Senior Marketing Lead for Events & Growth (Hybrid, London)

An exciting role has opened at the Arc Network on our financial services portfolio for leading brands including Investment Week, Professional Pensions, COVER and more. The Arc Network connects business communities wherever, whenever, and however, people need to come together to meet, network, learn, and grow their businesses.

The role will be focused on all aspects of marketing, including events, awards, memberships and commercial lead generation. The Marketing Manager will also be involved in responsibilities for the overall brand position. They will work closely with the Group Marketing Director and cross-departments to deliver events and other projects. You will need to be proactive, efficient, organized and target driven. You will also need to be able to manage other marketers. The role will suit an experienced marketer who is keen to put their marketing skills to the test and help grow successful brands. You’ll be joining a fun, supportive, and hardworking wider marketing team where ideas are welcome, creativity is encouraged, and support is given.

To be successful in this role you will need to have at least four years of experience within a marketing role, looking to take your next step up to the senior level. You will also have strong attention to detail and writing skills, as well as being used to working with key stakeholders.

What you will be doing:

• Managing the day-to-day marketing of events (a mixture of conferences, webinars, roundtables and awards) on the financial services brands using the full marketing mix.
• Managing the day-to-day marketing of the brands to increase social following, free / paid membership numbers, website traffic.
• Marketing campaigns to generate leads to the sales team for events and other products/services and monitor progress via Salesforce.
• Executing marketing plans, producing high quality, response-driven marketing campaigns that integrate online and offline marketing activities.
• Managing the leads, and monitor the progress of the telesales support on events and awards campaigns.
• Liaising with relevant departments internally to ensure effective marketing of events - sales, operations, editorial, design, customer services.
• Ensuring content is current, accurate and relevant across our website and event collateral.
• Managing social media networks including LinkedIn; promoting the groups to ensure growth as well as managing content and PPC.
• Closely monitor and report registrations versus target on all events, updating central sheets to ensure accurate financial reporting at group level.
• Regular monitoring and reporting of marketing spend against budget.
• Attend events and assist with registration and other logistical activities.
• Manage at least one team member.

What we value:

• Any experience of the financial services industry would be advantageous but not essential.
• 4 years prior marketing events experience.
• Organised and self-motivated with lots of energy and enthusiasm to hit and exceed targets.
• Excellent attention to detail.
• Excellent verbal and written communication skills.
• Capable of multi-tasking and prioritising.

As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We are proud members of Inclusive Employers and the Living Wage Foundation.