At a Glance
- Tasks: Lead engaging product content and host conversations with entrepreneurs in the e-commerce space.
- Company: Join Incard, a pioneering company building a financial operating system for entrepreneurs.
- Benefits: Competitive salary, flexible work environment, and opportunities for personal growth.
- Other info: Dynamic role with high visibility and the chance to shape brand narratives.
- Why this job: Be the voice of innovation, simplifying complex financial concepts for digital business owners.
- Qualifications: Strong on-camera presence and experience in explaining complex ideas clearly.
The predicted salary is between 50000 - 70000 £ per year.
About Incard: Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry‑specific functionality as their business evolves.
The Role: We’re looking for a Product Content Lead to become the on‑camera host and voice of Incard’s educational and product‑led content. This is a highly visible, execution‑first role at the intersection of product, content, education, and brand. You will lead how Incard explains itself to the market — from product tutorials to founder conversations — and help turn complex financial workflows into clear, compelling stories. This is not a behind‑the‑scenes content role. It’s a front‑facing role with ownership over how our product is understood, adopted, and trusted by digital business owners.
Key Responsibilities
- Product Education & Content Ownership: Own Incard’s product‑led and educational content end‑to‑end. Lead on‑camera product explainers, walkthroughs, and how‑to tutorials for the app and web platform. Turn complex product features into simple, engaging, founder‑friendly narratives. Continuously refine content formats based on product evolution and user feedback.
- Hosting & Founder Conversations: Host conversations with e‑commerce founders, DTC brands, digital agencies, and operators. Lead interviews, discussions, and educational formats focused on real business challenges. Act as a trusted, credible voice within the e‑commerce and digital business ecosystem. Support founder‑led and ecosystem‑driven growth initiatives through content.
- Content Creation & Distribution: Script, structure, and present content across YouTube, LinkedIn, and other relevant social and video platforms. Collaborate closely with Marketing and Product to align content with launches and priorities. Ensure messaging is clear, consistent, and rooted in real product value.
- Brand Representation & Offline Presence: Represent Incard in offline contexts when needed: events, panels, demos, workshops, and founder meetups. Act as a product and brand ambassador in front of customers, partners, and the ecosystem.
What We’re Looking For
- Experience: Strong, natural on‑camera presence. Proven ability to host, present, and explain confidently on video. Clear, confident American accent. Solid understanding of business, e‑commerce, SaaS, or digital business models. Experience explaining complex products or concepts to non‑technical audiences.
- Skills & Mindset: Strong storytelling and communication skills. Comfortable being the public‑facing voice of a product and brand. Ability to simplify complexity without losing depth or credibility. Curious, structured, and product‑minded. Comfortable collaborating cross‑functionally with Product, Marketing, and Growth. High ownership, high standards, low ego.
- Nice to Have: Experience hosting podcasts, YouTube series, webinars, or live content. Previous exposure to fintech, e‑commerce, or SaaS products. Public speaking or event experience.
Product Content Lead employer: Incard
Incard is an exceptional employer that champions innovation and creativity, making it an ideal workplace for the Product Content Lead role. With a strong focus on employee growth and collaboration, Incard fosters a dynamic work culture where your voice matters, and you can make a tangible impact in the fintech space. Located in a vibrant environment, employees benefit from unique opportunities to engage with industry leaders and entrepreneurs, ensuring a rewarding and meaningful career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Product Content Lead
✨Tip Number 1
Get your face out there! Since this role is all about being the on-camera host, practice your presentation skills. Record yourself explaining a product or concept and watch it back to see where you can improve. The more comfortable you are in front of the camera, the better!
✨Tip Number 2
Network like a pro! Attend industry events, panels, and workshops to meet founders and other professionals in the e-commerce and fintech space. Building relationships can lead to opportunities and insights that you won’t find on job boards.
✨Tip Number 3
Show off your storytelling skills! Create engaging content that simplifies complex financial concepts. Whether it's a video tutorial or a LinkedIn post, make sure your content resonates with entrepreneurs and showcases your ability to communicate effectively.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the initiative to connect directly with us. Tailor your application to highlight your on-camera experience and passion for educating others about products.
We think you need these skills to ace Product Content Lead
Some tips for your application 🫡
Show Your Personality:When you're applying for the Product Content Lead role, let your personality shine through! We want to see who you are beyond your qualifications. Use a conversational tone in your application to reflect the engaging style we’re looking for.
Tailor Your Content:Make sure to tailor your written application to highlight your experience with product-led content and storytelling. We love seeing how you've turned complex ideas into simple narratives, so share specific examples that showcase your skills!
Be Clear and Concise:We appreciate clarity, so keep your application straightforward. Avoid jargon and get straight to the point about your relevant experience and how it aligns with our mission at Incard. Remember, we want to understand your value quickly!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Incard!
How to prepare for a job interview at Incard
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Incard's product and its features. Familiarise yourself with how it benefits entrepreneurs and digital business owners. This will help you articulate your thoughts clearly and confidently during the interview.
✨Showcase Your On-Camera Skills
Since this role requires a strong on-camera presence, practice presenting your ideas in front of a camera. Record yourself explaining a complex concept related to e-commerce or fintech, and review it to improve your delivery and confidence.
✨Prepare Engaging Stories
Think of examples from your past experiences where you've simplified complex topics for non-technical audiences. Be ready to share these stories during the interview, as they demonstrate your storytelling skills and ability to connect with the audience.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with teams like Marketing and Product. Prepare to discuss how you’ve successfully collaborated in the past, as this role requires strong communication and teamwork skills to align content with product launches.
