Brand & Marketing Designer in Milton Keynes

Brand & Marketing Designer

We’re hiring an experienced Brand & Marketing Designer to lead the quality, consistency, and pace of design across Incentivesmart and our 1UP brand. This is a hands-on role for an experienced, agency-trained designer who can take a brief (or write one), run with it independently, and deliver work that strengthens our brands, supports growth and helps us show up with confidence across every marketing and sales channel, from social and sales proposals to exhibitions, product launches and our websites. From first concept to final asset, you’ll ensure what we put into the world is intentional, well-crafted, and unmistakably us, with a sharp eye for what’s current, what’s effective, and how emerging trends (yes, even TikTok ones) can be intelligently adapted for B2B without ever diluting the brand.

Salary: £35,000 - £40,000 per annum.
Benefits: 25 days holiday (increasing with service up to 30 days) + Bank Holidays, bonus scheme, pension and retail discounts, health and wellness perks, Internal reward and recognition programme, option to join Vitality private healthcare programme, training and career progression
Location: Incentivesmart Ltd, Unity Place, 200 Grafton Gate, Milton Keynes, MK9 1UP
Role Type: Full Time / Permanent / 9-5:30 / Monday – Friday / Hybrid Working Options*
Reporting To: Head of Marketing

Key Responsibilities:

What You’ll Be Working On

• Incentivesmart brand & social: campaign concepts and always-on social content, LinkedIn ads, emails and digital mailers that build awareness and drive engagement.

• Sales material & client proposals: pitch decks, proposals, business cases, case studies and sales enablement tools that help our sales team win, and help prospects win internal sign-off.

• 1UP product branding & launch: developing and evolving the 1UP brand and visual identity, and creating the launch and seasonal campaigns that take it to market.

• Exhibitions & events: stand design, banners, printed collateral and event materials, managed through to print and production.

• Website branding: visual design for web pages, landing pages and digital assets, working with developers to bring designs to life.

• Content marketing: white papers, guides, infographics and blog imagery that turn our expertise into assets people want to download.

Creation & Planning

• Own design delivery end to end across both brands, working autonomously to prioritise, plan and manage multiple projects and deadlines at once.

• Take ideas from early concept through to polished execution, managing timelines, stakeholder feedback, and iteration to keep work moving at pace.

• Shape and challenge briefs with the marketing and sales teams, bringing campaign ideas and creative solutions rather than simply responding to requests.

• Spot opportunities by blending customer insight, market trends, and creative instinct to keep assets fresh, relevant, and engaging.

• Manage external suppliers such as printers, exhibition contractors, photographers and freelancers, so work lands on brief, on time and on budget.

• Present and explain your creative thinking confidently to senior stakeholders.

Brand & Visual Identity

• Act as brand custodian for Incentivesmart and 1UP, owning how each brand looks, sounds, and feels across all content and channels.

• Create and maintain brand guidelines, templates and asset libraries so the wider business can produce on-brand work with confidence.

• Sense-check and refine content and assets produced across the business to ensure alignment with brand standards.

• Proactively evolve our brand expression over time, keeping it modern, distinctive, and relevant as the business grows.

• Ensure all creative output consistently reflects our brand voice, positioning, and personality.

• Champion visual storytelling, turning complex ideas into simple, compelling, “wow-factor” assets that support faster stakeholder sign-off.

Bonus Skills (Nice-to-Haves)

• Experience in video, interviews, or podcasts, turning ideas into dynamic multimedia storytelling.

• Experience with podcast or video editing tools (Premiere Pro, Audacity, Descript, etc.).

• Motion graphics or animation skills for social and digital (After Effects or similar).

• Curious about AI tools and how they can strengthen creative output and workflows.

• Copy-confident (ChatGPT is allowed).

• Experience in B2B, SaaS, loyalty, reward or employee engagement.

You’ll Thrive in This Role if You…

• Have senior-level design skills (Adobe Creative Suite is your happy place) and a strong curiosity for UX.

• Are a self-starter who is comfortable working autonomously, managing your own workload and making confident creative decisions without close supervision.

• Care deeply about brand consistency and evolution, knowing when to protect it and when to push it forward.

• Enjoy working at pace and take pride in shipping high-quality work efficiently, and are naturally organised, because great creative still needs structure behind the scenes.

• Stay curious, keep an eye on what’s trending, and never stop experimenting across design and content.

Required Skills & Experience

• A minimum of 5 years’ experience as a graphic, brand or marketing designer.

• Agency experience is essential: you’re used to juggling multiple briefs, brands and deadlines, and working to a high standard with autonomy.

• Proven experience developing or evolving brand identities, including product or brand launches.

• Expert in Adobe Creative Suite (InDesign, Illustrator, Photoshop), with working knowledge of Figma.

• Confident creating polished PowerPoint decks, proposals and templates.

• Experience designing for print and large format, including exhibitions and events, and preparing print-ready artwork.

• Experience designing for web and digital, including landing pages, email and social.

• A portfolio demonstrating strong design across formats: brand identity, campaigns, social, sales enablement and proposals, exhibitions and web.

About Incentivesmart

Incentivesmart are on a mission to help ambitious businesses build more #RewardingRelationships with their employees and customers. Our multi-tenant SaaS platform hosts B2B loyalty programmes for a diverse client base of international brands. We are a values-driven business with an outstanding culture with a friendly and helpful approach, evidenced by an eNPS score of +80. Incentivesmart has the foundations of a well-established company, the culture and passion of a start-up, and seriously ambitious growth plans for the coming years. You will be an important member of a growing and highly motivated team.

Our Values

Our values are our DNA and we embed them in everything we do. They shape how we recruit, train and reward Incentivesmarties. They are who we are, and who we aspire to be. They shape our kickass team where no-one is a passenger; every person plays an integral part in the mission. Incentivesmarties are our biggest asset. The values don't stop at our front-door either, they are a framework for how we treat our customers, partners and suppliers; in fact everyone we deal with. This year we have won multiple awards for our culture from Great Places to Work.

Interested? We’d love to hear from you!

*Incentivesmart is committed to being a flexible employer and recognises the importance of maintaining a healthy work/life balance. We offer hybrid working options, once the initial training period is complete.