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For Companies At a Glance
- Tasks: Create compelling copy that elevates Incard's brand and product messaging.
- Company: Join a dynamic fintech startup focused on empowering entrepreneurs.
- Benefits: Competitive salary, stock options, and generous paid time off.
- Why this job: Make a real impact by shaping how entrepreneurs connect with financial tools.
- Qualifications: 7-10+ years in copywriting with a focus on tech or SaaS products.
- Other info: Enjoy hybrid work in London with a culture of collaboration and growth.
The predicted salary is between 36000 - 60000 £ per year.
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs. We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer. Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Senior Copywriter to own and elevate how Incard communicates its product, value, and brand across every customer touchpoint. This is a hands-on, high-impact role at the intersection of product, brand, and growth. You’ll translate complex financial workflows into clear, confident, and compelling language that helps entrepreneurs understand, trust, and adopt Incard. This is not a content factory role. It’s an operator role with real ownership over product messaging, website copy, and customer-facing communication.
Key Responsibilities
- Product & Website Copy Ownership
- Own and write Incard’s website and product copy, including:
- Landing pages, feature pages, pricing, and positioning
- In-app messaging, onboarding flows, and tooltips
- Product launches and feature announcements
- Translate complex financial and technical concepts into simple, benefit-led language
- Ensure clarity, consistency, and precision across all customer-facing copy
- Brand Voice & Messaging
- Define, document, and evolve Incard’s tone of voice
- Act as the guardian of language across marketing, product, and lifecycle communications
- Ensure copy reflects real product value — not generic fintech marketing
- Maintain a high editorial bar and strong point of view on language
- UX Copy & Product Collaboration
- Work closely with Product, Design, and Engineering to shape user journeys through words
- Write and refine UX copy that improves comprehension, activation, and feature adoption
- Challenge complexity and remove friction through clear language
- Help turn product features into clear acquisition and retention levers
- Growth, Lifecycle & Campaigns
- Contribute copy to:
- Email and lifecycle communications
- Campaigns, announcements, and product launches
- Partnerships and co-branded initiatives
- Adapt messaging across channels while keeping a consistent core narrative
- Support experimentation by testing different angles, headlines, and value propositions
- Editing, Quality & Craft
- Edit and elevate copy written by others
- Ensure consistency across surfaces, markets, and formats
- Continuously improve copy based on performance data, feedback, and user insights
- Kill what doesn’t work; double down on what resonates
Experience
What We’re Looking For
- 7–10+ years of experience in copywriting, content, or brand roles
- Proven experience writing product-led, UX, and website copy for tech or SaaS products
- Experience working in high-growth startups or scale-ups
- Strong editorial background with excellent judgment and taste
Skills & Mindset
- Exceptional writing, editing, and storytelling skills
- Deep understanding of how language drives clarity, trust, and conversion
- Product-oriented thinker who understands user flows and decision-making
- Comfortable working cross-functionally with Product, Design, and Growth
- High ownership, high standards, low ego
Nice to Have
- Experience in fintech, payments, or financial infrastructure
- Familiarity with B2B SaaS, e-commerce, or platform businesses
- Experience supporting international or multi-market products
- Background in UX writing, content strategy, or brand systems
Location
This role can be based in London, with hybrid work. We value in-person collaboration and regularly bring teams together, while maintaining flexibility.
Benefits
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus
Senior Copywriter in London employer: Incard
Contact Detail:
Incard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Nail your interview prep! Research Incard thoroughly and be ready to discuss how your skills can elevate their brand voice. Practice common questions and have your own ready to show your interest.
✨Tip Number 3
Showcase your work! Create a portfolio that highlights your best copywriting pieces, especially those that demonstrate your ability to simplify complex concepts. Make it easy for them to see your talent.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Incard team.
We think you need these skills to ace Senior Copywriter in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see how you can elevate our brand's tone and make complex ideas accessible. Don't be afraid to inject a bit of your personality into your writing.
Tailor Your Copy: Make sure to customise your application to reflect the specific role of Senior Copywriter at Incard. Highlight your experience with product-led copy and how you've tackled similar challenges in the past. We love seeing relevant examples that showcase your skills!
Be Clear and Concise: Remember, clarity is key! Just like we aim to simplify financial concepts for our users, your application should be straightforward and easy to read. Avoid jargon unless it’s absolutely necessary, and focus on getting your point across effectively.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Incard
✨Know Your Audience
Before the interview, take some time to research Incard and its mission. Understand their focus on building a financial operating system for entrepreneurs. This will help you tailor your responses and demonstrate how your skills as a Senior Copywriter can directly contribute to their goals.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your ability to translate complex concepts into clear, compelling language. Bring along samples of product-led, UX, and website copy you've created, especially for tech or SaaS products, to showcase your experience and style.
✨Emphasise Collaboration
Since this role involves working closely with Product, Design, and Engineering teams, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've worked with other departments to shape user journeys and improve product messaging.
✨Be Ready to Edit
Incard values high-quality copy, so be prepared to discuss your editing process. Talk about how you elevate copy written by others and ensure consistency across different formats. Highlight your ability to use performance data and user insights to continuously improve messaging.
