At a Glance
- Tasks: Drive user acquisition for exciting clients in the online sports betting and igaming industry.
- Company: Join a fast-growing company with a dynamic work environment.
- Benefits: Enjoy a competitive salary, hybrid work, and continuous learning opportunities.
- Other info: Thriving in a fast-paced global environment is key to success here.
- Why this job: Make a real impact on business growth while mastering performance marketing.
- Qualifications: Experience in user acquisition strategy and hands-on expertise in major ad platforms.
The predicted salary is between 50000 - 65000 £ per year.
As a Performance Marketing Manager (User Acquisition), you will acquire users for Incline’s growing portfolio of clients focused on the rapidly growing online sports betting and igaming industry, while leveraging Facebook, Google, Apple and other self-serve programmatic ad platforms to scale our UA efforts. We’re looking for a proactive, organised professional with excellent communication skills and a passion for marketing to join our team.
What You’ll Do
- Strategy & Planning: Define and execute user acquisition strategy aligned with business and partner goals. Plan channel mix, budgets, and performance targets. Identify growth opportunities, new channels, and testing priorities.
- Execution & Optimization: Execute and oversee paid acquisition campaigns across Meta, Google, Apple Search Ads, and other networks. Own creative testing, bid strategy, targeting, and optimisation. Troubleshoot under-performance and scale winning campaigns.
- Reporting & Analysis: Monitor performance against CPI, CPA, ROAS, LTV, and payback targets. Produce accurate daily, weekly, and monthly reporting. Translate performance data into actionable insight.
- Internal Collaboration: Monitor performance against CPI, CPA, ROAS, LTV, and payback targets. Produce accurate daily, weekly, and monthly reporting. Translate performance data into actionable insight.
What You’ll Need
- Proven experience leading UA strategy and scaling performance marketing.
- Hands-on expertise in Meta, Google, Apple and other UA channels.
- Strong understanding of down-funnel metrics (CTR, CVR, CPI, ARPU, Retention, LTV).
- Strong knowledge of marketing technology, particularly tagging and tracking.
- Agency or multi-market experience is a plus.
- Casino and Sportsbook experience preferred.
- Ability to thrive in a fast-paced, global environment.
Why Join Incline?
- A dynamic work environment in a fast-growing company.
- Hybrid Work - 2 days minimum in office.
- Opportunities to make a significant impact on business growth.
- Competitive salary and benefits package.
- Continuous learning and professional development opportunities.
Performance Marketing Manager in London employer: Incline Gaming Marketing
Incline offers an exciting opportunity for a Performance Marketing Manager to thrive in a dynamic and fast-growing environment within the online sports betting and igaming industry. With a hybrid work model, competitive salary, and a strong focus on continuous learning and professional development, employees are empowered to make a significant impact on business growth while enjoying a collaborative and innovative work culture.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incline Gaming Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incline Gaming Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incline Gaming Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Incline Gaming Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incline Gaming Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incline Gaming Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incline Gaming Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incline Gaming Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incline Gaming Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incline Gaming Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
