At a Glance
- Tasks: Lead exciting marketing campaigns for top financial brands and manage engaging events.
- Company: Join the dynamic Arc Network in Covent Garden, London.
- Benefits: Enjoy a hybrid work pattern, competitive salary, and opportunities for growth.
- Other info: Be part of an inclusive team that values diversity and creativity.
- Why this job: Make an impact in the financial services sector while developing your marketing skills.
- Qualifications: 4+ years in marketing with strong organisational and communication skills.
The predicted salary is between 40000 - 50000 £ per year.
An exciting role has opened at the Arc Network on our financial services portfolio for leading brands including Investment Week, Professional Pensions, COVER and more. The Arc Network connects business communities wherever, whenever, and however, people need to come together to meet, network, learn and grow their businesses. The role will be focused on all aspects of marketing, including events, awards, memberships and commercial lead generation. The Marketing Manager will also be involved in responsibilities for the overall brand position. They will work closely with the Group Marketing Director and cross-departments to deliver events and other projects. The ideal candidate is proactive, efficient, organised, and target-driven, with experience managing other marketers.
What you will be doing:
- Managing the day-to-day marketing of events (conferences, webinars, roundtables, or awards) for financial services brands using the full marketing mix.
- Managing the day-to-day marketing of the brands to increase social following, free/paid membership numbers and website traffic.
- Marketing campaigns to generate leads for the sales team for events and other products/services, monitoring progress via Salesforce.
- Executing marketing plans and producing high-quality, response-driven marketing campaigns that integrate online and offline marketing activities.
- Managing leads and monitoring the progress of the telesales support on events and awards campaigns.
- Liaising with relevant departments (sales, operations, editorial, design, customer services) to ensure effective marketing of events.
- Ensuring content is current, accurate and relevant across the website and event collateral.
- Managing social media networks including LinkedIn; promoting the brands and managing content and PPC.
- Closely monitoring and reporting registrations versus target on all events, updating central sheets for accurate financial reporting at group level.
- Regular monitoring and reporting of marketing spend against budget.
- Attending events and assisting with registration and other logistical activities.
- Managing at least one team member.
Qualifications:
- Any experience in the financial services industry would be advantageous but not essential.
- At least four years of prior marketing events experience.
- Organised, self-motivated, energetic and enthusiastic to hit and exceed targets.
- Excellent attention to detail.
- Excellent verbal and written communication skills.
- Capable of multi-tasking and prioritising.
As an equal opportunity employer we hire, develop and retain the best people regardless of their social background, age, sex, ethnicity, religion/belief or disability, and to make use of their talents. We are proud members of Inclusive Employers and the Living Wage Foundation.
Marketing Manager employer: Incisive Media
The Arc Network is an exceptional employer located in the vibrant Covent Garden area of London, offering a dynamic work environment that fosters creativity and collaboration. With a strong commitment to employee development, we provide ample opportunities for growth and advancement within the marketing field, alongside a hybrid work pattern that promotes work-life balance. Our inclusive culture and focus on meaningful connections make us a rewarding place to build your career in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the financial services sector. You never know who might be looking for a Marketing Manager just like you!
✨Tip Number 2
Show off your skills on social media! Use platforms like LinkedIn to share your marketing insights and successes. Engage with relevant content and connect with potential employers or colleagues in the industry.
✨Tip Number 3
Don’t just apply – follow up! After submitting your application through our website, drop a quick email to express your enthusiasm for the role. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think of ways you can contribute. Being well-prepared will help you stand out as a proactive candidate!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in managing events and campaigns, especially in the financial services sector if you have it. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your ability to hit and exceed targets.
Show Off Your Communication Skills:Since excellent verbal and written communication skills are key for this role, make sure your application reflects that. Keep your language clear and concise, and don’t forget to proofread for any sneaky typos!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Incisive Media
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix, especially as it relates to events and lead generation. Brush up on your knowledge of online and offline strategies, and be ready to discuss how you’ve successfully integrated these in past roles.
✨Showcase Your Team Management Skills
Since the role involves managing at least one team member, come prepared with examples of how you've led a team in previous positions. Highlight your approach to motivating others and achieving targets together.
✨Be Data-Driven
Familiarise yourself with tools like Salesforce and be ready to talk about how you’ve used data to monitor campaign performance. Discuss specific metrics you’ve tracked and how they influenced your marketing decisions.
✨Engage with Current Trends
Stay updated on the latest trends in financial services marketing and social media strategies, particularly on platforms like LinkedIn. Bring insights to the table about what’s working now and how you can apply that knowledge to enhance the brand's presence.
