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- Tasks: Drive digital growth and customer acquisition through optimising paid performance campaigns.
- Company: Join an innovative, globally expanding organisation transforming the beauty industry.
- Benefits: Enjoy a company pension, employee discounts, free parking, and opportunities for progression.
- Why this job: Be part of a passionate team in a dynamic digital marketing environment with real impact.
- Qualifications: Proven experience in paid media, strong technical skills, and a strategic mindset required.
- Other info: Work closely with a talented design team to enhance campaign visuals.
The predicted salary is between 20000 - 28000 £ per year.
Performance Marketing Executive
Full-time Permanent
Salary: 25- 28k
Inclusion IQ are delighted to be supporting our client, an innovative, globally expanding organisation transforming the beauty industry. With a passion for innovation and a commitment to excellence, our client is seeking a talented and results-driven Performance Marketing Executive to join their fast-paced team. This is a fantastic opportunity to develop your skills in a dynamic digital marketing environment and contribute to the success of a passionate brand.
If you\’re passionate about driving online visibility, customer acquisition, and contributing to a rapidly expanding company, this is the role for you!
Role: Driving Digital Growth & Customer Acquisition
As the Performance Marketing Executive, you\’ll be pivotal in scaling the company\’s eCommerce channel and driving significant online sales by
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Leading the charge in optimizing paid performance campaigns across Meta Ads (Facebook Ads, Instagram Ads), TikTok Ads, and Google Ads (Search Ads, Display Ads, Shopping Ads), driving impactful results and maximizing ROI.
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Partnering closely with the Marketing Manager to strategically allocate media spend and achieve ambitious business objectives, focusing on customer acquisition cost (CAC) and conversion rates.
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Sparking creativity by briefing and optimising compelling campaign visuals alongside our talented in-house design team, enhancing ad creative and engagement.
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Uncovering new possibilities, digital marketing trends, and launching agile \’test-and-learn\’ initiatives to supercharge Conversion Rate Optimization (CRO) and identify new growth channels.
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Delivering your strategic vision and being able to present weekly performance reports with key marketing analytics and actionable insights.
Person: Your Expertise in Paid Media & Digital Strategy
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Proven experience as a Paid Media Specialist or Performance Marketing Executive with direct, hands-on expertise across Meta Ads, TikTok Ads, and Google Ads.
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A test-and-learn mindset and a genuine interest in uncovering opportunities for campaign growth and A/B testing.
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Strong technical skills in areas like keyword analysis, bid strategies, audience targeting, and UTM tagging.
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Experience managing a significant digital advertising budget and demonstrating strong budget management skills.
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Deep understanding of the digital customer journey and full-funnel marketing.
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Proficiency with paid ads tools including Google Analytics, Google Ads Editor, Meta Ads Manager, TikTok Ads Manager, and Triple Whale.
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A strategic, detail-oriented, and results-focused individual with excellent communication skills, capable of presenting marketing performance clearly.
Benefits:
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Company pension
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Employee discount
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Free parking
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Employee progression L&D
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Store discount
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Performance Marketing Executive employer: Inclusion IQ LTD
Contact Detail:
Inclusion IQ LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially around Meta Ads, TikTok Ads, and Google Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the role and the industry.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in performance marketing. Engaging with them can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on in the past, focusing on your contributions and the results achieved. Being able to articulate your hands-on experience will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you measure success in performance marketing. Understanding key metrics like CAC and conversion rates will demonstrate your strategic mindset and readiness for the role.
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with Meta Ads, TikTok Ads, and Google Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention your test-and-learn mindset and any innovative campaigns you've led.
Showcase Your Technical Skills: Clearly outline your technical skills related to paid media and digital strategy. Include your proficiency with tools like Google Analytics and Meta Ads Manager, as these are crucial for the role.
Prepare for the Interview: If invited for an interview, be ready to discuss your previous campaigns in detail. Prepare to present your understanding of the digital customer journey and how you can contribute to the company's growth.
How to prepare for a job interview at Inclusion IQ LTD
✨Showcase Your Paid Media Expertise
Be prepared to discuss your hands-on experience with Meta Ads, TikTok Ads, and Google Ads. Highlight specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability and understanding of performance marketing.
✨Demonstrate a Test-and-Learn Mindset
Share examples of how you've implemented A/B testing or other experimental approaches in your previous roles. Discuss what you learned from these initiatives and how they contributed to campaign growth. This shows your proactive approach to optimisation.
✨Understand the Digital Customer Journey
Familiarise yourself with the full-funnel marketing concept and be ready to explain how you would apply this knowledge to enhance customer acquisition. Discuss how different stages of the journey influence your marketing strategies and decisions.
✨Prepare for Data-Driven Discussions
Since the role involves presenting weekly performance reports, practice explaining key marketing analytics clearly and concisely. Be ready to discuss metrics like customer acquisition cost (CAC) and conversion rates, and how you would use these insights to inform future campaigns.
