At a Glance
- Tasks: Lead CRM efforts to boost player engagement and revenue through innovative campaigns.
- Company: Fast-growing online gaming company based in London.
- Benefits: Competitive salary, hybrid work, and continuous learning opportunities.
- Other info: Collaborate with diverse teams and optimise player experiences.
- Why this job: Make a real impact on business growth in a dynamic environment.
- Qualifications: Experience in CRM management and strong analytical skills required.
The predicted salary is between 35000 - 50000 £ per year.
- Job type: Full time
- Job location: London, UK
We are seeking a highly skilled CRM Manager based in our London office to lead and optimize our CRM efforts across online casino and sportsbook clients.
This role is integral to driving player engagement, retention, and revenue through innovative lifecycle campaigns, data‑driven strategies, and comprehensive CRM operations.
The ideal candidate will have a deep understanding of promotional strategies and CRM best practices.
Key Responsibilities
- Design and implement promotional strategies to maximize engagement and lifetime value.
- Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in‑app messaging.
- Analyze campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
- Prepare regular reports to track progress and inform future strategies.
- Develop tailored lifecycle models to optimize player onboarding, retention, upsell, cross‑sell, and reactivation.
- Set up and manage automated campaigns triggered by player behaviors.
- Utilize predictive analytics to identify at‑risk players and implement targeted retention tactics.
- Design and optimize customer lifecycle journeys, player segmentation, and VIP programs.
Qualifications
- Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
- Strong understanding of player behavior, lifecycle management, and promotional strategies.
- Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and collaboration skills to work effectively with internal and external stakeholders.
What We Offer
- A dynamic work environment in a fast‑growing company.
- Hybrid work – 3 days minimum in office.
- Opportunities to make a significant impact on business growth.
- Competitive salary and benefits package.
- Continuous learning and professional development opportunities.
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CRM Manager – EMEA in London employer: Incline Gaming Marketing
Incline offers an exciting opportunity for a Performance Marketing Manager to thrive in a dynamic and fast-growing environment within the online sports betting and iGaming industry. With a hybrid work model, competitive salary, and a strong focus on continuous learning and professional development, employees can make a significant impact while enjoying a supportive and innovative work culture that values proactive contributions and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager – EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Incline Gaming Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Incline Gaming Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Incline Gaming Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Incline Gaming Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager – EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Incline Gaming Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Incline Gaming Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Incline Gaming Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Incline Gaming Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Incline Gaming Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Incline Gaming Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
