Content Marketing Manager - Inclusion and Diversity in London

Thank you for considering joining Inclusive Employers. Below is information to help you decide whether to apply.

Salary: £45K – £50k p.a.

Base: Remote/Hybrid – London area (must commute to London office ~2 days per week)

Working pattern: Full‐Time (Flexible options available)

Disability confident employer: guaranteed interview scheme for disabled applicants meeting minimum role requirements

Eligibility: Must be eligible to work in the UK

We strongly encourage applications from minority groups and all community sections.

About Inclusive Employers: As the UK's first and leading cross‐sector membership organisation, we support employers in building inclusive workplaces and diverse workforces. We deliver training, consultancy, and member services, and promote innovation and inclusion across the business sector.

Job Purpose: Content Marketing Manager – Building brand awareness and trusted thought leadership for Inclusive Employers. You will develop ABM‐aligned content, drive organic growth, and collaborate across marketing and sales teams.

Key Responsibilities:

• Own and deliver the content strategy across the buyer journey – awareness, consideration, decision.
• Create SEO and AEO optimised content in blogs, whitepapers, guides, LinkedIn posts, email nurture, webinars.
• Develop and manage keyword, SEO, and AEO strategy for organic visibility and traffic growth.
• Plan and deliver thought‐leadership webinars, managing full lifecycle – promotion, event, post‐event reporting.
• Manage corporate LinkedIn presence – daily posting of articles, carousels, polls, videos, commentary.
• Ensure all content reflects brand voice and aligns with customer insight from social listening.
• Support ABM pilot – create sector‐specific, persona‐based content tailored for targeted outreach.
• Collaborate with Digital Marketing Manager to align SEO content with PPC, retargeting, and campaign performance data.
• Use AI tools (Claude, ChatGPT, Jasper, HubSpot AI, SurferSEO) to enhance ideation, keyword research, and production while maintaining editorial quality.
• Report and track ROI and performance of content activity – engagement, organic traffic, MQL influence, pipeline contribution metrics linking outputs to lead generation and revenue outcomes.
• Manage freelance writers or content partners when needed to scale output efficiently.

Requirements:

• Track record of delivering measurable results and organic growth through B2B content marketing, ideally in consulting, training, or professional services sectors.
• Strong analytical mindset – comfortable delivering to KPIs, interpreting data, and translating insights into actions.
• Strong writing and editing skills – solid understanding of on‐page SEO, AEO, keyword optimisation, and content structuring for search intent.
• Experience managing LinkedIn content strategies and developing thought‐leadership campaigns that deliver tangible results.
• Good working knowledge of SEO tools (SEMrush, Ubersuggest, Ahrefs, Google Search Console) and analytics dashboards.
• Skilled in using AI writing and optimisation tools (Claude, ChatGPT, Jasper, SurferSEO, HubSpot AI) to enhance efficiency and insight.
• Experience implementing ABM principles and strategy – persona mapping, account clustering, industry positioning, sales alignment.
• Experience using HubSpot for content planning, email campaigns, and performance tracking.

Person Specification – Personal Attributes:

• Able to work independently and relish freedom to create new ideas and lead from the front.
• Creative and analytical – balance storytelling with data‐led optimisation.
• Naturally curious about customer challenges, market trends, and new content formats.
• Experienced and competent in using AI tools to enhance creativity, productivity, and SEO precision.
• Confident communicator who translates technical or specialist topics into accessible, high‐impact narratives.
• Collaborative, well‐organised – manage multiple content streams and deadlines.
• Passionate about building brand authority through consistent, high‐quality content.
• Target‐driven with ability to track, analyse and report on performance of content marketing strategy, demonstrate ROI and refine approach.
• Strong growth mindset – always looking for opportunities for marginal improvements, thriving in testing and learning culture and passionate about proving impact.

How To Apply: Please click apply and attach your CV. You will be invited to answer application questions and a cover letter is not required. The CV should clearly align with the requirements of the role at Inclusive Employers.

Closing Date: 5pm Friday 30th January 2026 (we reserve the right to close early if necessary). Interview date: February 2026.