At a Glance
- Tasks: Lead user acquisition strategies for online sports betting and igaming clients.
- Company: Incline Gaming, a dynamic marketing service provider in Farringdon, London.
- Benefits: Competitive salary, hybrid work, and continuous learning opportunities.
- Other info: Join a collaborative team and thrive in a fast-paced global environment.
- Why this job: Make a real impact in a fast-growing industry with innovative marketing strategies.
- Qualifications: Experience in user acquisition and performance marketing across major platforms.
The predicted salary is between 50000 - 65000 £ per year.
About Incline Gaming: Incline delivers marketing services tailored to the online casino and sports betting operators. Based in our Farringdon, London office, you will lead our partnerships in EMEA.
Why This Role Matters: As a Performance Marketing Manager (User Acquisition), you will acquire users for Incline’s growing portfolio of clients focused on the rapidly growing online sports betting and igaming industry, while leveraging Facebook, Google, Apple and other self‑serve programmatic ad platforms to scale our UA efforts. We’re looking for a proactive, organised professional with excellent communication skills and a passion for marketing to join our team.
What You’ll Do:
- Strategy & Planning: Define and execute user acquisition strategy aligned with business and partner goals. Plan channel mix, budgets, and performance targets. Identify growth opportunities, new channels, and testing priorities.
- Execution & Optimization: Execute and oversee paid acquisition campaigns across Meta, Google, Apple Search Ads, and other networks. Own creative testing, bid strategy, targeting, and optimisation. Troubleshoot under‑performance and scale winning campaigns.
- Reporting & Analysis: Monitor performance against CPI, CPA, ROAS, LTV, and payback targets. Produce accurate daily, weekly, and monthly reporting. Translate performance data into actionable insight.
- Internal Collaboration: Collaborate with cross‑functional teams to align UA strategy with overall business goals. Provide guidance and support to channel partners and internal stakeholders.
What You’ll Need:
- Proven experience leading UA strategy and scaling performance marketing.
- Hands‑on expertise in Meta, Google, Apple and other UA channels.
- Strong understanding of down‑funnel metrics (CTR, CVR, CPI, ARPU, Retention, LTV).
- Strong knowledge of marketing technology, particularly tagging and tracking.
- Agency or multi‑market experience is a plus.
- Casino and Sportsbook experience preferred.
- Ability to thrive in a fast‑paced, global environment.
Why Join Incline?: A dynamic work environment in a fast‑growing company. Hybrid Work – 2 days minimum in office. Opportunities to make a significant impact on business growth. Competitive salary and benefits package. Continuous learning and professional development opportunities.
Performance Marketing Manager (User Acquisition) employer: Incline
Incline Gaming is an exceptional employer, offering a dynamic work environment in the heart of Farringdon, London, where you can make a significant impact on the rapidly growing online sports betting and igaming industry. With a strong focus on continuous learning and professional development, employees benefit from a competitive salary and a hybrid work model that promotes work-life balance. Join us to thrive in a fast-paced setting while collaborating with talented professionals who share your passion for marketing.
