply: Please click apply and attach your CV. You will be invited to answer application questions and a cover letter is not required. The CV should clearly align with the requirements of the role at Inclusive Employers.
Closing Date: 5pm Friday 30th January 2026 (we reserve the right to close early if necessary). Interview date: February 2026.
Content Marketing Manager - Inclusion and Diversity in London employer: Inclusive Employers
Inclusive Employers is an exceptional employer that champions diversity and inclusion, offering a flexible remote/hybrid working environment based in the London area. With a strong commitment to employee growth, we provide opportunities for professional development through innovative training and consultancy services, fostering a collaborative culture where creativity and analytical thinking thrive. Join us to make a meaningful impact while enjoying a supportive workplace that values every voice and perspective.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Manager - Inclusion and Diversity in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Inclusive Employers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Inclusive Employers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Inclusive Employers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Inclusive Employers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing Manager - Inclusion and Diversity in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Inclusive Employers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Inclusive Employers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Inclusive Employers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Inclusive Employers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Inclusive Employers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Inclusive Employers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
